• Utilising Facebook page?
    by /u/Eriksen22 on April 7, 2020 at 10:04 pm

    Hey guys, How do you best utilise a Facebook page? "Backstory": I have a webshop which is doing ok. However I also have a Facebook page set up in connection with the webshop and the FP page has almost 6.000 'likes'. I was wondering how you would best use such a page? In terms of: Posts, giveaways, contests etc.? Thanks in advance! 🙂 submitted by /u/Eriksen22 [link] [comments]

  • Experience with and a custom ecommerce application? Use third-party or just build our drip campaigns etc in the app itself?
    by /u/foundry41 on April 7, 2020 at 10:03 pm

    I see has a lot of integration for shopify etc. We have a custom built B2B marketplace, so we'd need to connect to drip (or something similar) via their API... I can see how drip or similar is a must if you're on shopify etc and you can't build your own custom CRM or workflows, and so you can handle that all by syncing up with, but does it make sense for custom apps? Said another way, I'm wondering if we should just build this stuff ourselves or if we'll save any time (or gain any value) by connecting up with drip (or similar) OR will that just be more trouble than it's worth (trying to keep our system and drip in sync with eachother)? Anyone else had to make this decision? What did you go with and do you have any insight for us? Thanks! submitted by /u/foundry41 [link] [comments]

  • Free Chrome Extension that automatically shows you what Facebook ads a website is currently running.
    by /u/macbookrookie on April 7, 2020 at 10:00 pm

    Created a chrome extension called eBoost Ad Spy. It automatically opens another tab in your bowsers showing you what ads that specific website is running on Facebook. The goal was to make it quicker and easier than the traditional way of having to search for a website's Facebook page, then looking for the info/ads section. This app does that for you with one click. Looking for feedback so please let me know what you think and if you could see yourself using it often. Thanks! submitted by /u/macbookrookie [link] [comments]

  • Market Research: Is it considered unethical to order a competitor's product strictly to see their standard, how your product differs, and how you would improve over their product (ie like a hot...
    by /u/krazykrazy99 on April 7, 2020 at 9:59 pm

    Also, there are only so many ways to make hot sauce. You need peppers, maybe vinegar, and some other things. I have my own recipe, but it's obviously similar to every other brand as we are all in the hot sauce realm. Is that an issue? submitted by /u/krazykrazy99 [link] [comments]

  • How to Hyper Scale with Facebook Ads? Taking a store to 1-5k a day.
    by /u/potatoechippets on April 7, 2020 at 9:03 pm

    Hi there, I have a question that I was hoping some other more seasoned e-commerce store owners could help me with. About a week ago I started my own niche Shopify store and started running FB, Google Shopping & Search Ads. I work full time for an e-commerce focused digital agency so I am pretty confident about the good practice strategies for CRO & marketing. I've started ads, been scaling them from $10 a day to $20 to $40 and now I've got 3 campaigns, spending $85 a day, with a ROAS of 4.2. 1 week in, I've managed to generate around 1.5k in revenue however I am looking to hyper scale it. I want to spend 500-1000 a day and bring in more sales. Obviously it's not as straight forward as increasing a campaign budget to $500 a day from $50 so I was wondering what sort of strategies you would recommend to take it to that level? I am currently optimizing my funnel step by step slowly but I want to act fast and hard. Any advice would be greatly appreciated! submitted by /u/potatoechippets [link] [comments]

  • The Art of Reinvention: How One Founder Found Her Purpose in the Middle of a Pandemic
    by Dayna Winter on April 7, 2020 at 8:30 pm

    Like many small business owners around the world, Moorea Seal is scrambling to answer the question “What now?” For her, collective grief is compounded by personal loss. But she’s been here before. Many of Moorea’s successes have been born out of tragedy, and now she’s pivoting her business, in the midst of a pandemic, to help others.More

  • Away, the high-flying travel brand, just furloughed half its employees and laid off 10%
    by Connie Loizos on April 7, 2020 at 8:27 pm

    Pretty much everyone is getting socked by the COVID-19 shutdown. Among the latest to say so in a public way is Away, the trendy, five-year-old, New York-based travel brand that has raised roughly $180 million from investors over the years, including a $100 million round last year that pegged the company’s valuation at $1.4 billion

  • Building a Better Way to Measure Marketing Effectiveness
    by Matt Voda on April 7, 2020 at 7:34 pm

    With the business world -- and the world at large, for that matter -- changing at what feels like a moment's notice, businesses and brands have never been required to be as limber as in this current moment. Marketing leaders want hard evidence and objective facts for decision making. It wasn't long ago that multi-touch attribution was the prized child of the hype cycle among marketers.

