September 13, 2018

Digital Advertising

  • Finland latest market to crack down on gambling advertising - CalvinAyre.com
    on May 24, 2019 at 4:22 pm

    Finland latest market to crack down on gambling advertising  CalvinAyre.comFinland is the latest market taking an extremely dim view of gambling advertising, particularly when it competes with the local monopoly. On Friday, Finnish news ... […]

  • Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic
    by Shoshana Wodinsky on May 24, 2019 at 4:21 pm

    Kylie Jenner's face--seductive, glowing and larger than life--is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift. The campaign, which took hold of 1,300 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer's new DTC skincare line, Kylie Skin. Conceived with the... […]

  • A Century Ago, Two Women Fought to Make the Poppy the National Symbol of Service and Sacrifice
    by Robert Klara on May 24, 2019 at 4:19 pm

    As Americans prepare to celebrate Memorial Day Weekend, a Harris Poll released earlier this week contained a discouraging finding: Only a little more than half (55%) of us know what Memorial Day is actually about. Some people tend to confuse it with Veterans Day, which is on Nov. 11. (For the record, then: Veterans Day... […]

  • This Faux Pop-Up Bakery in Boston Displayed Cupcakes Laden With Rusty Nails and Scorpions
    by Minda Smiley on May 24, 2019 at 4:11 pm

    Choosing to stay away from gluten and having celiac disease are two very different things, but people with the latter are often unfairly lumped in with the former, accused of getting caught up in the latest fad diet. Yet celiac disease is a serious autoimmune disorder that affects roughly 1% of the US population, according... […]

  • Watch the newest commercials on TV from Michelob, Postmates, Dollar Shave Club and more
    on May 24, 2019 at 4:03 pm

    Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 22. A certain iconic domestic diva helps Postmates hype itself as an alternative to cooking (Ad Age Creativity Editor Ann-Christine Diaz previewed the spot on Tuesday: “Martha Stewart has a solution for your dinnertime screw-ups in Postmates’ first national campaign”). Dollar Shave Club celebrates the “dad bod.” And Colombian singer-songwriter Maluma helps promote Michelob Ultra as a “superior light beer that goes with our rhythm.&rdquo […]

  • Officials warn of misleading online advertising on Memorial Day - WDIV ClickOnDetroit
    on May 24, 2019 at 3:58 pm

    Officials warn of misleading online advertising on Memorial Day  WDIV ClickOnDetroitMemorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ... […]

  • NFL Hires New Head of Media Away From Ad Agency Hill Holliday
    by Patrick Coffee on May 24, 2019 at 3:56 pm

    The National Football League has completed its seven-month search for a new executive to help lead its media strategy. Dave Bolger will join the league as vp, consumer media, bringing 20 years of ad agency experience to the role. He most recently served as chief media officer at Trilia, the media division of Boston-based IPG... […]

  • A Brazilian Soccer Team Created ‘Camouflage’ Jerseys to Combat Post-Game Violence
    by Marty Swant on May 24, 2019 at 3:47 pm

    While sports rivalries around the world can often get heated, they can be downright dangerous when it comes to soccer in Brazil. According to Leo Burnett Brazil, the nation has the world's highest rate of football-related deaths, with 144 violent fights around stadiums last year that resulted in 19 deaths. So to help protect fans... […]

  • This Undercover Lyft Stunt Directed by Olivia Wilde Is Actually an ACLU Fundraiser
    by T.L. Stanley on May 24, 2019 at 3:43 pm

    The new episode of Undercover Lyft stars Jason Sudeikis as an in-disguise driver and Will Forte as a chatty third wheel, with Olivia Wilde directing the video and the ACLU popping up in a cameo. It's no accident that these forces are combining--it's part of a Lyft integration into Wilde's indie coming-of-age comedy, Booksmart, in... […]

  • Why Nike picked this tiny atelier to make its denim shoe
    on May 24, 2019 at 3:42 pm

