Digital Advertising

by eschultz@adage.com (E.J. Schultz) on January 20, 2019 at 10:51 pm

Kia, which has a history of putting celebrities in its Super Bowl ads, is going without a star this year. Instead the South Korean automaker will use its ad to launch "The Great Unknowns Scholarship," which it says will help "help young people in need get a foothold in higher education."The effort was teased with an ad that ran during Sunday's NFC Championship game on Fox that sought to connect Kia to commoners, not A-listers. In the ad, a boy with a southern accents says: "Right now companies everywhere are choosing celebrity endorsers for their big-game ad. Millions will be paid, just like any other year. But what if it wasn't? What if a few of those celebrity paychecks got set aside to help unfamous people? What if this year in some way, it was about the rest of us?"The Super Bowl campaign is by Kia U.S. agency-of-record David & Goliath. Continue reading at AdAge.com […]

on January 20, 2019 at 9:13 pm

The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ... […]

on January 20, 2019 at 5:01 pm

Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits. […]

on January 20, 2019 at 4:28 pm

Jameela Jamil calls out beauty industry for manipulative advertising  FemaleFirst.co.ukby Katie Haseldine | 20 January 2019. The TV presenter, actress, activist and model can now add feminist champion to that long list of things to be proud of. […]

on January 20, 2019 at 4:00 pm

Belle Taylor: How millennials are being groomed by advertising  PerthNowYou might think a cosmetics company lecturing men on how to be better people wouldn't be too shocking (after all, they've been doing it to women for years). […]

on January 20, 2019 at 3:00 pm

Fox31 cancels “Everyday,” Chris Parente replaces Ernie Bjorkman on “Daybreak” and more Denver TV changes  The Denver PostCo-anchors Chris Parente and Natalie Tysdal will lead KWGN-Channel 2's new “Daybreak” program, which replaces the long-running “Everyday” morning show ... […]

on January 20, 2019 at 2:30 pm

Microsoft news recap: Bing Ads exclusive platform for Yahoo and Verizon search advertising, $500 million pledge for affordable housing, and more OnMSFT.com OnMSFT.com  OnMSFTMicrosoft news recap is a weekly feature highlighting the top Microsoft news stories of the past week. Sit back, grab some coffee, and enjoy the read! SwiftKey on ... […]

by jwohl@adage.com (Jessica Wohl) on January 20, 2019 at 1:00 pm

Kraft is getting a bit more vocal about the partial U.S. government shutdown and is seeking the help of other marketers.The food maker ran a letter about the shutdown as a full-page ad on the back page of Sunday's issue of The Washington Post."We hope that by the time you read this, the shutdown is over," the open letter begins. Continue reading at AdAge.com […]

on January 20, 2019 at 12:30 pm

Cigarette advertising before smoking was officially bad for your health  NEWS.com.auIt's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs. […]

on January 20, 2019 at 12:21 pm

First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR)  Fairfield CurrentFirst Midwest Bank Trust Division decreased its stake in Lamar Advertising Co (NASDAQ:LAMR) by 3.1% during the 4th quarter, according to the company in its ... […]

on January 20, 2019 at 11:44 am

Tron Is Planning A Partnership With Mobile Ad Giant Kiip In The Near Future In The Decentralized Online Advertising  Oracle TimesThe Tron foundation seems to be gathering more and more essential partnerships. Tron says that Brian Wong, Kiip CEO is planning a collaboration with them. […]

on January 20, 2019 at 11:28 am

AT&T resumes advertising on YouTube after brand safety crisis  The DrumAT&T is advertising on YouTube again, almost two years after it pulled spend following an exposé of how many of the word's biggest brands were appearing ... […]

on January 20, 2019 at 10:56 am

Sorrell's S4 Capital seeks more deals in digital-only drive  ReutersMartin Sorrell is on the lookout for acquisitions to expand his new advertising venture S4 Capital, aiming to capitalize on the disruption sweeping the industry by ... […]

on January 20, 2019 at 10:00 am

Students from the Department of Marketing and Advertising of the RSUH received the Grand Prix of the educational project “Digital PRactics”  QS WOW NewsOn December 4 2018, the final phase of the Digital PRactica educational project organized by the Moscow Polytechnic University, YouScan and ONE TOUCH ... […]

on January 20, 2019 at 7:00 am

PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily StarSONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers. […]

on January 20, 2019 at 3:44 am

Opportunity of Multiscreen Advertising Market 2018-2118  RISReportMultiscreen Advertising market segmented on the basis of suppliers, consumers, drivers, opportunities market challenges, indicators, market risks/restraints, ... […]

on January 19, 2019 at 4:00 pm

Woke washing? How brands like Gillette turn profits by creating a conscience  The GuardianThe razor brand's new ad is the latest in a wave of campaigns that use a social message to try to sell a product. But cynics aren't buying it. […]

by Patrick Coffee on January 19, 2019 at 2:31 pm

Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of Super Bowl spots, this one promoting the classic soda itself. It follows trailers for ads focused on the... […]

on January 19, 2019 at 2:00 pm

From WhatsApp to Alexa : why the ad-free era is over  The GuardianAs we grow wiser to marketing, advertisers are finding new ways and places to plug products. […]

on January 19, 2019 at 1:49 pm

Top 5 Trends Ad Intelligence to Look Forward in 2019  EntrepreneurHow can Intelligence further boost the success for business in 2019? We believe, it'll become even bigger trends with mobile in-app advertiser campaigns in ... […]

by mgraham@adage.com (Megan Graham) on January 19, 2019 at 12:36 am

Greetings, agency folks. It's been a doozy of a week, with more account wins than I could possibly keep up with and even more agency name changes. I barely recognize any of you anymore.We're taking a different approach this week, wrapping up the week's big news as well as the things we didn't get to. Read on, tell me what you think, and see you next week!I'll take $400 for "Agencies that sound like workout routines" Continue reading at AdAge.com […]

on January 19, 2019 at 12:23 am

Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats  Star TribuneCelebrate a *fresh*, honest voice in Congress. […]

on January 19, 2019 at 12:22 am

Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally  HuffPostQuip said it was dropping the conservative commentator after its ad was "read in a venue we did not endorse." […]

by wearestudio on January 18, 2019 at 11:36 pm

The post Junior Copywriter appeared first on The Denver Egotist. […]

by wearestudio on January 18, 2019 at 11:29 pm

The post Graphic Designer appeared first on The Denver Egotist. […]