September 13, 2018

Digital Advertising

  • Gary Garner, longtime retail advertising director for Telegram, dies - Temple Daily Telegram
    on September 15, 2019 at 2:32 am

    Gary Garner, longtime retail advertising director for Telegram, dies  Temple Daily TelegramGary Garner, the Temple Daily Telegram's longtime retail advertising director, died Friday at age 70.

  • Cy-Hawk game broadcast will include Biden advertisement - Iowa State Daily
    on September 14, 2019 at 7:17 pm

    Cy-Hawk game broadcast will include Biden advertisement  Iowa State DailyIowans have seen political commercials during big football games in past years, and Saturday's Cy-Hawk game will feature more of the same.

  • Global Programmatic Advertising Platform Market Size, Share, Trends & Growth Forecast to 2025 - Rapid News Network
    on September 14, 2019 at 7:04 pm

    Global Programmatic Advertising Platform Market Size, Share, Trends & Growth Forecast to 2025  Rapid News NetworkThe Programmatic Advertising Platform market study formulated by Dataintelo, presents a detailed analysis of the influential trends prevailing in this business ...

  • Latest Innovative Report on Direct-to-Consumer Pharmaceutical Advertising Market 2019-2026 and Top Players involved in the market Like HARVARD POLITICAL REVIEW , MDedge ,FDA - Market Expert
    on September 14, 2019 at 7:04 pm

    Latest Innovative Report on Direct-to-Consumer Pharmaceutical Advertising Market 2019-2026 and Top Players involved in the market Like HARVARD POLITICAL REVIEW , MDedge ,FDA  Market ExpertThe Research Insights has announced an analytical data titled as Direct-to-Consumer Pharmaceutical Advertising market. Demanding trends have been ...

  • Facebook removes altered Conservative advertisement - BBC News
    on September 14, 2019 at 3:40 pm

    Facebook removes altered Conservative advertisement  BBC NewsFacebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...

  • Tell us: Which federal party leader has the best advertisement? - Yahoo Sports
    on September 14, 2019 at 2:52 pm

    Tell us: Which federal party leader has the best advertisement?  Yahoo SportsWith one federal election campaign debate under our belts, Canadians will spend the next five weeks evaluating with party, and leader, is the best choice for ...

  • Sajid Javid reported to advertising watchdog over no-deal Brexit cheap cigarettes tweet - Mirror Online
    on September 14, 2019 at 10:43 am

    Sajid Javid reported to advertising watchdog over no-deal Brexit cheap cigarettes tweet  Mirror OnlineEXCLUSIVE: Labour's Deputy Leader Tom Watson, has reported the message to the Advertising Standards Authority.

  • Nascar shifts gears on gun advertisements - Abccolumbia.com
    on September 14, 2019 at 9:08 am

    Nascar shifts gears on gun advertisements  Abccolumbia.comNascar is shifting its gears on what it deems as acceptable advertising. This summer the racing organization reportedly rejected ads from several gun companies ...

  • Toy Show is worth €250k in advertising revenue for RTE - Independent.ie
    on September 14, 2019 at 8:11 am

    Toy Show is worth €250k in advertising revenue for RTE  Independent.ieRTE's Late Late Toy Show is worth at least €258000 in advertising revenue to the cash-strapped station.

  • Lamar Advertising (NASDAQ:LAMR) Rating Increased to Hold at BidaskClub - TechNewsObserver
    on September 14, 2019 at 4:08 am

    Lamar Advertising (NASDAQ:LAMR) Rating Increased to Hold at BidaskClub  TechNewsObserverBidaskClub upgraded shares of Lamar Advertising (NASDAQ:LAMR) from a sell rating to a hold rating in a report published on Friday, August 30th, BidAskClub ...

  • Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026 - OnYourDesks
    on September 14, 2019 at 2:44 am

    Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026  OnYourDesksHome · 2019 · September · 14; Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026.

  • Twitter Apologizes for Stencil-and-Chalk Campaign in the Streets of San Francisco
    by David Cohen on September 14, 2019 at 12:40 am

    Twitter took its latest campaign to the streets of its headquarters city of San Francisco--and we do mean to the streets, as spray paint-like chalk and stencils were used--but while some users were amused, the Department of Public Works was not. Chief marketing officer Leslie Berland shared some of the stenciled messages in a tweet,...

  • Liberals Have Spent Over $11,000 In Twitter Campaign Advertising - HuffPost Canada
    on September 14, 2019 at 12:40 am

    Liberals Have Spent Over $11,000 In Twitter Campaign Advertising  HuffPost CanadaOTTAWA — An Liberal ad campaign worth over $11,000 is the first purchase recorded in Twitter's new transparency centre for Canadian political ads.

