Digital Advertising

by The Denver Egotist on April 7, 2020 at 4:16 pm

By Adam Vicarel *Prior to starting this article, I want to express my sincere condolences to those who are deeply affected by this disease. Whether that’s work related, the loss of loved ones or otherwise. This is a terrible situation, and this article is not intended to undermine the severity The post Losing $30k in 30 hours – Responding to COVID-19 As a Creative Entrepreneur: By Adam Vicarel appeared first on The Denver Egotist.

by The Denver Egotist on April 7, 2020 at 4:15 pm

Epic editing and sound design.  The post Concatenation appeared first on The Denver Egotist.

by The Denver Egotist on April 7, 2020 at 4:14 pm

A powerful way to redefine beauty.  The post Dove Canada Honors the Front-Line Heroes in the War on COVID-19 appeared first on The Denver Egotist.

by Ryan Joe on April 7, 2020 at 4:01 pm

Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he... Continue reading » The post Social Distancing With Friends: Ramsey McGrory appeared first on AdExchanger.

by Will Platt-Higgins on April 7, 2020 at 3:45 pm

This new reality has come on quickly. Depending on the country we call home, we are weeks or maybe months into this new normal. I speak to colleagues in Hong Kong and Singapore who have been working remotely for more than eight weeks. On Mothering Sunday in the U.K., the prime minister's message was: "Don't...

by Allison Schiff on April 7, 2020 at 3:30 pm

Venture capital is venturing carefully during the coronavirus crisis. But raising money is possible, economic uncertainty aside, for companies with differentiated technology and a healthy customer base, especially if they’re focused on digital transformation. On Tuesday, Glassbox, an Israeli startup with offices in London and New York that offers customer experience analytics for sites and... Continue reading » The post Here’s How One Startup Was Able To Raise $40 Million Despite Coronavirus Fears appeared first on AdExchanger.

on April 7, 2020 at 3:30 pm

the Bradford Group Merges with the Dalton Agency to Create Nashville's 4th largest PR and Advertising Agency  Business Wire

by Lisa Lacy on April 7, 2020 at 3:27 pm

The unofficial motto of the U.S. Postal Service (USPS) reads, "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds." It may be time to add the coronavirus to the list. That's because the pandemic has resulted in a significant increase in traffic to...

on April 7, 2020 at 3:20 pm

These 2 Digital Advertising Giants Will Hold Up Well Amid Coronavirus  Motley Fool

by Chris Ariens on April 7, 2020 at 3:15 pm

You need look no further than your TV, laptop or smartphone to see how the coronavirus pandemic has affected the way TV news is produced. Hundreds of local stations and more than a dozen broadcast and cable channels have had to change up how, where and when they produce their content. For an industry that...

on April 7, 2020 at 3:14 pm

Advertising Standards Authority of Singapore issues misinformation warning | Advertising  Campaign Asia

by David Cohen on April 7, 2020 at 3:05 pm

WhatsApp is limiting the ability to forward messages in an effort to cut off the spread of misinformation about the coronavirus pandemic. Once a message has previously been forwarded five times, it can only be forwarded to one chat at a time, effective Tuesday. The Facebook-owned messaging application set a limit in January 2019, saying...

by David Cohen on April 7, 2020 at 3:00 pm

Pinterest released several new shopping features Tuesday aimed at enabling retailers of all sizes--particularly small businesses--get their products in front of potential customers who are shopping from home due to the coronavirus pandemic. Searches for "helping small business" are up three times compared with two weeks ago, and Pinterest said the number of shoppable Product...

on April 7, 2020 at 2:50 pm

Newspapers groan as advertisers flee, despite record readership  Missoula Current

on April 7, 2020 at 2:46 pm

The Global In-Game Advertising Market is expected to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period  Yahoo Finance

on April 7, 2020 at 2:01 pm

A postponed NFL season would pose a threat to national TV ad spending  Business Insider Nordic

on April 7, 2020 at 2:00 pm

Marketing ventriloquism: Lessons marketers can learn from political advertising  AdAge.com

by Ronan Shields on April 7, 2020 at 1:43 pm

Under pressure to comply with privacy regulations and prove their programmatic ad buys are delivering value, marketers are looking to source ad inventory more directly--even as Google's rollout of Open Bidding threatens to frustrate that. Additionally, media spend via supply sources that use ads.txt-an IAB-led transparency initiative-increased by 45% year-over-year in Q4 2019, while spending...

on April 7, 2020 at 1:17 pm

Moment Finally Arrived? :Lamar Advertising Company (REIT), (NASDAQ: LAMR)  News Align

by Alison Weissbrot on April 7, 2020 at 1:07 pm

Brands are avoiding “coronavirus”-related keywords like they’re the actual coronavirus. And in times like these, it’s up to the buy side to start an open conversation about brand safety tolerance, said GroupM executive Oscar Garza. “It’s understandable some brands don’t want to be associated with tragedy, but at the same time, news is news,” he... Continue reading » The post Social Distancing With Friends: GroupM’s Oscar Garza appeared first on AdExchanger.

by Doug Zanger on April 7, 2020 at 1:05 pm

During the coronavirus pandemic, agency creatives have continued to find ways to make silver linings in an otherwise exhausting time. There are daily workouts out of an agency in Denver. And a social distancing project from an L.A. shop that edited iconic album covers allowed the industry to pause and appreciate well-meaning efforts. Now, a...

by Jason Lynch on April 7, 2020 at 12:42 pm

During its upfront presentation in May 2009, ABC was so confident in the quality of its new sitcom, Modern Family, that it screened the entire pilot episode for buyers at the event--a show of faith that hasn't been repeated since by any network at an upfront. When the show premiered four months later, millions of...

on April 7, 2020 at 12:07 pm

Time for more advertisers to buy into the podcast boom?  IBC365

by David Cohen on April 7, 2020 at 12:00 pm

Luxury automaker Infiniti teamed up with global digital experience design agency Critical Mass on a social campaign looking at how the coronavirus pandemic and resulting social distancing guidelines have taken vehicles out of the commuting equation over the past few weeks as people work from home. The Work From Home Commutes campaign kicks off with...

on April 7, 2020 at 11:33 am

Facebook in the age of COVID-19: Users are online, but will advertisers pay to get to them?  MarketWatch