    In the back corner of a clothing boutique in downtown Manhattan, past the bolts of denim hanging from the wall, eight tailors and one cutter are at work sewing custom jeans. Each will make just two or three pairs in a day. The shop, called 3x1 (three-by-one), has intrigued shoppers and industry insiders alike. It is known for experimenting with selvedge denim sourced from mills around the world and for playing with new designs. Fans include professional athletes such as Lebron James, Tony Parker and Victor Cruz, whose superhuman physiques are ill-served by off-the-rack denim. A fully bespoke 3x1 pair can run upward of $1,200, but there are other ways for a high-end label to gain exposure to new shoppers. On Friday, 3x1 and Nike Inc. are releasing  three limited-edition selvedge denim shoe styles, putting the type of fabric on the Air Force 1 for the first time ever, after 1,500 iterations. The sneakers cost $130 and come in stonewash blue, raw indigo and black denim. It’s an important moment for the small denim house. “We’ve had so many Nike relationships over the years,” said owner and denim industry veteran Scott Morrison. “I hope that this will be the first of many things we get to do.”  Nike is under constant pressure to develop new styles, so it often collaborates with outside fashion houses and designers. Drops happen every few days in an eternal cycle of hype, long lines and sellouts. Nike delivered strong results globally last quarter, but had weak sales in North America due to a slow period at its U.S. retail partners. Using non-traditional materials is one way to stand out, but the new collaboration won’t be the first denim sneaker. Adidas, Puma and Converse have all sold denim styles. Nike previously made denim skateboarding sneakers and Air Jordans in collaboration with Levi’s. The relationship between Nike and 3x1 began, at least in part, like many New York relationships: thanks to forced proximity. The 3x1 store is right next door to NikeLab 21 Mercer, a high-concept shop that’s frequented by celebrities and hosts regular sneaker drops. Nike Chief Executive Officer Mark Parker began visiting the neighboring shop in 2011, and Morrison often chats with Al Baik, senior creative director of men’s footwear at Nike Sportswear. Baik wanted to put high-end denim on people’s feet. ”It only made sense to leverage Scott’s passion and expertise to get us there,” he said. Denim is enjoying a widespread resurgence at the moment, having mounted a comeback in the past two years after shoppers passed over the classic style in favor of leggings and yoga pants throughout the mid-2010s. Morrison was along for that whole ride: He’s been in the denim business for decades, first with Paper Denim & Cloth, then Earnest Sewn, before going on to run Japanese denim company Evisu.  At 3x1, the custom jeans are its standout product, but the bulk of its business is in wholesale. The label’s regular jeans run for around $200 to $400 and can be found in luxury retailers such as Saks Fifth Avenue, Bloomingdale’s and Net-a-Porter.  Morrison hopes to open additional 3x1 stores in California and Europe. He declined to share revenue numbers, but said the business is now “as close to I’ve ever seen to profitable.” —Bloomberg News […]

  • Having Its Meta Moment, This Drag Convention Will Have Actual Drag Racing
    by T.L. Stanley on May 24, 2019 at 3:18 pm

    If hundreds of wig, glitter and corset vendors, a family-friendly area with a pint-sized runway and scores of famous glamazons aren't enough of a draw, here's a compelling tidbit about this weekend's DragCon: There will be drag queens in go-karts. For the first time, there will be actual drag racing, dubbed "RuPaul's Kart Race," at... […]

  • 4 Industry Trends That Are Guaranteed to Shake Up the Pharma Industry
    by Robin Shapiro on May 24, 2019 at 2:56 pm

    Cannes Lions Health was created to celebrate life-changing creativity. The expectation is clear, and the bar is decidedly higher than most other award shows. And in the pharma category, we're faced with so many hurdles to create world-class creative. It isn't easy. Our clients are more conservative. The system is heavily regulated, built to take... […]

  • Since the Dawn of Time, Humans Have Hated Lines
    by The Denver Egotist on May 24, 2019 at 2:39 pm

    That’s why French retailer Monoprix — always on the search for ways to make city living that much easier — is making waiting at the register a thing of the past. With the “Monoprix et Moi” application, customers can scan their products as they shop and pay directly with their The post Since the Dawn of Time, Humans Have Hated Lines appeared first on The Denver Egotist. […]

