September 13, 2018

Digital Advertising

  • Ashby Street Outdoor in Fayetteville sold to Lamar Advertising - talkbusiness.net
    on July 19, 2019 at 12:10 am

    Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.netFayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ... […]

  • Cats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’
    by David Griner on July 18, 2019 at 11:32 pm

    We live in a time when it's hard to find anything that can truly bring people together. There were those first, glorious few weeks of Pok?mon Go, and of course the universal joy of mocking that coffee cup sitting on the table in Game of Thrones. But now something entirely different has united the internet.... […]

  • The advertising potential of wearable tech - Warc
    on July 18, 2019 at 11:02 pm

    The advertising potential of wearable tech  WarcWearable technology may present new opportunities for advertising matched with an individual's emotions and dispositions, but privacy must be at the forefront ... […]

  • Netflix says it won't sell advertising - AdNews
    on July 18, 2019 at 10:52 pm

    Netflix says it won't sell advertising  AdNewsNetflix says it's more valuable to remain ad-free and focus on competing for viewer satisfaction. […]

  • Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes - Hollywood Reporter
    on July 18, 2019 at 10:48 pm

    Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood ReporterAs streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ... […]

  • Amazon hires for 'stealth advertising innovation' team - Business Insider
    on July 18, 2019 at 9:54 pm

    Amazon hires for 'stealth advertising innovation' team  Business InsiderTwo job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority. […]

  • Fox and Jam3 Brought Snapchat AR Filters to 2019 Comic-Con International: San Diego
    by David Cohen on July 18, 2019 at 9:40 pm

    Fox teamed up with digital production firm Jam3 to create Snapchat augmented reality filters for 2019 Comic-Con International: San Diego this week. A mural featuring shows in Fox's Sunday-night lineup--The Simpsons, Bob's Burgers, Bless the Harts and Family Guy--was painted, and Snapchat users can scan Snapcodes on the mural to activate filters. #FOXSDCC Fan Fair... […]

  • Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns
    by Ad Tech Daily on July 18, 2019 at 9:40 pm

    With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON,  — Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s […] The post Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns appeared first on Ad Tech Daily. […]

  • Half of U.S. Consumers Now Buying Disruptor Brands, New IAB Study Shows
    by Ad Tech Daily on July 18, 2019 at 9:31 pm

    DTC Shoppers Are Markedly Younger, Have Higher Household Incomes & Are ‘Consumed by Self-Expression,’ Digital Marketing Trade Organization Finds ANAHEIM, Calif. — IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger […] The post Half of U.S. Consumers Now Buying Disruptor Brands, New IAB Study Shows appeared first on Ad Tech Daily. […]

  • Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation
    by Ad Tech Daily on July 18, 2019 at 9:15 pm

    CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows COSTA MESA, Calif. — Veritone Inc. (Nasdaq: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across […] The post Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation appeared first on Ad Tech Daily. […]

  • Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors
    by Alison Weissbrot on July 18, 2019 at 8:53 pm

    Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth was down 0.7% for the first half of the year. Despite the positive quarter, investors were skeptical of Publicis’ $4.4 billion acquisition of Epsilon, which closed in July. Many wondered why the company has such... Continue reading » The post Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors appeared first on AdExchanger. […]

  • Prime Day drives retailers to significantly boost their Amazon advertising spending - DigitalCommerce360
    on July 18, 2019 at 8:49 pm

    Prime Day drives retailers to significantly boost their Amazon advertising spending  DigitalCommerce360Not only did Amazon.com Inc.'s two-day Prime Day sales event drive an Internet Retailer-estimated $7.16 billion in online sales for Amazon—a 71% jump ... […]

  • Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline - Houston Public Media
    on July 18, 2019 at 8:37 pm

    Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public MediaThis fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year. […]

  • U.S. Women's World Cup's Alex Morgan looks to launch media venture
    on July 18, 2019 at 8:23 pm

