September 13, 2018

Digital Advertising

  • Pinterest Is Opening Up Its First Office in Canada Next Month
    by David Cohen on September 25, 2018 at 9:40 pm

    Pinterest will set up shop in its first Canadian office next month, in downtown Toronto, where newly hired country manager Erin Elofson will run the show. Elofson most recently led sales teams at Facebook Canada. Prior to that, she spent 11 years with Microsoft Canada, acting as the global lead for the company's partnership with... […]

  • Here's why Dunkin' is dropping Donuts from its name
    by jwohl@adage.com (Jessica Wohl) on September 25, 2018 at 9:20 pm

    Dunkin' Donuts was actually born out of a different restaurant's name. William Rosenberg opened his Open Kettle restaurant in 1948 in Quincy, Massachusetts. He served five-cent doughnuts and 10-cent cups of coffee. And he renamed the restaurant Dunkin' Donuts in 1950.The change comes 12 years after Dunkin' Donuts began running ads featuring the tagline "America Runs on Dunkin'," created by its former longtime creative agency, Hill Holliday."Dunkin' is a shorter, simpler more modern version of who we've always been," says Tony Weisman, who joined Dunkin' a year ago as U.S. chief marketing officer. Continue reading at AdAge.com […]

  • Crush Walls 2018 Map
    by The Denver Egotist on September 25, 2018 at 9:09 pm

    If you haven’t yet been out to see all the new painted walls around RiNo, you really oughta get off the couch. Here’s a handy map to guide your way.  The post Crush Walls 2018 Map appeared first on The Denver Egotist. […]

  • Obermeyer Brand Video Package – Via Denver’s Neu Productions
    by Egotist on September 25, 2018 at 8:56 pm

    Neu Productions recently put outdoor apparel brand Obermeyer front and center with a fresh new video campaign for the 2018/2019 winter season. The package includes a variety of branded promos, ambassador stories and a full-length TV segment that will air on Outside Television Nov 11th. Established 70 years ago, Obermeyer The post Obermeyer Brand Video Package – Via Denver’s Neu Productions appeared first on The Denver Egotist. […]

  • The Human Search Engine
    by The Denver Egotist on September 25, 2018 at 8:51 pm

    For Remember A Charity Week, Atomic London created the world’s first Human Search Engine. They searched for the biggest questions people ask the internet and brought together the people who can answer them.  The post The Human Search Engine appeared first on The Denver Egotist. […]

  • Google is ending its sweeping ban on cryptocurrency-related advertising
    on September 25, 2018 at 8:46 pm

    Google is ending its sweeping ban on cryptocurrency-related advertising  CNBCFull coverag […]

  • Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says
    by Kristina Monllos on September 25, 2018 at 8:43 pm

    When it comes to a brand crisis, it's not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws. To prepare for the inevitable disaster, and manage it well, Saint John believes brands need to look internally at... […]

  • Twitter Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to Billboards
    by David Cohen on September 25, 2018 at 8:40 pm

    Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter. Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The Crimes of Grindelwald on NBC's Today Tuesday morning. Shortly thereafter, the trailer was exclusively available on Twitter, complete with a special cast introduction, and... […]

  • MAD Network Unveils Blockchain Advertising Proof-of-Concept
    by Ad Tech Daily on September 25, 2018 at 8:39 pm

    CryptoRTB Being Tested With Omnicom Media Group EMEA NEW YORK — MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced that it is partnering with Omnicom Media Group, the media services division of Omnicom Group, Inc (NYSE: OMC) on a cryptography-based advertising proof-of-concept (POC), dubbed CryptoRTB. The CryptoRTB test activation […] The post MAD Network Unveils Blockchain Advertising Proof-of-Concept appeared first on Ad Tech Daily. […]

  • Does Diet Coke have a Trump problem?
    by eschultz@adage.com (E.J. Schultz) on September 25, 2018 at 8:26 pm

    Diet Coke has poured major marketing money into rehabbing its image to appeal to more diverse, younger drinkers. Donald Trump does not seem like an ideal endorser. But the brand is clearly stuck with the polarizing, 72-year-old president.Trump, whose Diet Coke habit is well-documented, gave the brand another high-profile plug when he used it to toast a Tuesday luncheon before world leaders at the United Nations General Assembly meeting. Carlos Barria, a Reuters photographer, posted a close-up on Twitter. Continue reading at AdAge.com […]

  • Denver’s LRXD and Face it TOGETHER Release Campaign to Help People with Addiction “Break the Cycle”
    by The Denver Egotist on September 25, 2018 at 8:10 pm

    LRXD has created a campaign to raise awareness and drive traffic to the new Face it TOGETHER addiction support center (FIT) in Denver. Media components include broadcast and connected TV, digital video and social media. The campaign, which recently launched in Colorado and South Dakota to coincide with the opening The post Denver’s LRXD and Face it TOGETHER Release Campaign to Help People with Addiction “Break the Cycle” appeared first on The Denver Egotist. […]

  • Assistant Web Developer
    by Egotist on September 25, 2018 at 8:05 pm

    The post Assistant Web Developer appeared first on The Denver Egotist. […]

  • Nielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards Take the Trophy
    by David Cohen on September 25, 2018 at 8:00 pm

    The 70th Primetime Emmy Awards drew 5.132 million interactions across Facebook, Twitter and Instagram during the week of Sept. 17, topping the Nielsen Social Content Ratings list of television series and specials. The awards show on NBC was distantly followed by WWE Monday Night Raw on USA Network (1.8 million interactions across the three social... […]

  • Dunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name
    by Sammy Nickalls on September 25, 2018 at 7:57 pm

    The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its "first-name basis" with fans, the chain formerly known as Dunkin' Donuts announced at its Global Franchise Convention that it's now just Dunkin'. "Dunkin' Donuts has been on a first-name basis with its... […]

  • Survey Says: Twitter Wants Its Users to Help Craft Its Dehumanization Policy
    by David Cohen on September 25, 2018 at 7:25 pm

    Twitter is turning to its users for help crafting its dehumanization policy, making a survey available via this blog post where people can share their feedback until Tuesday, Oct. 9, at 6 a.m. PST/9 a.m. ET. Legal, policy and trust and safety lead Vijaya Gadde and vice president of trust and safety Del Harvey outlined... […]

  • Instagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward Unclear
    by Kelsey Sutton, Lisa Lacy on September 25, 2018 at 7:22 pm

    Instagram co-founders Kevin Systrom and Mike Krieger abruptly departed the company Monday night, leaving the future of the Facebook-owned app uncertain. In a statement, Systrom, Instagram's CEO, wrote that he and Krieger were "ready for our next chapter." "We're planning on leaving Instagram to explore our curiosity and creativity again," Systrom wrote. "Building new things... […]

  • HBO’s All-Star Cast Quietly Urges Americans to Vote in a Powerful Spot
    by Lindsay Rittenhouse on September 25, 2018 at 7:21 pm

    Celebrities have donned black for Time's Up, marched on the White House advocating for women's rights and gun reform, and ultimately have been the face and driving force behind social change across America. But come November, the only voice that will truly matter is the voice of the American people--granted they get to the polls... […]

  • LinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy Spot
    by David Cohen on September 25, 2018 at 6:55 pm

    LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn's In It Together integrated marketing campaign kicked off with television spots during the 70th Primetime Emmy Awards Sept. 17 in four large U.S. markets, accompanied by out-of-home, radio, digital, online video, social and search components.... […]

  • WPP's Cavalry picks up Modelo Especial, Corona Light from Ogilvy
    by eschultz@adage.com (E.J. Schultz) on September 25, 2018 at 6:49 pm

    Constellation Brands has shifted the Modelo Especial and Corona Light creative accounts within WPP from Ogilvy to Cavalry, marking a significant win for the six-year-old Chicago-based shop. Ogilvy handled the account from its Windy City office.Constellation, which runs its beer division from Chicago, characterized the move as a consolidation. "This architecture leverages WPP and will optimize our agency/client management structure to better serve our changing business needs and ensure all resources are brought to bear," a Constellation spookeswoman stated in an email. Ogilvy employees working on Constellation brands will be folded into the Cavalry team, she stated.Cramer-Krasselt remains the lead agency for Corona Extra, as well as the Pacifico beer brand. Continue reading at AdAge.com […]

  • Shopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for ‘the Good Robot’
    by David Griner on September 25, 2018 at 6:33 pm

    Digital home assistants come in all sorts of shapes and formats these days, from sleek and compact to maniacal and murderous. OK, not really--or maybe not yet--but one robotics company does worry that the industry is too focused on what technology can do versus what it should do. In "The Decision," a spot from Wieden... […]

  • Arby's owner adds Sonic to its growing restaurant lineup
    by jwohl@adage.com (Jessica Wohl) on September 25, 2018 at 6:00 pm

    Sonic has long advertised its drive-ins with ads from Goodby Silverstein & Partners that center on the conversations of two guys in a car, played by comics Peter Grosz and T.J. Jagodowski. Earlier this year, Jane Krakowski and Ellie Kemper were featured in some of the chain's ads.Sonic is bigger than Arby's in both systemwide sales and number of locations, according to Technomic industry data. Sonic's systemwide sales fell 2.4 percent to $4.4 billion in 2017, while Arby's systemwide sales rose 1.3 percent to $3.6 billion. Sonic had 3,593 locations in 2017, while Arby's had 3,283, Technomic data show.Inspire Brands has more than 4,700 Arby's, Buffalo Wild Wings, and Rusty Taco (formerly R Taco) locations. Inspire itself is majority owned by affiliates of Roark Capital Group, a firm that has other wide-reaching restaurant investments, including Auntie Anne's, Carvel, Cinnabon, Culver's, Jamba Juice, Jimmy John's and Naf Naf. Continue reading at AdAge.com […]

  • Billboards — yes, billboards — are having a heyday in a digital world
    on September 25, 2018 at 5:49 pm

    Billboards — yes, billboards — are having a heyday in a digital world  RecodeFull coverag […]

  • Flipboard Adds New Verticals, Including Advertising, To App Design
    on September 25, 2018 at 5:27 pm

    Flipboard Adds New Verticals, Including Advertising, To App Design  MediaPost CommunicationsFull coverag […]

  • Google to allow certain cryptocurrency advertising next month
    on September 25, 2018 at 5:12 pm

    Google to allow certain cryptocurrency advertising next month  The VergeBreaking: Google to Reverse Crypto Ad Ban for Exchanges Advertising in US, Japan  CointelegraphGoogle ends ban on cryptocurrency-related advertising  Proactive Investors USA & CanadaFull coverag […]

  • 4C Ranked First in Customer Satisfaction for Cross-Channel Advertising Software in G2 Crowd's New Grid® Report
    on September 25, 2018 at 5:00 pm

    4C Ranked First in Customer Satisfaction for Cross-Channel Advertising Software in G2 Crowd's New Grid® Report  GlobeNewswire (press release)Full coverag […]