  • How do you guys deal with negative, argumentative, and false comments on your FB ads?
    by /u/Flying_Goon on April 7, 2020 at 7:27 pm

    I started running ads a week ago. My site sells dental care products for dogs. On one particular ad (for a product that prevents and reverses light tartar and plaque), I have the following going on. Two people who claim a product I am advertising is harmful because it contains "bleach" (it does not). One or two people saying things like "WTF. A teeth whitening kit for dogs" (it is not a teeth whitening kit) When I gave my boilerplate response of "X product does not contain bleach. It contains x, y, and z and this is how it works. The primary functions are the prevention and reversal of light plaque and tartar. These ingredients are considered the standard for these purposes due their benign nature" I get #4 People trying to start arguments with me. I provide facts, and then they argue. Then they say the ad is misleading. I even have other people in the comments sort of going after these people for their behavior. Now, thus far I've just provided facts about the product and tried to be an educator, but it's getting to be a bit frustrating to have these conversations going on. It's really starting feel like no answer is good enough for them. How do you guys generally handle this stuff? I'm trying to balance the line being a good seller and just ignoring them. (btw, my background in this product industry is 19 years. I'm familiar with the product type in general, but only started offering this particular one recently. The uniqueness of this product is the method by which is is administered which DOES look like it could be a tooth whitening product. Providing this for full clarity) submitted by /u/Flying_Goon [link] [comments]

  • How to Create Buyer Personas for Your Online Store
    by Kathryn on April 7, 2020 at 4:42 pm

    How much do you really know about your customers? Learn why buyer personas are the foundation of your business & how to create your own in just four steps. The post How to Create Buyer Personas for Your Online Store appeared first on WooCommerce.

  • 13 Free SEO Courses, Beginner to Advanced
    by Jill Kocher Brown on April 7, 2020 at 4:33 pm

    Being stuck at home due to Covid-19 is an excellent time to improve your search engine optimization skills. The following seven learning sites offer, collectively, 13 free SEO courses. Some include free certificates of completion to showcase your new skills on LinkedIn or elsewhere. The post 13 Free SEO Courses, Beginner to Advanced appeared first on Practical Ecommerce.

  • Pinterest adds new ‘Shop’ tabs connected to in-stock inventory, style guides and more
    by Sarah Perez on April 7, 2020 at 3:53 pm

    Given the rise in online shopping attributed to the coronavirus outbreak that has forced consumers to stay home from stores, Pinterest today is launching a new way to shop on its platform. Now, Pinterest users will be able to browse in-stock inventory from newly added “Shop” tabs on Search and on Pinterest boards. The company

  • With $8 million to consolidate Amazon’s top marketplace sellers, Perch makes its first deals
    by Jonathan Shieber on April 7, 2020 at 3:41 pm

    After raising $8 million in November to roll up top Amazon marketplace companies, the new Boston-based startup Perch has begun putting that money to work in its first few deals. The brainchild of Chris Bell, formerly Wayfair’s head of logistics and a Bain & Co. principal, Perch is well-positioned to serve as unifier of a

  • Need help with skeptical customers and logistics forwarding.
    by /u/ader424 on April 7, 2020 at 3:31 pm

    So I have contacted suppliers from China and I act as the sales manager for their companies. I have promised them retailers from my country and the good thing is, I already found tons of retailers willing to purchase from the companies I work in. The only problem is they want to pay strictly through cash on delivery and that is very challenging considering the large quantity of orders (a single order would weigh more than 100 kg), shipping, taxes, shipping time, the pandemic, and the cargo ships from overseas. I did a research and looked for forwarders who accept cash on delivery but their service charge is a lot (10-15% of the total cost of the product, shipping, tax, cargo insurance, and customs clearance). I mean, I understand that they would much prefer to pay through cash on delivery because they would be throwing away a lot of money, but these forwarders that offer cash on delivery are topping up 5% more of the original price of shipping from couriers like DHL. Is there any way I can offer my customers cash on delivery without having to pay that kind of amount for shipping alone? submitted by /u/ader424 [link] [comments]

  • What is the best practice for ordering products in product listing pages?
    by /u/nbd on April 7, 2020 at 2:59 pm

    What method do you use to determine the order of products in category pages? Is there some best practice guide or manual for this ? Is it automated or manual? Do you use google analytics or other information to make the decisions ? submitted by /u/nbd [link] [comments]

  • Page Speed Scores of Every Shopify Theme
    by Hamlet Batista on April 7, 2020 at 2:56 pm

    I recently worked with a developer to help a merchant speed up its Shopify store. We improved the page speed for mobile and desktop. But the biggest takeaway was how a Shopify theme impacts the page speed. This post lists page speeds of all 72 Shopify themes. The post Page Speed Scores of Every Shopify Theme appeared first on Practical Ecommerce.

