I’m a fan of Shark Tank. When someone calls you a “shark” it is usually meant as a derogatory slang term meaning “a person who victimizes others, as by swindling or cheating.” Or, “a dishonest person, especially one who persuades other people to pay too much money for something.”

Kevin O’Leary, self-proclaimed “Mr. Wonderful,” certainly fits that definition, although I’m not sure that was the intent of calling the investors on this program as “Sharks.”

I was watching an episode of the program recently when O’Leary proudly told the hopeful entrepreneur, “Look, if Daymon is out that only leaves me. And then the deal changes because I have all the leverage.”

Sadly, these entrepreneurs take whatever these leaches throw out to them. Who would want to go into business with someone that is such a slime ball? Personally, I want my business partners to be ethical, helpful, and offer a ton of value, not someone who is trying to screw me for their own gain. I would have told him as much, then just walked away.

I recently had another situation that made me think about this. The water in the upstairs unit of a condo that I manage had a leak, which came down and ruined the flooring in our unit. When we told the contractor that we had filed an insurance claim, he jacked up his bid significantly, figuring that the insurance company was paying for it. Again, in my opinion, this is not very ethical and I probably wouldn’t hire him for another job myself.

Your goal as a business owner should be to provide value. In fact, you should provide so much value that your customers sing your praises to other customers and essentially do your marketing for you. That is what I try to do with all of my customers and one of the things you are going to learn in the upcoming Master’s Program that I am offering. Unless you are selling snake oil, don’t be a shyster.

This is a new year, an opportunity to really evaluate how you are going to make a positive impact on the world through your business. Together, let’s make it your best year ever. Here is the link to the Master’s Program. Grab your spot now.