    Alex Morgan, co-captain of the U.S. women’s soccer team that just won its second straight World Cup, is planning to launch her own media venture. The company will focus on storytelling, specifically content for girls created by female athletes, Morgan said. She spoke to Bloomberg News following a Dick’s Sporting Goods event in New York City focused on youth sports participation. “Men’s sports are always in the spotlight,” said Morgan, who scored six goals in the World Cup. “We’ll be focusing on women in sports and sharing the stories that I think a lot of people want hear, and girls need to be given access to.” Morgan declined to provide too many specifics about the venture, which doesn’t yet have a name. She said she isn’t planning to launch it in partnership with any major media companies. The project is one of many off-field pursuits for the 30-year-old, recently named one of Time magazine’s 100 most influential people. Morgan has written a series of children’s books about soccer called “The Kicks,” and last year acted in her first movie, a sports comedy called “Alex & Me.” Her sponsors include Nike Inc., Coca-Cola Co., AT&T Inc. and Secret, a deodorant brand owned by Procter & Gamble Co. Morgan and her teammates are also currently suing U.S. Soccer for pay discrimination. It’s part of a larger push by women on the team to advocate for gender equality, both in sports and beyond. “We’ve been able to see that we can use our platform to speak up about important issues,” Morgan said. “We’re authentic to who we are and what we stand for, and we’re becoming more brave and comfortable in our own skin.”—Bloomberg News […]

  • Why Erin Andrews Can’t and Won’t Comment on the NFL National Anthem Kneeling Controversy
    by Chris Ariens on July 18, 2019 at 8:22 pm

    It's about to get real busy for Erin Andrews. The Fox Sports NFL sideline reporter is preparing for training camp and reading up on draft picks and returning players. She's also heading back to the ballroom as co-host of ABC's Dancing with the Stars in September. The cervical cancer survivor, who just turned 41, would... […]

  • These 2 Startups Want to Change the Way We Think of Offline Attribution
    by Shoshana Wodinsky on July 18, 2019 at 8:20 pm

    Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. However, separate initiatives unveiled this week plan to solve this... […]

  • Publicis Groupe Remains Optimistic Despite Disappointing Q2 Performance and Lowered Sales Targets
    by Erik Oster on July 18, 2019 at 7:58 pm

    Publicis Groupe is optimistic about the results of its Q2 earnings report released today, despite an anticipated decline in growth in the U.S. and North America as a whole. "My feeling is that we are now clearly living in a world dominated by Amazon, Google and Facebook. The question is 'Are we in the right... […]

  • Barneys New York is exploring restructuring and bankruptcy
    on July 18, 2019 at 7:56 pm

    Luxury department store Barneys New York Inc. is exploring restructuring options that could include filing for bankruptcy as it struggles to keep up with higher rent and adapt to changing consumer habits. Barneys is working with financial advisers at MIII Partners and lawyers at Kirkland & Ellis, according to people with knowledge of the situation. The company hasn’t made a final decision on whether to pursue its plan in or out of court, the people said, asking not to be identified discussing a private matter. Management is trying to figure out how to deal with steeply rising rents, even as cash runs short and consumers defect to other outlets, the people said. Talks are underway with lenders, vendors and certain landlords about potential solutions, they said. Options include lease negotiations out of court, or securing further financing to help it avoid bankruptcy, the people said.Making adjustments “Our board and management are actively evaluating opportunities to strengthen our balance sheet and ensure the sustainable, long-term growth and success of our business,” a company spokesman said, reiterating an earlier statement. Barneys is adjusting its strategy and business model, the company said, citing store openings in New Jersey, Miami Beach, Las Vegas and one planned in Boston. Representatives for Kirkland and MIII Partners declined to comment. Reuters previously reported that Barneys was evaluating bankruptcy options. Founded as a men’s retailer in 1923 in downtown Manhattan, Barneys became the icon of high fashion and innovation for women and men in the 1970s. Today, Barneys New York operates flagship stores in New York City on Madison Avenue and downtown in Chelsea, as well as Beverly Hills, Chicago, Seattle, Boston, San Francisco and Las Vegas. Barneys has around $250 million of debt obligations, including a $200 million asset-based revolver led by Wells Fargo & Co. and $50 million term loan facility, the people said.Smaller space Earlier this year, the retailer sought to downsize its Madison Avenue store to reduce the $30 million annual rent cost, according to the New York Post. Barneys also started selling luxury cannabis products at its Beverly Hills outpost. Another retail upheaval could cause more pain for landlords already dealing nationwide with thousands of store closings this year in the wake of liquidations. In parts of Manhattan, including the trendiest luxury strips along Madison Avenue, retail property owners are facing unprecedented demands for rent reductions to short-term leases as vacancies soar. Department stores have struggled to adapt to online rivals and discount shops. The vital shopping mall anchors haven’t been able to attract shoppers like they used to, losing deal-hunting customers to websites like Amazon.com and treasure-hunt stores such as T.J. Maxx and Marshalls. Luxury chains are under similar pressure. Neiman Marcus Group Inc. is overhauling its debt load as it tries to entice shoppers. Nordstrom Inc. cut its full-year forecast in May. Meanwhile Saks Fifth Avenue, owned by Hudson’s Bay Co., has fared well over the past several quarters, even though it shut the doors on its downtown Manhattan women’s store earlier this year.—Bloomberg News […]

