Digital Advertising

on April 1, 2020 at 7:45 am

'Back, don't block British journalism' call to advertisers from news industry  The Scotsman

on April 1, 2020 at 7:41 am

Spain orders ‘social shield’ to fast track gambling advertising window  SBC News

on April 1, 2020 at 6:27 am

Blockchain in Media, Advertising, and Entertainment Market  openPR

on April 1, 2020 at 6:27 am

Advertising Services Market is Booming Worldwide | WPP, Omnicom, Dentsu  openPR

on April 1, 2020 at 5:16 am

Clear Media : Advertising giant Clear Channel to sell its business in China for $250m  marketscreener.com

by James Hercher on April 1, 2020 at 5:13 am

Consumer buying habits are in flux. Need proof? Just look at the affiliate marketing category. Affiliate network Pepperjam is seeing “a dramatic shift” in how people shop,” said CEO Matt Gilbert. Between March 11 and March 16, just as the coronavirus crisis was really starting to crack wide open, Pepperjam’s sales volume, measured across about... Continue reading » The post Affiliate Marketing Is A Game Of Chutes And Ladders Right Now appeared first on AdExchanger.

on April 1, 2020 at 5:03 am

No touching, no actors – how advertising is changing in the time of isolation  ThePrint

on April 1, 2020 at 5:02 am

The Silent Betrayal — How Advertising let down the faithful. Chapter 8  Best Media Info

on April 1, 2020 at 4:42 am

In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties  Best Media Info

on April 1, 2020 at 4:33 am

News Corp to suspend print editions of 60 local newspapers as advertising revenue slumps  The Guardian

by Alison Weissbrot on April 1, 2020 at 4:30 am

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual... Continue reading » The post Social Distancing With Friends: Hearts & Science CEO Erin Matts appeared first on AdExchanger.

by AdExchanger on April 1, 2020 at 4:05 am

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. The world is, rightfully so, consumed with the pressing issues surrounding the spread of COVID-19 and economic fallout. That doesn’t change the fact that many... Continue reading » The post Significant Investment Needed To Unlock The Potential Of Publisher First-Party Data appeared first on AdExchanger.

by AdExchanger on April 1, 2020 at 4:05 am

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning... Continue reading » The post AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech appeared first on AdExchanger.

by AdExchanger on April 1, 2020 at 4:03 am

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. True Story Snapchat is finally letting developers integrate its flagship Stories format outside the app. “The social media giant hopes that expanded access to its content and flagship features on other apps will increase its user base – and maybe its bottom line,” Axios... Continue reading » The post Snapchat Stories Available To Developers; Ecommerce Surges 25% appeared first on AdExchanger.

on April 1, 2020 at 4:02 am

Covid-19 Impact: Advertising on Hindi news channels up 26%, English gets 53% more ads  Best Media Info

on April 1, 2020 at 4:00 am

ANTIQUES WANTED: Furniture, Toys, Lamps, Clocks, Advertising Items, Coins, Swords  Clearfield Progress

on April 1, 2020 at 4:00 am

Letter: Advertisers not loved | Letters  Roanoke Times

on April 1, 2020 at 12:32 am

Little Rock Advertising & Promotion Commission and Little Rock Convention & Visitors Bureau offers flexibility to tax permittees  KARK

by T.L. Stanley on March 31, 2020 at 11:47 pm

Is anybody in the mood to get punk'd right now? Apparently not, if you check Twitter, where commenters have been proactively warning brands for at least the past week against pulling any April Fools' Day pranks. "Many of you typically have big plans," wrote @amaliaefowler, a Vancouver tech company marketing director, mirroring much of the...

on March 31, 2020 at 11:00 pm

Outdoor Advertising Market 2019-2023 | Demand For LED Mobile Billboards to Boost Growth | Technavio  Yahoo Finance

by David Cohen on March 31, 2020 at 10:50 pm

Facebook revealed several updates aimed at making it easier for creators to upload and manage videos on their pages, as well as to drive discovery of those videos. An update released Tuesday for pages globally contains changes to its playlists feature, as well as a new option, series, enabling creators to better organize their videos...

on March 31, 2020 at 10:29 pm

‘Advertising has disappeared’: Storied paper reels in coronavirus economy  The Washington Post

on March 31, 2020 at 10:16 pm

Discovery Well-Positioned to Withstand TV Ad Downturn, Ratings Agency Says  Hollywood Reporter

by Mónica Marie Zorrilla on March 31, 2020 at 9:59 pm

People expect the global socioeconomic and political challenges posed by the coronavirus crisis, as well as the existential threats of widespread illness and unprecedented isolation, to be tackled by brands, not just the government. A recent survey of 1,000 people in 12 countries, including the United States, U.K. and China, on brand trust and the...

by Mary Emily O'Hara on March 31, 2020 at 9:36 pm

Lately, it seems like there's nothing but bad news and stressful coronavirus updates. That makes a holiday celebrating pride, survival and visibility extra welcome--and Trans Day of Visibility (TDOV) is the perfect way to end an otherwise awful March. Today, brands like Instagram and VSCO (among others) are showing their support for the transgender and...