Have you ever considered being a guest on a podcast? Podcasts are a great way to grow your exposure and credibility. Podcast options are now being built into most vehicle dashboards through Android Auto and Apple CarPlay. The statistics for podcast growth should make any serious marketer be looking at how to capitalize on this medium as shown in this report. But how do you do about getting invited to be on a show?
I started podcasting a couple of years ago, and it has been a great learning experience. I have been able to talk with people who otherwise would never have given me the time of day, simply because I had a podcast. This is an incredible networking tool. Plus, those guests will usually share the show with their followers, further expanding your reach and ability to grow your own list.
To get started, you simply need a high quality microphone – this is the one I use: https://amzn.to/30Cb1hV. You will also need decent internet bandwidth and a platform like Zoom, Skype, or GoToMeeting so you can record your program. Then you need a way to host your episodes. I recommend using the PowerPress plugin for WordPress if you have a WordPress website, so you can host your podcast yourself. Of course you’ll want to syndicate this out to all the major podcast channels such as Apple Podcasts (iTunes), Google Play, Spotify, Stitcher, TuneIn, IHeartRadio, etc. I have a presentation I compiled on how to do this which you can view by submitting this form:
Once you have the tech nailed down, you’ll need to start finding guests (and being invited to be a guest on other podcasts). If you have written a book, this is pretty easy – everyone likes to talk to an author. If not, you can still be a guest by having your own website with a unique selling proposition. Just make sure you have something that makes you stand out. Then sign up with one of the websites that connects podcasters with guests. Here are a few:
At the end of an interview, most hosts will ask how their listeners can stay in touch with you. I recommend that you always have a freebie or lead magnet ready. This is a great way to add people to your email list. Don’t try to sell on someone else’s podcast, but be ready to give something away. For example, if you have an ebook, checklist, or online course, you can say, “please visit mywebsite.com/freebie” and I’m going to give your listeners X. I like to use a URL shortening plugin so that I can say something like “Visit WebStoresLtd.com/ScrewTheCommute to get access to a free class I am offering” (Screw The Commute was the name of a podcast I was recently a guest on.) This makes it easy for people to remember even if they aren’t reading the show notes.
The fact is, you might just surprise yourself by being a guest on other people’s podcasts. Add your profile to one of the sites above and then let me know how it goes.