  • The CrazySexyDumb cast of ‘Love Island’ draws youngish blood to CBS
    by Anthony Crupi on July 18, 2019 at 7:48 pm

    Someone now long dead once observed that the English and Americans are two peoples divided by a common language, which is a rather clever way to say that while a shared tongue facilitates our longstanding alliance, it also makes it a lot easier to argue with each other. Cultural preferences account for much of the friction between the two tribes; in their perversely English manner, our transatlantic cousins cherish hundreds of ridiculous things that we Americans don’t particularly have much use for. These include Stargazy pie, cricket, Oasis, apologizing, and, if the Nielsen ratings are anything to go by, “Love Island.” Wildly popular on its home turf, “Love Island” is a cheery, cheeky dating show featuring a cast of hot Scousers, Mancs and Geordies who spend much of their time enthusiastically snogging, shagging and otherwise getting into each others’ knickers. When not “rumbling with the viceroy” or whatever they call hooking up over there, the inhabitants of “Love Island” participate in a number of contests and challenges that don’t seem to have much of a point. A recent episode of the U.K. edition included a sequence in which the women in the cast gamely squashed whole watermelons with their bums. These bawdy goings-on are provided narrative cover by a Scottish comedian named Iain Sterling, who regularly steps in to make fun of everyone involved. It’s all in good fun, and the Brits can’t get enough of the saucy programme. Now in its fifth season, “Love Island” is putting up massive ratings numbers, drawing 6.1 million viewers earlier this month. In other words, 10 percent of the U.K. tuned in for the episode; a similar turnout here in the States would translate to roughly 12 million viewers. Unfortunately for CBS, its Yankee Doodle Dandy adaptation of “Love Island” hasn’t been anywhere near as popular as the U.K. flagship. According to Nielsen live-plus-same-day data, the summer series is currently averaging just 2.33 million viewers, of whom 845,000 are members of the network’s key 25-54 demo. If those deliveries seem mighty tame for a show that boasts a 22-episode order, they are also not as disastrous as the Hollywood trade press would have you believe. While “Love Island” may not be putting up “Under the Dome” numbers, it is pulling its weight. Through its first six episodes, the show stands as CBS’s second-highest-rated summer series, trailing only the long-running phenomenon that is “Big Brother.” If the size of the “Big Brother” audience is considerably greater than the “Love Island” crowd—the 21st season of the competition series scares up twice the number of adults 25-54—the newcomer is making up a good deal of ground in another metric. Since launching on July 9, “Love Island” has attracted an audience with a median age of 56.8 years, making it CBS’s second-youngest-skewing summer show. “Big Brother” enthusiasts are only a bit less gray (55.4 years).    To put the audience demographics into perspective, it’s worth noting that CBS’s summer dramas are viewed by a far more wrinkly mass of consumers. In its seventh and final season on CBS, the Sherlock Holmes procedural “Elementary” is the youngest-skewing drama in the bunch, boasting a median audience of 63.4 years. The freshman potboiler “Blood & Treasure” has a median age of 65.3 years, while “Instinct” (67.1) and  “The Good Fight” (68.0) are older still. “Love Island” also draws a proportionately younger set than the NBC juggernaut “America’s Got Talent.” Now in its 14th season, the summer’s top-rated show delivers an audience with a median age of 60.4 years, or 11.4 years beyond the terminal integer that caps NBC’s target demo. Of course, if the “America’s Got Talent” fan base is a bit creakier than the “Love Island” faction, the sheer number of commercial impressions the NBC show serves up is impossible to overlook. “AGT” draws three times as many adults 18-49 and 25-54 than “Love Island.” The CBS newbie’s audience also aligns with that of ABC’s “The Bachelorette.” The reigning queen of sultry season hookup shows, “The Bachelorette” draws a crowd that is just one year younger than those who tune in for “Love Island.” A cheap way to fill a bunch of summer primetime hours—“Love Island” airs Monday through Friday nights at 8 p.m.—the newcomer will wrap its inaugural season on August 7. Voyeurs looking to catch up on the hijinks in Fiji can watch the first seven episodes on CBS.com; the cost of admission is five two-minute ad breaks. Speaking of advertising, “Love Island” is freighted with the usual blend of pharmaceutical, insurance and consumable come-ons; per iSpot.tv data, among the show’s top spenders are Blue Buffalo, Trivago, Geico, Walgreens, Domino’s, Coca-Cola and Walmart. At times, “Love Island” offers a grim sneak preview of all the horrible things that will happen to you once you age out of the swimwear-as-travelwear demo. Log a good deal of time with the show and you’ll notice ads for Novartis’ Cosentyx, which is prescribed to treat plaque psoriasis and psoriatic arthritis; Bristol-Myers Squibb’s Eliquis, an anticoagulant; Allergan/Ironwood’s irritable bowel syndrome remedy Linzess; and Pfizer’s Eucrisa, a steroid-free ointment for people with eczema. If you’re allergic to the use of the word “like” as a discourse marker, be aware that the cast of “Love Island” luxuriates in this particular verbal tic. If you were to take a drink whenever someone in the villa utters “like,” you’d be comatose before the first commercial break. Diagram this sentence (uttered during a recent episode by 22-year-old grocery store cashier Zac), nerds: “I know where Elizabeth’s head’s at, and um, like, I’m not worried in that fact [sic], but I, like, I think it’s like, to the point where, like, you know I like Elizabeth, so another guy, like, taking her out on a date kinda, like, I dunno, gives me like the pit-ty stomach feeling.” But whatever. It’s summer. Not everything has to be “The Seventh Seal” or, like, “The Littlest Groom.” If nothing else, watch “Love Island” and revel in all the improbable names; for example, the guy with the incomprehensible Irish accent is Cormac (unfortunately, this is not the same fellow who wrote “Blood Meridian”—now that would make for some riveting TV), and the dude with the mole the size of the red spot on Jupiter is Cashew. (Actually, it’s “Cashel,” but try telling that to Microsoft Word’s autocorrect.) […]

