Digital Advertising

on March 26, 2019 at 6:05 am

Internet Advertising Market Overview 2019 – Alphabet Facebook Baidu Yahoo! Inc Microsoft Alibaba Tencent Twitter Aol(Verizon Communications) eBay Linkedin Amazon IAC Soho Pandora  World GazetteThe report on Global Internet Advertising Market offers valuable deep insights for global market of Internet Advertising based upon the significant aspects of a ... […]

by Alison Weissbrot on March 26, 2019 at 4:30 am

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and... Continue reading » The post Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech appeared first on AdExchanger. […]

by AdExchanger on March 26, 2019 at 4:05 am

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information... Continue reading » The post No More Optimization For Optimization’s Sake appeared first on AdExchanger. […]

by AdExchanger on March 26, 2019 at 4:03 am

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hello Walls A series of quiet changes to Google and Facebook’s code in the past month show the two major walled gardens cooperating in unprecedented ways. Facebook has started firing Google AdWords pixels for retargeting on the news feed, as Zach Edwards, founder of... Continue reading » The post Google, Facebook Dabble In Interoperability; AT&T Pitching Xandr To DirecTV Carriage Partners appeared first on AdExchanger. […]

on March 26, 2019 at 4:01 am

YouTube is targeting TV advertisers with this year’s upfront pitch  DigidayYouTube is focusing this year's upfront pitch on its most TV-like *content* in an effort to convince advertisers that it can compete with traditional TV. […]

by adageeditor@adage.com (Angela Doland) on March 26, 2019 at 4:00 am

San Francisco creative agency Duncan Channon has acquired A2G, a shop focused on experiential, social and influencer marketing.The move brings together two independent agencies with a strong California presence--Duncan Channon, with a staff of over 70, and A2G, with a team of eight based in Los Angeles and New York, as well as a broader network of freelancers. Financial terms were not disclosed.Amy Cotteleer, A2G's founder, president and chief creative officer, will become an equity partner in Duncan Channon as well as chief experience officer. Andy Berkenfield, Duncan Channon's CEO, said the company was drawn to A2G's 15-year track record of pioneering ways to use new technologies and experiences in marketing. Continue reading at AdAge.com […]

on March 26, 2019 at 1:44 am

McDonald's Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.The world's biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With the new technology, McDonald's restaurants can vary their electronic menu boards' display of items, depending on factors such as the weather -- more coffee on cold days and McFlurries on hot days, for example -- and the time of day or regional preferences. The menus will also suggest add-on items to customers.Since taking the helm in 2015, Chief Executive Officer Steve Easterbrook has pushed technology -- including self-order kiosks, digital menus boards and delivery -- to boost sales and help McDonald's stand out among rivals. Since McDonald's seldom carries out acquisitions, the purchase of Dynamic Yield shows the company's desire to leverage technology to speed growth in the fiercely competitive restaurant industry. Continue reading at AdAge.com […]

on March 26, 2019 at 12:15 am

AirAsia Blasted for “Sexist Advertising” By Leftist Women's Group in Australia – CTN News  Chiang Rai TimesThe airline drew widespread criticism on social media, where it was branded “sexist” and accused of promoting sex tourism in a string of posts. Share on ... […]

on March 26, 2019 at 12:10 am

Online now nearly half of global advertising spend: Zenith  Which-50Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now ... […]

on March 25, 2019 at 11:23 pm

Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York TimesTwo of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ... […]

by glsoane@adage.com (Garett Sloane) on March 25, 2019 at 11:00 pm

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed as premium media offerings that are different because they do not track consumers or sell their attention for ads. "This is a different approach than others have taken," said Apple CEO Tim Cook, who was referencing rivals like Facebook and Google, whose businesses depend on consumer data collection and advertising.When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience. "I love the feeling of being at the newsstand with all those beautiful and thought-provoking magazines covering so many topics," Cook says. Continue reading at AdAge.com […]

by adageeditor@adage.com (Ilyse Liffreing) on March 25, 2019 at 10:28 pm

Domino's wants to make it easier to order pizza on the run.The pizza chain on Monday announced a partnership with automotive commerce platform Xevo Market to create an app that lives on the infotainment touchscreens of connected cars. It will allow consumers to tap a few selections to order a Domino's pizza for pick-up at their nearest store or for home delivery while they're driving.The feature will begin rolling out to "millions" of vehicles beginning in the second quarter of 2019, says Brian Woods, chief marketing officer of Xevo. The company's technology is currently in about 25 million cars. Continue reading at AdAge.com […]

