Digital Advertising

White Bullet appoints Stuart Dickinson as Director of Advertising  MarTech Series

Adverty Partners with Livewire to APAC In-Game Advertising Growth  ExchangeWire

YouTube began to put a bow on 2021 by sharing its top 10 lists of top ads, trending videos, top creators, top YouTube Shorts creators, top music videos and breakout creators for the year. The top 10 ads in the U.S. this year were: Amazon: Alexa's Body T-Mobile: #TheGOATin5G HBO Max: Justice League (Official Trailer)...

Rapid TV News - Astro taps Synamedia for South-East Asia’s first TV addressable advertising  Rapid TV News

#AWNYC 2021: reviewing Advertising Week NYC's hybrid form  The Drum

STV Group Sees 2021 Advertising Revenue Rise on Stronger 4Q  MarketWatch

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Mike Brooks, SVP of revenue at WeatherBug. Recent analysis from PubMatic highlights two trends that we at WeatherBug have been experiencing firsthand. One, iOS CPMs have dropped over the last two quarters and, two,... Continue reading » The post How Ad Tech Can Address The iOS Monetization Challenge appeared first on AdExchanger.

On The Campaign Trail with John Nery: The advertising landscape of the 2022 elections  Rappler

Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority (CMA), the UK’s competition watchdog, has called on Meta to offload Giphy, the GIF search engine and content animation service it acquired in May 2020, citing multiple anti-competition concerns in a press release. The CMA... Continue reading » The post Must Facebook GIF Up On Giphy; The Data Behind Black Friday Deals appeared first on AdExchanger.

Campaign asks: What business practices should we investigate in 2022? | Advertising  Campaign Asia-Pacific

Google to ban political advertising ahead of Philippine election  Reuters

Will 5G be the catalyst for digital advertising?  Exchange4Media

The high-profile departures from social media companies keep coming, as David Marcus will leave Meta. Marcus had been head of Facebook Financial, the group that was created in August 2020 to oversee all of the company's ventures into payments and commerce, and he was also head of digital cryptocurrency wallet initiative Novi. He will be...

TCPA: Is Fax an Unsolicited Advertisement: BPP v CaremarkPCS Health  The National Law Review

Orji Kalu advertising visit to Kanu for political gains – Family  The Punch

The move formalizes a structure that had been taking shape over the past year.

Amazon Advertising Expert Shares Insights on the Value of Using Amazon Attribution to Execute Cross-Channel Advertising Strategies  Influencive

Evolving shopping habits and logistical challenges have created a new opportunity for brands: a season of spending after the holidays have passed. 

The post Product Marketing Manager appeared first on The Denver Egotist.

TV Advertising Leaders on Collaboration in the Industry  Variety

Latest top-100 rankings for creativity, effectiveness, media excellence in advertising revealed  Arab News

Kubient Acqui-Hires Team from Leading Digital Media Agency MediaCrossing Inc. to Bolster Managed Solutions Division  PRNewswire

Making financial decisions is an essential part of learning how to become an adult. Unfortunately, so is making mistakes. But when it comes to marginalized communities, the risk of mistakes increases due to the lack of available resources and information. In an effort to bridge that gap and help students learn the foundations of financial...

2020 undoubtedly had an impact on you in some shape or form. Perhaps you had career momentum and were continuing to build on you; perhaps you were already a rockstar employee, teammate, respected leader, parent, son, neighbor or a passionate marketer grinding towards what could be next. Regardless of your life stage, you were a...

MLW advertising a current ROH champion for its first show of 2022  ProWrestling.net