By Rashid Ashraf
More than 93% of home buyers use online websites while looking for a home they can buy in 2018. That number has skyrocketed since then, and as the online real estate market becomes more competitive, digital marketing is one of the best ways to reach. your target audience to earn more revenue and make sales.
Having a good digital marketing plan ensures that marketers are able to generate leads, build a trusted and trusted website, and ultimately increase sales through focused efforts and tracking strategies.
This article might be helpful if you’re having trouble navigating the real estate digital marketing landscape. You will learn about some of the tried-and-true real estate digital marketing techniques that will increase your online clientele in 2022.
REAL ESTATE DIGITAL MARKETING TIP#1: BUILD RESPONSIVE WEBSITES TO DRIVE CONVERSIONS
A good real estate website like Grey Bricks Marketing helps build a solid database of genuine leads, drives higher conversion by ranking higher on search engines, and is optimized for viewing on multiple devices and platforms. As for the content on the website, it should answer your potential customer’s pain points.
Answering questions like what kind of homes you help the customers find, the benefits you provide that other realtors don’t and making it easy to connect with you can make all the difference.
Include an IDX search tool or forums like Zillow on your page:
Search tools are one of the most important parts of any real estate website because these help people find what they are looking for quickly and easily. Adding an IDX tool to your site is a great way to achieve this.
IDX integrates real estate listings from the Multi-Listing Service (MLS) and displays them on your website, allowing buyers to search and find properties easily on your site. What makes IDX so great is that the website is so extensive and the list is updated every few hours.
You want to make it as simple as you can for visitors to your website to look at houses or other properties while also emphasising your special contribution to the market. You may do this by placing highlighted listings of popular properties or the most pertinent ones right on top.
REAL ESTATE DIGITAL MARKETING Tip # 2 : MAKE EMAIL AN IMPORTANT PART OF YOUR COMMUNICATION:
A good digital marketing strategy ensures that real sellers get a good track record and have a strong tracking system to grow and convert these tracks easily. And according to InVideo research, email marketing is one of the best ways to do both, so marketers prefer more than other marketing methods.
Creating an email list is also a reliable way to grow their website and more time to have a large warm audience that is easy to convert. In addition, unlike other forms of communication such as social media or blogs, which have emails, you have complete control over the channel, statistics, and can differentiate your audience.
REAL ESTATE DIGITAL MARKETING Tip #3: EXPERIMENT WITH PAID ADS ON SOCIAL MEDIA
While you can reach more people in a live way through social media, paid advertising puts you directly in front of potential buyers and sellers.
Here are some examples of how realtors can use paid ads:
- Add a pixel to your site and redirect people looking at specific properties
- Upload your email list and direct ads to people in certain categories, such as people who want to buy investment properties or people who like to sell their homes.
- Create an audience of custom Facebook ads for people in your area and get the name of your brand new agency
REAL ESTATE DIGITAL MARKETING TIP # 4: SPEND MONEY ON FACEBOOK ADS TO PRODUCE QUALITY LEADS
Due to its extensive reach and tailored targeting possibilities for the real estate industry, Facebook is one of the greatest social media platforms for real estate brokers. The majority of realtors use Facebook advertisements to sell their real estate services because they provide the greatest ROI and allow them to be hyperlocal in their advertising, according to InVideo’s study.
Real Estate Ads (FB Dynamic Ads For Real Estate):
These special real estate ads are some of the most effective FB ad conversions in the short term as they target those customers who have shown interest in your area in the past.
For example, if someone might show interest Kingdom Valley Islamabad in an apartment with 3 bedrooms, the Facebook machine learning algorithm will extract the same material from your catalog and display them to the viewer. You can use these types of ads if you are selling multiple properties with the same features in the same area.
Create Testimonals ads:
Many developers and brokers in the real estate industry discount the effectiveness of testimonial advertising and don’t include them in their Facebook marketing strategies. Here is an illustration from the Texas-based Wells Group. Frances’ authority and knowledge are enhanced by the testimony, which portrays her as an attentive listener who is knowledgeable about the real estate sector.
REAL ESTATE MARKETING STRATEGY TIP#4 : PUT A SOCIAL MEDIA MARKETING STRATEGY INTO PLAN
A recent poll from The Close, a real estate website, found that 44% of real estate agents found a new client during the epidemic as a result of their consistent communication efforts.
People will not buy from a single post, but the social media platform helps improve your discovery, strengthen branding, and the ability to build relationships (and ultimately sell) through direct interaction with potential potential customers.
During InVideo’s interaction with real estate agents, we found that Instagram and Facebook were the most widely used and preferred social media platforms for retailers – because they made direct communication easier while helping to communicate all the important information about the product.
How to market your real estate business on Instagram:
Since Instagram is the most popular way, it is best used to showcase your buildings in all their glory. This helps to find a continuous flow of questions and clues.
With your Instagram strategy, you want to focus on mixing photos and videos – especially Reels to get in front of a large audience. You can easily create attractive reels for your product using InVideo merger templates.
How to use Facebook to advertise your real estate company:
Facebook gives you a lot more options, even if your basic strategy will be similar to Instagram’s in terms of uploading videos and photographs. You may advertise your properties on Facebook, organise open houses, and host events that let you interact with people in real time.
Create a page for your real estate company on Facebook as well as a group where potential clients can contact you with questions or concerns if you want to make the most of the social media platform.
REAL ESTATE MARKETING TIP#5: SEO INVESTMENT
Applying the right SEO techniques will improve your site’s visibility in search engines, make you a more realistic and trustworthy real estate website, and ultimately increase queries and sales.
But while focusing on expanding your website, you want to pay more attention to your local SEO – so you get the right leads in your area – as you focus on the overall SEO status of your website on Google. You want to upgrade your website to find hyperlocal search terms like “condos in New York” or “studio apartments in Phoenix.”
Here are some pointers to help your real estate website’s local SEO:
- To increase traction while running sponsored advertisements, create landing pages for each location.
- The textual material should be optimized for geographically specific keywords like “houses near me,” “condos in,” “houses around,” etc. This post will help you better grasp local keyword strategy.
When it comes to real estate, there is no solution just for you. However, by following the basic tips for digital marketing Additionally, you should make sure your website is well-designed and easy to use. Make sure all pages are loaded quickly and that navigation is easy to understand. You should also include photos and videos on your website to add an extra layer of visual appeal.
Rashid Is the Digital Marketing Executive at Grey Bricks Marketing. He has a wonderful experience in the digital marketing industry. He is passionate about digital marketing and managing affiliate partnerships in the digital space, WordPress, E-commerce, Real Estate, blogs, content writing, earning online, technical, SEO, etc.