on March 25, 2019 at 9:53 pm

WWE Already Advertising Kofi Kingston's WWE Title Match At WrestleMania 35  Ringside NewsKofi Kingston fought hard for the chance to earn a WWE Title match and it has been taken away from him time and time again. Vince McMahon is really paying. […]

on March 25, 2019 at 9:51 pm

Advertisements will soon sprout up at Fall River's Government  Turn to 10Selling space in city hall. Visitors to Fall River's Government Center will soon see advertisements inside. The mayor sees the move as a money generator for the ... […]

on March 25, 2019 at 9:40 pm

Late-Night Trend: Advertisers Making Deals That Affect the Content of Shows — An Example Is Tonight's 'Tonight' Show  Television WeekTonight's installment of NBC's “Tonight Show starring Jimmy Fallon” will veer away from the usual format, dispensing with the opening monologue and the ... […]

by Lindsay Rittenhouse on March 25, 2019 at 9:30 pm

A former Nike executive is suing the company for racial discrimination, which he says was chronic and eventually forced him out of a job. Ahmer Inam, who was senior director of advanced analytics at Nike North America until his departure in December 2018, is seeking $866,000 in financial and other damages including psychological harm. The... […]

on March 25, 2019 at 9:23 pm

Is In-App Advertising Safer For Brands? 03/26/2019  MediaPost CommunicationsAs the meaning of brand safety becomes more unclear with the onset of emerging technologies, industry experts like Scott Silverman, vice president and general ... […]

on March 25, 2019 at 9:22 pm

Advanced Advertising: Panel Says Advanced Ads Have Place in OTT  Multichannel NewsDespite the growing number of consumers switching to ad-free subscription streaming services, a group of advanced advertising executives told an industry ... […]

by Allison Schiff on March 25, 2019 at 9:22 pm

Apple entered the streaming and original content space with a flourish at a special upfront-like event in Cupertino on Monday. But while Oprah was there, advertising was not. The company’s long-rumored and now-real on-demand video subscription service, dubbed Apple TV Plus, will feature original programming and be 100% ad free. A second service, called Apple... Continue reading » The post No Advertising, As Apple Announces New Video Subscription Service appeared first on AdExchanger. […]

on March 25, 2019 at 9:22 pm

No Advertising, As Apple Announces New Video Subscription Service  AdExchangerApple entered the streaming and original *content* space with a flourish at a special upfront-like event in Cupertino on Monday. But while Oprah was there, ... […]

on March 25, 2019 at 9:14 pm

How is Snapchat's Advertising Business Doing?  eMarketerSnapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this ... […]

by Ryan Joe on March 25, 2019 at 9:04 pm

Pinterest filing its S-1 late last week makes it the last of the social media walled gardens to go public. The OG Facebook might still be in a class of its own, but Pinterest bears comparison to Snap, which filed its S-1 in 2017, and Twitter, which filed a lifetime ago in 2013. Notably, while... Continue reading » The post Pinterest Filed Its S-1 – Here’s How It Stacks Up Against Peers appeared first on AdExchanger. […]

by David Cohen on March 25, 2019 at 8:55 pm

Monday night's episode of The Tonight Show Starring Jimmy Fallon on NBC is distinctive for two reasons: It takes place outside of the studio and throughout New York, and it is being shot in its entirety with Samsung's new Galaxy S10+ smartphone. The show will open not with a traditional monologue, but with Fallon explaining... […]

by Lindsay Rittenhouse on March 25, 2019 at 8:36 pm

Dogs and cats are leading the initiative to strip pet food of artificial ingredients in Anomaly's first work for Petco (where the healthy pets go). The minute-long "Cleaning House" ad spotlights Petco's commitment to complete this shift by May, becoming the only major pet food retailer to remove all artificial coloring, flavoring and preservatives from... […]

on March 25, 2019 at 8:36 pm

Verizon Is 'First & Only' with 5G? Advertising Arbiter Says Nope  Light ReadingIs Verizon the first and only carrier to 5G? Verizon says yes, but the National Advertising Division, a unit administered by the Better Business Bureau, says no. […]