September 13, 2018

Digital Advertising

  • Xaxis: Marketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to Better Success Measurement
    by Ad Tech Daily on November 16, 2018 at 4:31 pm

    LONDON — A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field of ‘outcome-driven media’ to address growing media complexity and better understand the impact of their campaigns on business results. Why do digital media marketers plan to invest in outcome-driven media? See […] The post Xaxis: Marketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to Better Success Measurement appeared first on Ad Tech Daily. […]

  • CNN wins court order restoring White House reporter's access
    on November 16, 2018 at 4:20 pm

    President Donald Trump must restore White House access to CNN reporter Jim Acosta for now, a federal judge said.U.S. District Judge Timothy Kelly's ruling is a rebuke to the president as he tries to recover from losses in midterm congressional elections. It furthers a portrait of a president overstepping his authority to settle personal scores and carries extra sting because it was issued by a judge Trump appointed."This is a case in which the White House's visceral anger at the press in general and at Acosta and CNN in particular collided with binding Constitutional precedent, including precedent that clearly governedand precludedthe revocation of Jim Acosta's White House press access," said Jeffrey Robbins, a First Amendment lawyer who's not involved in the case. "This is going to prove to be a decision with consequences far beyond what happened to Mr. Acosta." Continue reading at AdAge.com […]

  • Viral Video Star Zach King Explains What It Takes to Create Content With Staying Power
    by T.L. Stanley on November 16, 2018 at 3:55 pm

    Zach King is past the days of shooting confetti out of his bum for the sake of digital stardom. Or is he? The viral video maven, speaking at Adweek's Elevate: Influencers conference Thursday in downtown Los Angeles, said it's important not to go for the low-hanging fruit, like a quick stunt, if you hope to... […]

  • Here's who is buying ads in Super Bowl LIII
    by adageeditor@adage.com (Ad Age Staff) on November 16, 2018 at 3:40 pm

    .topimage { background: url(https://adage.com/images/bin/image/GettyImages943834812_HERO.jpg); background-size: cover; Continue reading at AdAge.com […]

  • The egos disbanded? Bridging the great advertising divide
    on November 16, 2018 at 3:34 pm

    The egos disbanded? Bridging the great advertising divide  ReutersFull coverag […]

  • Healthcare’s Revolution Includes More Empathy and Prioritizing a Patient-Centric Approach
    by Kathy Delaney on November 16, 2018 at 3:30 pm

    I still remember when Amazon was just an online bookstore, Netflix snail-mailed DVDs and the only way to get around New York City above ground was by flagging a yellow cab. Back then, the thought of ordering groceries and books from the same place, binge-watching original TV content without ads and getting a ride through... […]

  • Facebook: Here’s How to Share a 3D Photo
    by Brandy Shaul on November 16, 2018 at 3:30 pm

    Facebook recently introduced the ability for users to share 3D photos in News Feed. Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Also note, the only photos that can be shared in 3D are those taken in "portrait" mode using a compatible dual-lens smartphone.... […]

  • Colgate Is Returning to the Super Bowl With a National Spot
    by Ann-Marie Alcántara on November 16, 2018 at 3:24 pm

    Colgate is returning to the Super Bowl this year with a national spot. The toothpaste company was a first-time advertiser in the game in 2016, with a 30-second ad about saving water. That ad didn't feature Colgate's products. It's currently unclear what the creative concept is for the spot, who the agency is behind it... […]

  • YouTube is now showing ad-supported Hollywood movies
    by glsoane@adage.com (Garett Sloane) on November 16, 2018 at 3:24 pm

    Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including "The Terminator" and "Legally Blonde" for free.The platform started promoting the free feature-length films in the movie section of the site in October, where it has sold movies and shows for years. Consumers could buy the latest blockbusters and prime-time TV programs through YouTube as they might on Apple iTunes and Amazon Prime, but there was never a free option to watch the movies in exchange for commercial interruptions."We saw this opportunity based on user demand, beyond just offering paid movies. Can we do ad-supported movies, free to the user?" says Rohit Dhawan, director of product management at YouTube. "It also presents a nice opportunity for advertisers." Continue reading at AdAge.com […]

  • McDonald's sued for allegedly advertising to kids
    on November 16, 2018 at 3:12 pm

    McDonald's sued for allegedly advertising to kids  Globalnews.caFull coverag […]

  • Are Social Media Algorithms Working? Respondents to a Pew Research Center Study Sound Off
    by David Cohen on November 16, 2018 at 3:00 pm

    The algorithms used to populate the feeds of social networking sites serve up a mixed bag of content, according to a new study by Pew Research Center. Pew wrote, "Algorithms shape the modern social media landscape in profound and ubiquitous ways. By determining the specific types of content that might be most appealing to any... […]

  • As Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspiration
    by Betsy Henning on November 16, 2018 at 2:30 pm

    If one thing is clear in today's climate of social and political upheaval, it's that the expectations of brands and companies are changing. More than ever, people want companies to address some of the most challenging issues of our day. From space travel to ocean plastics, from free speech to public safety, companies are increasingly... […]

  • Snapchat’s New Ecommerce Channel Lets Consumers Shop Without Leaving the App
    by Ann-Marie Alcántara on November 16, 2018 at 2:00 pm

