Digital Advertising

UZE Mobility Launches in the US; Ushers in Unprecedented Precision for Advertisers Targeting Customers On-the-Go  PR Web

Global food and beverage mammoth Mondel?z is rolling out a new content production model, consolidating such services with Publicis Groupe and S4 Capital's MediaMonks. Mondel?z's new content production model is designed to be more agile by connecting creative, data and media capabilities to more quickly drive a volume of personalized content across platforms and customer...

Groups roll out advertisement encouraging mask-wearing as case counts continue to rise  The Hutchinson News

Want to spend less time on your computer during the pandemic and beyond? Here are five productivity tools I use every day along with some tips on how to get the most out of them. Test Expander Do you find yourself writing the same sentences over and over again? For example, closing an email with...

Just one third of Americans say they will ‘definitely’ get vaccinated, according to a survey by COVID Collaborative.

Since the presidential election, the major cable news networks have seen their robust audiences begin to decline, as is the case every four years. However, one news network is bucking that trend in 2020: a smaller channel named Newsmax. What is Newsmax? It is a right-leaning news network that has benefited greatly from a segment...

The Twitter Support team issued some clarifications regarding the social network's recently introduced Fleets disappearing tweets feature in a series of tweets Sunday. Responding to concerns that Fleets were still viewable following their 24-hour expiration period, Twitter Support said the social network's backend system has a queue that deletes Fleets media after 24 hours, and...

Given the world we live in, storytelling must be at the forefront.

Code Ninjas providing kids a path in Westminster to video game enlightenment  Baltimore Sun

9 Hacks to Become Better at Technical Essay Writing | Branded Voices | Advertise  nativenewsonline.net

VIDEO: Next on Stage Finalist Joshua Keen Choreographs Advertisement for NYC Ice Cream Shop A La Mode  Broadway World

Best Dog Day Ever has quickly turned into an experiential tentpole for The Dodo. The animal brand debuted the franchise as a one-day pop-up with activities and photo ops for dogs in New York City in 2018, followed by a monthlong, Halloween-themed experience in 2019 that drew around 10,000 pet owners to Williamsburg. The Group...

Efforts to promote #BlackOwnedFriday Nov. 27 by Google, U.S. Black Chambers and creative agency BBH New York received a huge boost from Grammy Award-winning artist Wyclef Jean. BlackOwnedFriday kicked off as a social-first campaign in mid-October with the goal of telling the stories of Black-owned businesses, providing information on available resources from Google and U.S....

As the pandemic forces the digital world to grow quickly, advertisers, both regulated and unregulated, are dealing with privacy restrictions that make it harder to acquire and use the data needed to engage consumers. Here are three key strategies for reaching customers in this quickly changing environment.

JCDecaux wins Manchester City Council digital OOH advertising contract  GlobeNewswire

The New York Times is on a roll: It has seven million subscribers, a digital presence that's more profitable than its newsprint and unyielding soft power in the media industry. Simply put, the Grey Lady is thriving and it hasn't been shy about poaching top talent from the most prestigious digital media companies. Just look...

CCSD Says Company Soliciting Advertising For Area High Schools Is NOT Affiliated With The District  1380 KCIM

The latest moves advertisers are making to get attention during the most unusual season in the league's history.

Google’s new digital advertising tool is under the regulatory microscope after a complaint from online businesses  MarketWatch

Social Advertising Software Market 2020 Emerging Trends, Demand, Growth Opportunities, Size and Forecast To 2025  The Market Feed

Amazon: Taking Market Share In Digital Advertising  Seeking Alpha

Association devoted to marketing science and research will become division of the ARF NEW YORK — The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, research firms, and media, has announced plans to integrate the Marketing Science Institute, a non-profit member organization at the forefront of marketing science and The post The Advertising Research Foundation To Integrate the Marketing Science Institute appeared first on Ad Tech Daily.

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, today announced the appointment of tech industry veteran Matt Barash in a newly established role as SVP, Global Publishing & Platform Partnerships. Barash brings more than 20 years of media and technology experience and a passion for addressable innovation The post Zeotap Hires MarTech Veteran Matt Barash to lead Global Publishing and Platform Partnerships appeared first on Ad Tech Daily.

During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing resources, but making some tweaks or better illustrating relevance became an essential part of navigating so much change. The Martin Agency, for example, used its tension mapping approach a little...

2 Rules of Effective Advertising  Business 2 Community