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by Abdullah Riaz

SEO optimization is an essential aspect for digital businesses to consider. This is because it helps them appear higher in search engine results which can help drive traffic to their websites. This is why many businesses will invest in the services of an SEO consultancy company or try to learn SEO themselves to boost their conversion rates. There are various strategies and types of SEO practices that one can integrate into their website to boost their results. These can be divided into two sub-categories: Black Hat SEO and White Hat SEO. This article will talk about White Hat SEO and everything you need to know about it. Let’s dive in.

What is White Hat SEO?

White Hat SEO compromises SEO tactics approved by search engines and follows the terms and conditions they provide. These tactics essentially follow the rule and are the opposite of Black Hat SEO practices, which aim to deceive and exploit the search engine’s algorithms. In a sense, they aim to trick search engines to boost their website’s visibility. So you may be wondering, which tactics should you implement into your SEO strategy?

Why Implement White Hat SEO?

White Hat SEO is important because if you do not follow these practices, your website could be banned by search engines. With search engine algorithms becoming more intelligent with time, engaging in exploitative practices will only last for so long. Even if you are finding success in Black Hat SEO, this can be fleeting because you never know when the search engine will end up catching you. If your website ends up getting banned, you could lose a whole chunk of revenue and conversion rates, which may end up causing you to lose your business. Billions of people visit Google every day, and it is not worth the risk of losing the potential that exists there. Therefore, we recommend that you implement White Hat SEO into your SEO strategy.

White Hat SEO Practices

There are many White Hat SEO practices that, unfortunately, would take too long to cover. Instead, we will talk about some of the more important ones. They are:

Keyword Research

Keyword research involves using powerful keywords so that your website will appear in the search results when people search for them. Many strategies can pertain to keyword research. We suggest using long-tail keywords that aren’t super competitive so that you don’t have to struggle for a spot in the competitive ones. Additionally, using competitors’ keywords is also a legitimate way to find the right keywords for your website. You can use this to get an edge over your competitors. Various tools can aid you in keyword research as part of your White Hat SEO strategy.

Useful Content

Whenever visitors search for a keyword on a search engine, there is something they are looking for. When they find a website that catches their interest and then, after visiting it, satisfies their intent, they will trust that site, increasing conversion rates. And so, at the end of the day, you should always try to create valuable content that is informative and easy to understand. This may seem obvious, but so many people get drowned in the other details that they forget to prioritize good content. If your content is written well and structured clearly, it will keep users on your site for longer, which will boost your search engine result rank and increase conversion rates.

Link Building

White Hat link building involves creating backlinks to your website. Backlinks are important because the more quality backlinks you have, the higher search engines will rate you. There are various techniques you can use to build quality backlinks. One way is to look at articles from your competitors and then write even better content than theirs. This will allow your article to come on top. Another way is to look for broken links on websites where you’d like a backlink from. You can then contact them, inform them about the broken link, and convince them to consider your website an alternative. In this way, you scratch their back, and they scratch yours. You have a backlink, and they have a better article.

The bottom line

SEO optimization is crucial for online businesses to thrive. This is why many of them hire SEO services to get a higher digital presence on search engine results. SEO is a vast topic, and in this article, we have talked about White Hat SEO. This type of SEO involves using legitimate practices to get a higher ranking on search results, some of which we have mentioned above. We hope this has been informative and helps you learn about SEO so you can implement it.


Abdullah Riaz is a writer, who alongside content writing, also takes part in fiction writing. He has already been published in a book as one of the winners of a fiction writing contest. In addition to writing, he also has experience with all sorts of research, particularly in IT-related fields. He has always been a fan of writing and learning about new topics. Outside writing, you’ll find him spending time with his dog, Terry.

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