  • Boulder’s WorkInProgress Introduces Wine to Pair with Jimmy John’s Newest Sandy, The Frenchie
    by The Denver Egotist on May 24, 2019 at 2:39 pm

    The goal of the campaign is to prove that Jimmy John’s is the most passionate sandwich company in the world and to raise awareness about their newest menu item — The Frenchie. 
The limited release Pinot Noir was developed in partnership with Folk Machine winery and winemaker Kenny Likitprakong to The post Boulder’s WorkInProgress Introduces Wine to Pair with Jimmy John’s Newest Sandy, The Frenchie appeared first on The Denver Egotist. […]

  • Banksy Sets Up Art Display at Venice Biennale and Gets Kicked Out
    by The Denver Egotist on May 24, 2019 at 2:36 pm

    Famously anonymous British artist Banksy — who has never been invited to be the part of the Venice Biennale — invited himself to showcase his work yet again this year and was promptly booted from the piazza because he didn’t have a permit. Big cruise ships docking on the fragile The post Banksy Sets Up Art Display at Venice Biennale and Gets Kicked Out appeared first on The Denver Egotist. […]

  • Droga5's implied price tag? $475M
    by Bradley Johnson on May 24, 2019 at 2:27 pm

    When Accenture Interactive announced its deal to buy creative powerhouse Droga5 last month, the price tag remained a question mark. We now have a likely answer: about $475 million. That valuation can be inferred from the May 23 filing for an initial public offering by Endeavor Group Holdings, whose talent agency, William Morris Endeavor, bought a 49 percent stake in Droga5 in 2013. The IPO filing revealed: “On March 29, 2019, our subsidiary, WME Dragon Holdings, LLC, entered into a definitive agreement to sell its 49% interest in Droga5 to an affiliate of Accenture LLP for consideration of $233.0 million, subject to customary adjustments.” That implies a valuation for David Droga’s ad agency of $475.5 million, subject to, well, customary adjustments. That in turn suggests a payout of about $242.5 million for the agency’s 51 percent owner, which is identified in the Endeavor filing as “David5, LLC.” Accenture Interactive did not disclose financial terms in announcing the deal April 3. But a spokesman confirmed at the time it was the largest agency acquisition made by Accenture when measured by price, revenue and headcount. Endeavor’s filing includes detailed financial statements for Droga5. The agency’s “revenues, net of reimbursable costs” fell to $169.8 million in 2018 from $195.6 million in 2017. Net income dropped to $29.9 million in 2018 from $53 million in 2017. The financial statements show that one undisclosed client last year accounted for 21 percent of Droga5’s revenue. In its submission late last year for Agency A-List 2019, Droga5 reported its top three clients, "in no particular order," as Google, Chase and Sprint. Droga5 also told Ad Age that last year was its first-ever year of revenue decline. (Ad Age named Droga5 as the Agency A-List's Agency Innovator of the Year.) Endeavor said it completed the sale of its Droga5 stake on April 30. While the agreed upon price for its stake was "approximately $233 million, subject to customary adjustments such as working capital adjustments," Endeavor at closing received $206.8 million, “which amount is subject to customary (but upward only) post-closing adjustments, including for the release of escrows.” Accenture Interactive announced the deal's closing on May 1. In that announcement, Accenture Interactive said: "Financial terms of the transaction were not disclosed." Efforts to reach an Accenture Interactive representative for comment before publication today were not successful. A Droga5 spokeswoman declined to comment.   Droga5, which added more than 500 employees to Accenture Interactive, is a high-profile acquisition for the consultancy but will be a comparatively small part of Accenture’s portfolio.  Accenture Interactive reported 2018 worldwide revenue of $8.5 billion, according to Ad Age Datacenter. New York-based Accenture Interactive is a fast-growing branch of global consulting giant Accenture. Dublin-based Accenture reported worldwide net revenue of $39.6 billion in the fiscal year ended August 2018, when it employed 459,000 people. Droga5 will keep its agency name at Accenture Interactive, and the management team will remain intact, with Droga continuing as creative chairman. Endeavor’s 378-page IPO filing, of course, also has much to say about the uber talent agency and its various endeavors, which include ownership of IMG Worldwide Holdings (media, sports, modeling), Ultimate Fighting Championship (mixed martial arts) and Miss Universe. The company’s revenue last year jumped 19.6 percent to $3.6 billion. Endeavor reported a net loss each year from 2014 through 2017, but it moved into the black in 2018 with net income of $231.3 million. Contributing: Ann-Christine Diaz […]