    Just in time for the holiday season, Snapchat's Discover section in the app will have a new channel: "Shop and Cop." The channel, which starts today, includes a native ecommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite. To kick it off, Gymshark, a UK-based... […]

  • 5 Thought Provoking Tips from Experts for Better Digital Advertising Results
    on November 16, 2018 at 1:17 pm

    5 Thought Provoking Tips from Experts for Better Digital Advertising Results  MarTech AdvisorCross-Platform and Mobile Advertising Market by Evolving Technology, Projections and Estimations, Business ...  Honest FactsFull coverag […]

  • Amazon Go Competitors Are Starting to Gain Steam
    by Lisa Lacy on November 16, 2018 at 12:00 pm

    In yet another example of "where Amazon goes, others follow," cashierless shopping inches its way to prime time as two more startups enter the nascent space. The first is autonomous checkout company Standard Cognition, which said it raised $40 million in Series A funding to spur growth. So far, its technology is only available at... […]

  • Friday Wake-Up Call: Elton John's holiday ad for John Lewis. Plus, Facebook on the defensive
    on November 16, 2018 at 11:01 am

    Friday Wake-Up Call: Elton John's holiday ad for John Lewis. Plus, Facebook on the defensive  AdAge.comElton John and advertising: a short history  CampaignLiveJohn Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis  YouTubeFull coverag […]

  • Friday Wake-Up Call: Elton John's holiday ad for John Lewis. Plus, Facebook on the defensive
    by adageeditor@adage.com (Angela Doland) on November 16, 2018 at 11:00 am

    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayUK department store John Lewis, famous for its heartwarming holiday ads, is trying something new this year. While its past ads often had a whimsical, storybook feel (with tales of a stuffed penguin, a monster under the bed, the man on the moon), this year's highly awaited spot stars a celebrity pitchman, Elton John. As Ad Age's Alexandra Jardine writes, the ad from Adam&Eve/DDB is about how a holiday gift in this case, a piano -- can change your life. The Daily Mail says the ad divided viewers, because some people see it as a "not very Christmassy" plug for Elton John. But there are plenty of divisive topics in the world right now, so can we please not argue too much about this ad? A lot of people love it. Full disclosure: The author of this newsletter, who generally changes the station when Elton John songs come on the radio, shed quite a few tears over this commercial. Continue reading at AdAge.com […]

  • How Tremor Video DSP Broke Its Profitability Dry Spell
    by Rae Paoletta on November 16, 2018 at 5:30 am

    Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017 from the SSP that would become known as Telaria. Tremor operates as a business division within Taptica, the mobile ad tech company that acquired the... Continue reading » The post How Tremor Video DSP Broke Its Profitability Dry Spell appeared first on AdExchanger. […]

  • Scaled Ad Platforms Vs. Smaller Custom Solutions: How To Strike The Right Balance
    by AdExchanger on November 16, 2018 at 5:06 am

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. As programmatic media enters its second decade – and a wave of consolidation, fire sales and amalgamations of ad tech stacks change the... Continue reading » The post Scaled Ad Platforms Vs. Smaller Custom Solutions: How To Strike The Right Balance appeared first on AdExchanger. […]

  • Can Publishers Enable A New Chapter For Modeled Data?
    by AdExchanger on November 16, 2018 at 5:05 am

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no... Continue reading » The post Can Publishers Enable A New Chapter For Modeled Data? appeared first on AdExchanger. […]

  • Comic: "I just report the news."
    by Nate Neal on November 16, 2018 at 5:04 am

    A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza... Continue reading » The post Comic: "I just report the news." appeared first on AdExchanger. […]

  • NBCU Courts DTC Brands; Publicis CEO Says Consultants And Agencies Will Merge (Eventually)
    by AdExchanger on November 16, 2018 at 5:03 am

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Direct NBCUniversal is gunning for direct-to-consumer dollars. Beginning next year, the broadcaster will add a roster of DTC brands with the agency Giant Spoon. “As these brands mature, they need to scale – and they are acknowledging to get that reach, there's one... Continue reading » The post NBCU Courts DTC Brands; Publicis CEO Says Consultants And Agencies Will Merge (Eventually) appeared first on AdExchanger. […]

  • Here Are the Winners of the Third Annual Shorty Social Good Awards
    by David Cohen on November 16, 2018 at 3:30 am

    The Third Annual Shorty Social Good Awards--which highlight the best marketing campaigns in support of causes--were handed out Thursday night at Current in New York. The event was hosted by Dulc? Sloan, the newest full-time correspondent on Comedy Central's The Daily Show With Trevor Noah. A new Impact Award debuted this year, and the initial... […]

  • Data and Advertising Companies Want 'New Paradigm' of Privacy Regulations
    on November 16, 2018 at 1:17 am

    Data and Advertising Companies Want 'New Paradigm' of Privacy Regulations  Yahoo NewsFull coverag […]

  • 'No Morals': Advertisers React to Facebook Report
    on November 16, 2018 at 12:31 am

    'No Morals': Advertisers React to Facebook Report  New York TimesFull coverag […]