  • 10 Ways to Liquidate Excess Amazon Inventory
    by Guest Author on April 7, 2020 at 2:20 pm

    This post is by Chris Dunne, Content Manager at RepricerExpress If you are an Amazon seller, it’s likely you will need to liquidate excess inventory at some point. Clearing stock is a normal aspect of running a business, but it can appear daunting and may feel like a sign of failure. Excess stock tied up This post 10 Ways to Liquidate Excess Amazon Inventory is from Web Retailer.

  • Bringg nabs $30M to expand its delivery logistics platform used by Walmart and others
    by Ingrid Lunden on April 7, 2020 at 10:58 am

    Over the last several years, delivery services have become a key component of how retailers, or anyone selling or distributing products and services, do business. Now, with a global health pandemic in full swing keeping people indoors (and away from physical storefronts), delivery has become an essential must-have if you want your business to stay

  • Korean grocery startup Kurly raises $150M
    by Manish Singh on April 7, 2020 at 10:36 am

    Kurly, a startup that operates a grocery delivery service in Korea, has secured $150 million in a new financing round months after reports claimed that the firm might be acquired soon. Sequoia Capital, Hillhouse Capital and DST Global invested in the Korean startup’s Series E financing round, which according to news outlet Korean Investors, valued

  • Supply Chain Financing
    by /u/RoeiY on April 7, 2020 at 7:48 am

    Hi Guys, Does anyone use financing for purchasing their goods, pay for freight, 3PL, PPC etc. ? I'll be happy to hear how you deal with the cash flow crunch? submitted by /u/RoeiY [link] [comments]

  • Advice on a e-commerce platform
    by /u/Cautious-Steak on April 7, 2020 at 5:38 am

    Hey guys, I recently created a website, Dowango , that helps shoppers find (online) stores that specialize in their niche, allowing them to access more information about the product while simultaneously helping small e-commerce shops get more traffic since giant stores bombard the google search results. I am seeking advice on how you, as an e-commerce store owner, would use this platform if at all. What improvements can be made and what additional tools would help you better connect with shoppers? Thank you. submitted by /u/Cautious-Steak [link] [comments]

  • Shipping from China to USA
    by /u/shstnr on April 7, 2020 at 3:42 am

    hey guys, i’m currently dealing with a supplier in China (where i’m located right now) and trying to figure out the best option for urgent shipping from China to New York. the supplier says they will use USPS to ship, but personally i’ve never heard of anyone using them to ship from China to the USA. any thoughts or suggestions on the fastest way to ship from China to USA? i don’t mind paying extra for a more guaranteed arrival date. submitted by /u/shstnr [link] [comments]

  • The Secret Ingredients to Building a 7-Figure Meal Service Business
    by Felix Thea on April 7, 2020 at 3:30 am

    Spencer Donaldson is a serial entrepreneur who’s hectic schedule made it difficult to cook, so he launched Eat Well Nashville, a meal service business to meet his personal need. In this episode of Shopify Masters, Spencer Donaldson shares how to learn from community feedback, acquire a competitor, and find the ideal frequency for contacting customers.More

  • Combatting Ecommerce Supply Chain Disruptions and Steps You Can Take to Minimize Impact
    by Susan Meyer on April 6, 2020 at 9:44 pm

    When everything goes right, it’s like a magic trick. A customer goes to the store and finds exactly what they…

  • Front End Developing & Marketing
    by /u/fvaiz on April 6, 2020 at 9:30 pm

    Hey Everyone, ​ I'm currently in charge of taking our restaurant wholesale business online. Our ERP system is SAP B1, and we're looking for something with a great integration. Sana Commerce is one of the main commerce platforms for SAP B1 so we're looking into them. 2 Problems) 1) Front End Design - the overall front end design / native themes in the platform are pretty weak - we would have to work on this to design a 'crisp' clean website - it uses CSS/HTML Java Script - how can i get the front end to be pro level for 5-10k? Are there any tools recomended to use? Any firms recomended? (we're based in Toronto) 2) Marketing - Sana has integration with Google Analytics & Mailchimp - but i need help on getting all of that set up and optimized. Would you recommend hiring someone in house or using a firm/outsourcing? submitted by /u/fvaiz [link] [comments]