  • AT&T's mashup cinema campaign gets more extreme
    by Alexandra Jardine on May 24, 2019 at 2:24 pm

    AT&T has turned the dial up on its genre-mixing cinema campaign promoting its “More for Your Thing” platform: It spliced together a Spaghetti Western and a whimsical children’s animation. The 90-second ad from BBDO, directed by Furlined’s Dougal Wilson, is perhaps the most the extreme mashup of the series to date. The campaign, which aims to cement AT&T’s status as an entertainment player, debuted last summer with cinematic spots that unexpectedly morphed from one genre to another—a rom-com became a horror film while an actioner switched to a musical. It went on to feature a feel-good sports film that transformed into a sci-fi thriller. The new ad will begin airing on May 24, ahead of big summer movies like “Aladdin." It starts off in a classic Western scenario, as a a gang of grizzled bandits blow up a steam train running through Arizona’s Monument Valley. But after the train derails and the smoke clears, we switch to the animated footage, featuring cute railroad cars signing a jaunty melody about how they “gotta get back on the track” as the bandits look on in astonishment, bewildered by their own physical transformation into cartoon figures.   For the latest spot, BBDO hired British director Dougal Wilson, known for his Christmas ads for John Lewis (including "The Long Wait" and "Monty the Penguin”) and more recently, Apple spots, like “Barbers” and "Unlock."  “We wanted someone who could deliver genuine warmth and surprise—the kind you get from the best kids’ films,” says Matt MacDonald, Group Executive Creative Director, BBDO New York.   Wilson says the storyline appealed to him as a fan of both Westerns and animation. “I grew up watching a lot of John Ford films and Sergio Leone movies, like ‘Once Upon a Time in the West,’” he says. On his turn in the AT&T series, Wilson says he wanted to add an element of the self-referential. This is the first time in the campaign that the characters appear cognizant of the changeover. “I wanted to get that feeling into it of the characters being surprised and bewildered when it switched into a comedic genre.” Western scenes were shot in the northern Nevada Northern Railway, a railroad museum. A heavy blizzard just before filming began threatened the production. Wilson, who’s used to having to create fake snow for his Christmas ad shoots, says it’s the first job he’s worked on where snow actually had to be painted out (by VFX house Method). The butte peaks from Monument Valley were also added in later (in case you were wondering, there’s no railroad in Monument Valley). On the animation portion, Wilson worked with Paul Harrod, production designer on Wes Anderson’s Oscar-nominated film “Isle of Dogs” and Harrod’s Portland-based animation company, House Special. Previously known as Laika/House, its work includes movies like “Missing Link” and “ParaNorman.” As well as classics like “Thomas the Tank Engine” and “The Little Engine That Could,” Wilson was inspired by the films of stop-motion pioneer Rankin Bass and aimed for a  “charming, naïve” quality to the train characters. The voice cast includes “Futurama” actor Jon Di Maggio, who played Bender in the series.  The music was another crucial detail. Wilson himself wrote the spot’s opening tune as well as the song the engines sing as they’re climbing back on the track. “I just put it together on GarageBand at my mother’s house over Christmas,” he says.   &nbs […]

  • Uber launches submarine rides to Great Barrier Reef
    on May 24, 2019 at 2:09 pm