  • Why Google Shouldn’t Worry About Antitrust Scrutiny – And Why It Should
    by Allison Schiff on September 13, 2019 at 9:16 pm

    Usually, you’ve got to pay lawyers for legal advice. But between sessions at Fordham University’s annual conference on international antitrust law and policy in New York City on Friday, there was lots of informal chatter about Google’s growing list of antitrust inquiries. The takeaway: This isn’t Google’s first antitrust rodeo, but it might be different... Continue reading » The post Why Google Shouldn’t Worry About Antitrust Scrutiny – And Why It Should appeared first on AdExchanger.

  • McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.
    by Doug Zanger on September 13, 2019 at 8:19 pm

    On Friday, McDonald's announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant's sole creative marketing partner after beating out Publicis for the business about three years ago. "We are confident the talented team at Wieden + Kennedy...

  • Advantages of Digital Advertising - Boston Sports Extra
    on September 13, 2019 at 8:17 pm

    Advantages of Digital Advertising  Boston Sports ExtraIf you are a business owner or a marketing guy for any business or services, then you have two choices for market your business or *service*. One is traditionally a ...

  • LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects
    by David Cohen on September 13, 2019 at 8:05 pm

    LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network's search bar can now filter their results by service providers, saying as an example that members looking for help with their...

  • BURNING MAN ART TOUR 2019
    by The Denver Egotist on September 13, 2019 at 7:54 pm

    If you were one of the unlucky ones to miss Burning Man this year, check out this cool tour of the art assembled in Blackrock. The post BURNING MAN ART TOUR 2019 appeared first on The Denver Egotist.

  • Amazon's top agency liaison departs for Instacart
    by Garett Sloane on September 13, 2019 at 7:22 pm

    Seth Dallaire, one of Amazon’s most prominent ad executives, is leaving the company for a new chief revenue role at e-commerce startup Instacart. On Friday, Instacart announced the appointment of Dallaire, setting the stage for his departure from Amazon, where he had been instrumental in establishing the company’s growing ad business. As head of global advertising sales at Amazon, Dallaire was often the main point of contact with the agency world. “It’s definitely a loss for them, the way the loss of a strong leader is for any company,” says Will Margaritis, senior VP of e-commerce at Sellwin Consulting, an Amazon-focused agency within Dentsu-Aegis Network. “But Amazon is a machine. It’s nothing if not full of strong leaders, and capable of pulling in strong leaders from other companies. I think his team, personally, will greatly miss him, and those of us that dealt with him are going to be bummed.” Instacart is an emerging player in online shopping, working with retailers to provide online ordering and delivery services. “Dallaire will oversee Instacart’s growing brand marketing partnerships business,” Instacart stated in its announcement on Friday. Amazon and Instacart were not immediately available for comment. Over the past two years, Amazon has made a big investment in agency relations, developing the technology needed to automate ad campaigns, similar to Google and Facebook’s platforms. Last year, Amazon overtook Microsoft and Verizon to become the No. 3 ad business in the U.S. Amazon’s U.S. ad revenue is expected to top $11 billion in 2019. Dallaire has worked with marketers to help them build ad practices that integrate with Amazon’s e-commerce site and ad network, which delivers ads to websites throughout the internet. Top ad agencies like Dentsu-Aegis Network and Omnicom have built new units and teams to specifically handle Amazon marketing for clients. Dallaire joined Amazon in 2012. He will start at Instacart in November, serving as its first chief revenue officer. His exit follows the departure last year of Amazon's U.S. sales head, Jeremi Gorman, who departed to become Snapchat’s chief business officer. &nbs

  • Facebook’s Today In Local News Feature Expands to Some 6,000 U.S. Cities
    by David Cohen on September 13, 2019 at 7:20 pm

    Facebook's Today In local news and community information feature is now available in some 6,000 towns and cities in the U.S. Product manager Anthea Watson Strong said in a blog post that since the social network began testing Today In in January 2018, 1.6 million people have opted in to receive regular updates in their...

  • NASCAR appears to have banned gun ads, leaving fans to question their 2nd amendment stance - Washington Times
    on September 13, 2019 at 7:16 pm

    NASCAR appears to have banned gun ads, leaving fans to question their 2nd amendment stance  Washington TimesNASCAR has reportedly been denying firearm companies the ability to advertise on their programming this summer as part of a "gradual shift" in their position on ...