  • Graphic Design Intern at Denver Marketing Firm
    by Egotist on July 18, 2019 at 7:18 pm

    The post Graphic Design Intern at Denver Marketing Firm appeared first on The Denver Egotist. […]

  • Velcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earth
    by T.L. Stanley on July 18, 2019 at 7:18 pm

    Velcro kept the astronauts of Apollo 11 firmly fastened into their moon boots. It also latched their Omega watches to their wrists, attached their breathing tubes to their suits and served as nose scratchers inside their helmets. All told, there were 3,300 square inches of Velcro on the command and lunar modules during that 1969... […]

  • Native Advertising Market 2019: Top Companies Analysis – Adtile Technologies Inc., ADYOULIKE, Bidtellect Inc., EngageYa, GMO AD Partners Inc., Instinctive Inc., MGID Inc., Native Ads Inc. - Market...
    on July 18, 2019 at 7:07 pm

    Native Advertising Market 2019: Top Companies Analysis – Adtile Technologies Inc., ADYOULIKE, Bidtellect Inc., EngageYa, GMO AD Partners Inc., Instinctive Inc., MGID Inc., Native Ads Inc.  Market ExpertNative Advertising Market 2019 Global Industry research report offers you market size, industry growth, share, development trends, product demand, investment ... […]

  • YouTube Music Users Can Now Toggle Directly to Videos for Tracks They’re Consuming
    by David Cohen on July 18, 2019 at 7:00 pm

    Why just listen when you can watch? That's the thinking behind a new feature that was added to YouTube Music Thursday. YouTube Premium and YouTube Music Premium subscribers who are listening to tracks on the YouTube Music application can now seamlessly switch to the videos for those tracks on the Google-owed video site, without missing... […]

  • Ron Foth Advertising Wins Bob Evans AOR 07/19/2019 - MediaPost Communications
    on July 18, 2019 at 6:39 pm

    Ron Foth Advertising Wins Bob Evans AOR 07/19/2019  MediaPost CommunicationsBob Evans Restaurants is appointing Ron Foth Advertising as its new AOR following a formal review involving three other finalists. McCann was the previous ... […]

  • Bud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become Real
    by David Griner on July 18, 2019 at 5:44 pm

    At this point, it sounds like the odds of seeing a Bud Light Area 51 can might be better than the chances millions of Facebook users will actually invade the top-secret military installation. Thanks to the viral popularity of a tongue-in-cheek event scheduled for Sept. 20 called "Storm Area 51, They Can't Stop All of... […]

 

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