    The ScUber experience will be available from May 27 to June 18, initially from Heron Island off the coast of Gladstone in the Southern Great Barrier Reef region, and then from the coast of Port Douglas in Cairns, from June 9 until June 18. For A$3,000 ($2,068), the experience includes being picked up from, and dropped off at, your location via the Uber app, then a helicopter ride to the launch point (either Heron Island or Port Douglas), a one-hour ride in the ScUber submarine, and a half-day of snorkeling and touring the Great Barrier Reef. The submarine service is designed to support the protection of the coral reef system through Uber’s new partnership with the organization Citizens of the Great Barrier Reef. Uber is no stranger to nontraditional marketing stunts, having previously ventured into ice cream delivery and a service called UberKittens, which allowed customers to request a playdate with kittens to support the Pennsylvania Society for the Prevention of Cruelty to Animals. The company is also working to develop a flying taxi via a partnership with Aurora Flight Sciences. The submarine offering comes after Uber’s initial public offering flop on May 11; shares plunged immediately after trading opened and fell as much as 8.8% from its IPO price of $45 per share by the end of its first day. The stock price is down about 10% from the IPO figure amid flareups in U.S.-China trade negotiations and the recent dismal performance of rival Lyft Inc.—Bloomberg News […]

  • How Brands Can Leverage Image Recognition Technology to Learn About Consumers
    by Audrey Wu, Liz Snower on May 24, 2019 at 2:00 pm

    Ever wonder how your iPhone recognizes your face and even attempts to recognize people in your photos? Much like how a human brain processes images, a computer is trained to process images like a human would. Image recognition, a subset of computer vision, was born out of a summer research project in 1966. The original... […]

  • It's time to clear up a big Facebook lookalike audience misunderstanding
    by Michael Lisovetsky on May 24, 2019 at 2:00 pm

    Many people don’t fundamentally understand how Facebook lookalike audiences work and are, unfortunately, backing themselves into a corner at a time when it’s imperative to have at least a theoretical knowledge of what’s going on behind the scenes. As the co-founder of a paid-acquisition-focused digital agency, I’ve been running ads since 2013 and have overseen millions spent on this platform for both large and small brands. Most people who run ads, even “Facebook marketers,” don’t truly understand how ads work -- they only know that they do work. To be fair, the logic makes sense: As long as your ads are yielding results, knowing how the sausage is made may seem unimportant. However, if you’re lacking knowledge about how the Facebook ad platform functions, you’re essentially just going to be pulling levers and pushing buttons in the hopes of success. Facebook’s ad platform is a machine learning model -- a functional machine learning model, not just an alluring buzzword. Facebook built its advertising platform to be incredibly user-friendly, so your average advertiser doesn’t need to dive into any code to run a successful campaign. Think of Facebook’s machine learning as a big computer that you feed various data points. In theory, the more that's introduced about a person (i.e., someone who bought something from your store), the better Facebook will be able to target more people like them. It’s important to note that all of the data Facebook collects is anonymized, a key issue in response to Facebook’s ongoing data privacy battle with regulators and the media. Facebook takes X number of data points, such as name, age, birthday, pages liked, hometown, current town and other useful demographic data about an individual and tries to find some sort of pattern with the millions (billions, trillions?) of data points in the background that the marketer hasn’t explicitly entered (e.g., maybe a correlation between people who live in a specific hometown and their higher affinity for purchasing dog-related products). Here’s the magic of Facebook many people don’t realize: Thousands of websites are using a powerful, yet small string of code called the Facebook pixel, which tracks everything users do on your site and compiles it along with anonymized behavioral and demographic data from each individual user, provided they are logged into their Facebook account. With over 2.38 billion Facebook users as of earlier this year, chances are most people on the internet are logged on. This pixel also tracks user-generated events, such as sites visited, products added to cart, checkouts initiated and purchases made. So much as submitting a lead form on a website with a pixel gets thrown into the mix. Since Facebook’s pixel is on a great chunk of revenue-generating sites, we get a bunch of extremely valuable connections between data points that help alchemize demographic and personality-related information into revenue. For example, if you go and buy a donut from a donut website, Facebook will recognize that someone with your data profile has a purchase value associated with donuts (or sweets, food, etc.). There are hundreds of billions of data points and connections Facebook works with, and machine learning makes it feasible at a scale that’s never been possible before. This helps make Facebook one of the most powerful advertising tools ever. Facebook is able to break out all the data it gathers across its web of pixel-integrated sites, while also quantifying and qualifying any sort of correlation and purchase value. The more input, the better your output will be. Providing the model more and higher-quality data will churn out a better result (more sales). Supercharging Facebook’s Machine Learning With Lookalike Audiences Now, lookalike audiences are basically giving Facebook’s machine learning a huge push in the right direction. A lookalike removes many questions, ultimately saving you time and ad spend. Facebook’s ad platform wasn’t always as sophisticated as it is now. Back in the day, making a Facebook campaign required telling Facebook things like “our ideal customer likes TechCrunch and startups, lives in San Francisco, etc.” Facebook would then do its best job to target a wide range, albeit more specific than no demographic information, of people. Companies were still able to make sales but would end up wasting a lot of ad spend to target masses of people to hopefully find their paying customers. Today, you have a machine that takes all the explicit data points you give it, locks them in and does most of the work of finding implicit connections with behavior that would result in sales for you. Now there are thousands -- if not millions -- of data points that work in your favor to find potential customers who will convert. The best way to use lookalike audiences is to give Facebook information about people who will actually buy -- or, better yet, have bought -- something from your store. Many successful marketing campaigns are built on email lists containing individuals who have taken key actions already, such as adding an item to their cart or purchasing an item. Final Thoughts The better your list, the better your advertising results. An email list of 10,000 people with a vague interest in your products is worth bupkis compared to an email list of 1,000 people who have already bought something from you. Alternatively, if you’re starting a brand-new site from scratch without an email list, you’ll have to embed the pixel and wait for it to collect data from the people going to your site. This is where prospection, or discovery, campaigns come in handy. By targeting broader ranges of people you think will respond positively on your site, you’ll help feed the hungry pixel much-needed data that will later help you build lookalike audiences. Generally, the colder you go with your targeting, the more expensive it will be. However, a successful prospection campaign can help you reach the goal of turning the pixel into a high-performing machine with a rapid feedback loop that gets better and better over time. […]

