Digital Advertising

on July 2, 2020 at 3:15 pm

Zuckerberg: Advertisers will be back to Facebook 'soon enough'  BBC NewsWhy Facebook is well placed to weather an advertising boycott  The EconomistBrands pull ads from Facebook, but not its largest advertisers  kslnewsradio.comPlayStation suspends Facebook advertising  GamesIndustry.bizZuckerberg Dismisses Facebook Boycott: Advertisers Will ‘Be Back on the Platform Soon Enough’  National ReviewView Full Coverage on Google News

on July 2, 2020 at 3:04 pm

Amplifying Advertising and Marketing With Artificial Intelligence Market 2020 Rapidly Integrating Innovative Solutions and Services to Enhance the Business Functions And Forecast to 2028  3rd Watch News

on July 2, 2020 at 3:00 pm

TVB Issues Statement on Necessity of Trust in Advertising  GlobeNewswire

on July 2, 2020 at 2:50 pm

Tuberville campaign bus that burned more for advertising than travel  AL.com

on July 2, 2020 at 2:32 pm

More LED billboards forecast to come to Teesside as advertising giant overturns council refusal  Teesside Live

by Ad Age Staff on July 2, 2020 at 2:30 pm

The latest moves of marketers, media companies and agencies as they take a stand against racism.

by Ad Age Collective Expert Panel on July 2, 2020 at 2:15 pm

Content is king, so make sure yours is of the highest possible quality.

by Allison Schiff on July 2, 2020 at 2:14 pm

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally... Continue reading » The post Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now appeared first on AdExchanger.

on July 2, 2020 at 1:48 pm

AYUSH Ministry forbids Patanjali to advertise its COVID-19 drugs as a “cure”  Frontline

on July 2, 2020 at 1:45 pm

PlayStation Temporarily Pulls the Plug on Facebook, Instagram Advertising  Push Square

by James Hercher on July 2, 2020 at 1:22 pm

Ad tech vet Mark Zagorski will be the new CEO of ad verification company DoubleVerify starting July 21, the company said Thursday. Zagorski and DoubleVerify declined to comment. The CEO position at DoubleVerify opened up in early March, when its previous leader Wayne Gattinella resigned after The New York Post published a salacious article about... Continue reading » The post Mark Zagorski Named CEO Of DoubleVerify To Lead Its CTV Charge appeared first on AdExchanger.

by Ad Tech Daily on July 2, 2020 at 1:12 pm

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the impending end of third-party cookies, Privacy Clusters. The solution allows brands and advertisers to navigate a fully privacy compliant targeting strategy that’s able to reach customers based on observed behavioral The post Clickagy Launches Future-Proof Cookieless Solution appeared first on Ad Tech Daily.

on July 2, 2020 at 1:06 pm

Global Programmatic Advertising Platform Market 2020: (COVID-19 UPDATE) Future Challenges and Industry Growth Outlook 2024  3rd Watch News

by Ad Tech Daily on July 2, 2020 at 1:04 pm

New research provides comprehensive look at identity in a privacy first, post-cookie world NEW YORK — Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the The post Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising appeared first on Ad Tech Daily.

by Ronan Shields on July 2, 2020 at 1:00 pm

DoubleVerify has named Mark Zagorski as CEO effective July 21, a move that follows his recent departure from Rubicon Project where he was president and COO after its merger with Telaria. Zagorski was CEO of Telaria and oversaw the publicly listed company's repositioning from a video ad-tech specialist to an outfit primarily known for connected...

by Debika Sihi on July 2, 2020 at 1:00 pm

TikTok, the video sharing social network service, has experienced tremendous growth during the Covid-19 pandemic. Although initially aimed at teens and tweens, TikTok has started attracting older users. It provides an online venue for lip dubbing and dance contests where participants can engage with other users around the world. Recently, TikTok users have gained media...

on July 2, 2020 at 12:57 pm

Where now for the Facebook share price as advertisers pull out?  IG

by Ad Tech Daily on July 2, 2020 at 12:54 pm

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10  LONDON – Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to The post Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World appeared first on Ad Tech Daily.

on July 2, 2020 at 12:51 pm

How Roku and Other Advertising Technology Companies Are Upending Traditional TV  Motley Fool

on July 2, 2020 at 12:27 pm

Why digital OOH advertising is especially effective right now  Marketing Dive

on July 2, 2020 at 12:13 pm

Bodyform's new Womb Stories advert breaks every taboo period advertising has previously hidden from view  Metro.co.uk

on July 2, 2020 at 10:47 am

E.ON Suspends Advertisements, Posts on Facebook, Instagram  marketscreener.com

by Jess Zafarris on July 2, 2020 at 10:45 am

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Walk Out After Periscope Parent Company Bars Posting About...

on July 2, 2020 at 10:41 am

The drinks companies halting social media advertising  The Drinks Business

on July 2, 2020 at 10:35 am

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNNThe Facebook ad boycott could pay off for companies more than advertising on Facebook  MarketWatchFacebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPRAdvertiser Exodus Snowballs as Facebook Struggles to Ease Concerns  The New York TimesAdvertisers have Facebook’s attention. Now here’s what they want  The Mercury NewsView Full Coverage on Google News