Digital Advertising

Video advertising 2021-2024  The Media Online

LED Billboard Advertising Market by Manufacturers, Regions, Type and Application, Forecast To 2026 – Sony, LG Electronics, Toshiba, Panasonic, Daktronics  The Courier

Search Advertising Software Market Precise Outlook 2021- WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital Marketing  The Courier

Global Cross-Platform and Mobile Advertising Market Analysis of Key Players, End User, Demand and Consumption By 2026  The Courier

Here’s something for an investor to bring up on Facebook’s next earnings call on Wednesday: Apple’s upcoming IDFA changes could have a significant impact on Facebook’s revenue – as much as 7% of total revenue in Q2. That’s according to Eric Seufert, a mobile consultant and investor and editor of Mobile Dev Memo. Doing a little back-of-the-napkin... Continue reading » The post Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes appeared first on AdExchanger.

eMarketer Podcast: YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021  eMarketer

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Rifilato will be published in full on AdExchanger.com on Monday. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and... Continue reading » The post Samsung Ads' Cathy Oh: 2021 Is All About Measurement And Attribution In Streaming appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe... Continue reading » The post New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News appeared first on AdExchanger.

In-app Advertising Market Report | Size, Growth, Demand, Scope, Opportunities and Forecast 2020-2027  NeighborWebSJ

Video Advertising Software Market 2021 Revolutionary Trends in Industry Statistics by Key Players – Reviewindependent  Reviewindependent

Global Programmatic Marketing and Advertising Market Expected To Reach Highest CAGR By 2026: Marin Software, MediaMath, Wordstream, Choozle, Flashtalking etc.  Reviewindependent

Global Television Advertising Market Statistics, CAGR, Outlook, and Covid-19 Impact 2020-2026 – NeighborWebSJ  NeighborWebSJ

Spends on mobile advertising to witness a surge: Report  Exchange4Media

Out of Home Advertising Market Demand, Growth, Opportunities and Analysis By Players – Daktronics, oOh!media Limited, Lamar Advertising Company, OUTFRONT Medias, JCDecaux, Focus Media, Ströer, Intersection, Clear Channel Outdoor Holdings, Inc  Reviewindependent

PlayStation Leads TV Advertisement Impressions at Start of 2021  GameRant

Move and win roundup: Week of January 25, 2021 | Advertising  Campaign Asia

Curiosity and Partnerships Are Key to Advertising on eBay  EcommerceBytes

LinkedIn sued for misreporting advertising metrics for over two years  Which-50

Programmatic Advertising Spending Market Report | Size, Growth, Demand, Scope, Opportunities and Forecast 2020-2027 – NeighborWebSJ  NeighborWebSJ

Contextual Advertising Market Report by Manufacturers, Regions, Type and Application Forecast 2020 – 2027 – Reviewindependent  Reviewindependent

A look at some of the happenings over the next five days of interest to marketers, agencies and media players.

Inflight Advertising Market Report | Size, Growth, Demand, Scope, Opportunities and Forecast 2020-2027 – NeighborWebSJ  NeighborWebSJ

Big Super Bowl advertisers bow out amid struggle with tone  New York Post

CEOs steer clear of Fox News' Maria Bartiromo, sources say - Business Insider  Business Insider

Mumbai civic body rejects BEST’s proposal to install 30,000 advertising kiosks on electric poles  Hindustan Times