  • The NHL Is Bringing Stanley Cup Live Back to Facebook Live for the Final
    by David Cohen on May 24, 2019 at 1:55 pm

    The St. Louis Blues and Boston Bruins will face off in the Stanley Cup Final starting Monday night, and the National Hockey League is bringing its Stanley Cup Live show back to Facebook Live, as well as simulcasting it on Twitter. The 10-minute show will livestream 90 minutes before each game in the Stanley Cup... […]

  • Apple’s Attribution Fix For Safari Explained
    by Allison Schiff on May 24, 2019 at 1:40 pm

    When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking... Continue reading » The post Apple’s Attribution Fix For Safari Explained appeared first on AdExchanger. […]

  • Google Moves to Tackle Amazon Advertising Threat - Market Realist
    on May 24, 2019 at 12:07 pm

    Google Moves to Tackle Amazon Advertising Threat  Market RealistGoogle (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ... […]

  • Online Advertising Platform market Product Analysis, Global Opportunity Analysis and Industry Forecast 2025 - Market Research Updates
    on May 24, 2019 at 12:03 pm

    Online Advertising Platform market Product Analysis, Global Opportunity Analysis and Industry Forecast 2025  Market Research UpdatesThe Online Advertising Platform Market Outlooks 2019. The report has been prepared based on the synthesis, analysis, and interpretation of information about ... […]

  • Digital Billboard Advertising -Global Market 2019 Analysis And Forecast 2024 - Global Industry Journal
    on May 24, 2019 at 11:38 am

    Digital Billboard Advertising -Global Market 2019 Analysis And Forecast 2024  Global Industry JournalFactual analysis of Global Digital Billboard Advertising Market emphasizing technological advancements, development prospectus, and uncertainties. […]

 

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