  • Matthew McConaughey drives through a purple cloud in his latest for Lincoln
    by Sarah Kominek on September 13, 2019 at 7:00 pm

    Matthew McConaughey is back with another eccentric Lincoln ad. The actor, who’s been appearing in quirky ads for the Ford-owned brand for five years, in a new spot emerges from a purple cloud driving the Aviator SUV. The campaign, called "Fresh Take," will start with takeovers on Twitter and YouTube. It will make its broadcast debut during the Notre Dame vs. New Mexico football game at 2:30 p.m. EDT on NBC. The TV ad by WPP’s Hudson Rouge was directed by award-winning director Johan Renck, whose credits include "Breaking Bad" and "The Walking Dead." It features McConaughey in a surreal setting surrounded by smoke with exotic colors. "The name refers to our fresh take on movement and highlights how different we are from our competitors," Eric Peterson, Lincoln marketing communications manager, said in a statement Friday. "We don't focus on such aggressive, over-the-top performance. When you're in a Lincoln Aviator, we want the whole experience to simply make you feel better." Lincoln used music performed by the Detroit Symphony Orchestra for the ad. Saturday also marks the start of the 2020 Aviator's "experiential" U.S. tour, which runs through November and will visit 11 cities, including Boston, Philadelphia, Atlanta, New York and Los Angeles. The new Aviator crossover offers two powertrains. The standard twin-turbocharged 3.0-liter V-6 engine delivers 400 hp and 415 pound-feet of torque. The Grand Touring hybrid powertrain delivers 494 hp combined and 630 pound-feet of torque combined. Sarah Kominek is a reporter for Automotive News. Ad Age contributed to this report.

  • CNN will stop running Juul and other e-cigarette ads after vaping deaths - The Verge
    on September 13, 2019 at 6:54 pm

    CNN will stop running Juul and other e-cigarette ads after vaping deaths  The VergeCNN will no longer run ads for Juul or other e-cigarettes, following reports of a deadly lung illness linked to them. The Daily Beast reports that CNN Worldwide ...

  • What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight
    by Ronan Shields on September 13, 2019 at 6:19 pm

    Ad tech's week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR16.7 billion in 2018, more than a year since the...

  • McDonald’s picks Wieden & Kennedy New York as lead U.S. creative agency
    by Jessica Wohl on September 13, 2019 at 6:00 pm

    McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S., delivering a blow to Omnicom Group’s DDB three years after it emerged the victor in the chain’s creative shootout. The move toward an independent creative agency is a major shift for the country's largest restaurant chain, which has for decades worked with shops that are part of large holding companies. It also suggests that a bespoke agency model, hailed as the wave of the future when DDB created one for McDonald’s three years ago, may not be the definitive answer for major marketers when it comes to creative partners. In August 2016, the Golden Arches named Omnicom Group the winner in a U.S. creative contest in which it fought against Publicis Groupe. Now We Are Unlimited, the Chicago-based agency that Omnicom’s DDB created to support McDonald’s, is taking a back seat to Wieden & Kennedy, New York. We Are Unlimited will continue to work on the brand with a focus on what McDonald’s is calling “operational excellence.” We Are Unlimited’s scope includes Happy Meals and other assignments where there’s a steady volume of work to churn out, such as digital marketing, customer relationship management and work on the mobile app. The move is a huge win for W&K. The U.S. is the Golden Arches’ biggest market with nearly 14,000 restaurants that bring in annual system-wide sales of more than $38 billion. Notably, McDonald's does not see a conflict with KFC, for which Wieden & Kennedy, Portland has done award-winning work including creating a rotating cast of Colonel Sanders characters. 'Getting the best work' In an interview, McDonald's U.S. Chief Marketing Officer Morgan Flatley said the Chicago-based restaurant chain spent time getting comfortable with the idea of working with an agency that works with another company in the fast-food industry. “At this point, it doesn’t concern us,” she said of W&K's relationship with KFC. “We wanted to make the decision around getting the best work that this business deserves.” McDonald’s also noted that the brands will be worked on from different offices, with different teams and IT safeguards will be put in place. McDonald’s says it selected Wieden & Kennedy, New York for its blend of strategic and creative work. “Creative excellence is a huge passion point of mine,” says Flatley, noting that the W&K team understood “the heart and the soul of this brand." The fast-feeder conducted the review internally and was seeking a more creative approach to help it build stronger connections with current customers and get those who don’t visit the restaurants to come in for the first time or return. The review began about nine months ago with three agencies under consideration: Wieden & Kennedy, New York along with two Omnicom shops: TBWA/Chiat/Day Los Angeles and Adam & Eve/DDB, Flatley said. McDonald’s narrowed the field in May to W&K and TBWA, and those agencies began working on “business-critical briefs for 2020,” as Flatley described the process. The decision was made this week after both agencies delivered their final presentations on Tuesday. TBWA has worked globally with McDonald’s for more than three decades and had recently expanded its relationship with the company in the U.S., including for work on its McCafé coffee. W&K will begin work on the brand in the next month to plan for 2020. McDonald’s will now have a tag-team approach. “The challenge is balancing both world-class creative and also how you put data, insights, and speed in the center of everything you do,” says Flatley. McDonald’s pointed to W&K's work for brands including Nike, Bud Light, Coca-Cola’s Sprite and Vitaminwater, and Delta.  Winning streak This appointment marks another major brand win for W&K’s New York office. Once operating in the shadow of the agency’s Portland office, New York has added multiple blue-chip clients in recent years, including Bud Light and Ford, the latter of which came aboard late last year after the automaker demoted WPP’s GTB, a bespoke agency model that was relegated to lower-profile work. “We’re incredibly excited and honored to be part of the McDonald’s team at this critical juncture in their business transformation,” Neal Arthur, managing director of Wieden & Kennedy, New York, said in a statement provided by the client. “McDonald’s has created some of the most iconic branding, advertising and marketing initiatives the world has ever known, and we look forward to working across the company and agency network to continue this rich tradition.” We Are Unlimited, meanwhile, pointed to its continued relationship with the brand. "We remain a proud partner with McDonalds’s and are working closely across both the McDonald’s and We Are Unlimited teams to ensure we remain focused on our shared goals and priorities," the agency said in a statement. "It's been a privilege to work with McDonald's in the U.S., and we're proud to continue working with them in many markets around the world,” TBWA CEO Troy Ruhanen said in a statement. “We love the brand and wish them every success." McDonald’s has been on a roll under the leadership of CEO Steve Easterbrook, posting 10 consecutive quarters of U.S. same-store sales growth and 16 consecutive quarters of global same-store sales growth. In the recent second quarter, U.S. same-store sales shot up 5.7 percent, growing at a faster clip than rivals Burger King and Wendy’s. McDonald’s has been improving its menu with the addition of fresh beef Quarter Pounder burgers and updated McCafé coffee, is renovating thousands of restaurants and has gotten a sales boost from the addition of delivery. Still, its franchisees began organizing in a bigger way, in a group called the National Owners Association, pushing for more of a say in how the company operates.  Flatley, who worked on brands including Gatorade before joining McDonald’s in May 2017, runs McDonald’s marketing in the U.S. Colin Mitchell, who was promoted to senior VP of global marketing in July, was also deeply involved in the domestic agency review. “Globally, we are trying to evolve our creative, like the rest of the customer experience,” Mitchell said in a statement. “This move allows us to push our vision for modern marketing in this very important market.” Still lovin' it Wieden & Kennedy, New York is expected to help McDonald’s U.S. communicate more consistently the optimistic tone of togetherness and community that the company tries to project globally, Flatley said. The “I’m lovin’ it” slogan, cooked up in 2003 by DDB’s Heye & Partner, of Germany, is sticking around. “You’ll see it and my expectation is it will start to have more meaning,” Flatley said. Other U.S. agency relationships remain intact, including a mix of multicultural agencies, co-op relationships with various creative agencies for work at the local level, and media agency OMD. We Are Unlimited was created in 2016 following an agency review and selection process led by Deborah Wahl, who was McDonald’s U.S. CMO at the time and then left the company in 2017. Omnicom won the McDonald’s account back then in a pitch led by Wendy Clark, who at that time was CEO of DDB North America and is now CEO of DDB Worldwide. We Are Unlimited officially began working on the account at the start of 2017. We Are Unlimited debuted years after the demise of Element 79, a Chicago-based Omnicom agency created in 2001 to focus on PepsiCo that later lost clients including PepsiCo’s Tropicana, Gatorade and Quaker, and was absorbed by DDB Chicago in 2012. McDonald’s is also beefing up its technology investments. On Sept. 10, it announced the plan to buy Apprente, a voice-based conversational technology company. Earlier this year, it invested in mobile app company Plexure and acquired Dynamic Yield, which is helping the chain make its digital billboards more personalized and more adaptable to changes such as the weather.&nbs

 

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