Happy St. Patrick’s Day!
Everyday it seems like a new social platform comes on line. TikTok, ClubHouse, Twitter Spaces, Caffeine, Instagram Reels, House Party…the list goes on. That is in addition to all the ones that have been mainstream for the past decade: Facebook, LinkedIn, WhatsApp, YouTube, Twitter, Pinterest, Instagram, SnapChat, etc.
Here is a partial list: Triller, HouseParty, Caffeine, Steemit, Goodreads, Twitch, Vimeo, Giphy, Tribe, Imgur, Influenster, QQ, WeChat, Tumblr, Skype, Viber, Line, Telegram, Reddit, FourSquare, Tagged, MySpace, Reverbnation, Flixter, Nextdoor, Classmates, Xing, Flickr, MeetUp, Quora, GoodReads, Twitch, Tribe, Imagur, and Influenster.
I don’t know about you, but that makes my head spin! I have enough of my life taken up with just Facebook and LinkedIn. In order to effectively market my products and services online, do I really need to be on TicTok and Clubhouse too? Is it worth using automation tools to have a presence on some of these platforms? Here’s the thing.
If you are going to drill for oil, you would first find out where the oil is (by doing some geological studies). Then, you would drill a single 100′ well in order to strike oil. You wouldn’t go out and drill 100 one-foot wells. You would go deep with a single well, not scatter all your efforts by going shallow with multiple wells.
The same is true with social media. Stick with one or two known entities and don’t worry about the fact that some people are finding success on a new platform. Yes, if you know for sure that your target market is hanging out on a different platform than what you are using, by all means head over there. But don’t feel like you have to experiment with every shiny object that comes along.