September 13, 2018


  • 1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?
    by Tracey Wallace on November 16, 2018 at 10:55 pm

    There are plenty of online articles out there – heck, we even ran one – where industry experts and influencers […]

  • Postal Conspiracy Theory
    by /u/xray606 on November 16, 2018 at 10:46 pm

    So over past years, this has happened to us numerous times. A batch of USPS that goes out together, does not get scanned by the carrier… does not get scanned by the local station… and does not get scanned at the main sorting facility. So basically, the packages go out across the country, with nothing more showing on tracking than 'label prepared’. It’s not like we’re in some little town. We are in one of the largest cities in the country. How is it possible this happens numerous times a year? I’ve asked many people within the org. I’ve yet to hear an explanation that makes sense. I could see the carrier or ONE facility having a problem and not scanning. But how does nobody in the entire area not scan, at multiple locations? ​ The best part of this… If one of the packages ultimately disappears under that scenario and you make a claim… “Claimed Denied. No proof of package sent”. Maybe if you’re a giant and you have your own rep, you can get satisfaction from this. If not, then you will get nothing. In the past I have submitted tracking info showing the other packages in the same batch, which also shows that nothing in that batch was scanned on our end. How can I prove stuff was picked up, when nobody in your org scans it for whole two days? They don’t care… “Claimed Denied” ​ Theory: Imagine you’re USPS and you’re losing your ass repeatedly, year after year. Your minimum automatic insurance on priority and above is especially hurting, because you lose people’s stuff constantly. Gee… If only there was some way we could get out of paying a big chunk of those claims. Some kind of way where we could just sort of ‘forget’ to scan millions of packages, and then the thousands of packages that happen to get lost among those, we would then have an excuse to not have to pay the claim, thereby saving us hundreds of thousand$ in claims. Hmm… If only. submitted by /u/xray606 [link] [comments […]

  • Users Rate 'Creep Factor' in New Privacy-Security Product Guide
    by Jack M. Germain on November 16, 2018 at 7:57 pm

    The Mozilla Foundation is expanding a campaign begun last year to help consumers buy safe, secure connected toys and mobile gadgets this holiday season. Mozilla's 2018 edition Privacy Not Included buyers' guide offers an assessment of the privacy and security qualities of 70 products, ranging from connected teddy bears and smart speakers to game consoles and smart home gadgets. […]

  • What was your timeline for scaling your business?
    by /u/LightweightConcrete on November 16, 2018 at 7:22 pm

    I posted the other day about interviewing for an e-commerce management role. I received a verbal offer and also have a second interview that is meeting other team members. There are a few things that are giving me pause. I'd be grateful for the answers: This is a private company and I don't have any visibility into the financial health or viability. They are in a niche market and their own retail site is an end-to-end production, so they've definitely got great potential to expand. My concern though is that meeting with the CEO, it seemed clear he would expect immediate growth and revenue of the person that filled this position. I am sure some of you can relate to working in a small business where you are aware the owner/CEO views you as nothing but an expense, and that's the last situation I want to find myself in here. My gut is telling me that will be my biggest challenge to manage if I choose to accept this role. I'm sure everyone knows that chasing short term revenue while ignoring the need to scale for long term growth is a recipe for disaster. Amazon allows mistakes to compound and create a mess that I've seen render accounts and businesses nearly unrecoverable for almost months. That is a very real, worst case scenario that would be my goal to avoid at all costs, and a handful of these are already in the works due to their neglect and lack of understanding of the severity . After taking a look at their account, I would need at least a few weeks to do general cleanup: customer service, and inventory housekeeping (to mitigate pre-fulfillment cancelation) and viability assessment and then begin testing slowly in order to build their metrics to a steady level before expanding and with their ops, customer service and into FBA. My question for anyone who does a lot of volume, can you share a bit of what your timeline looked like? I'm afraid of being responsible for generating high revenue immediately, and I want to work toward a longer term strategy. submitted by /u/LightweightConcrete [link] [comments […]

  • 33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2019
    by Shlomo Trachtenberg on November 16, 2018 at 7:00 pm

    Let’s face it: A lot goes into launching and building an ecommerce business. First you have to decide what you’r […]

  • Address potential business conflicts during good times
    by Richard Stubbings on November 16, 2018 at 6:42 pm

    Very often people launch businesses with friends and family. The reason, typically, is that friends and family are trustworthy.  But what happens when things go wrong, or when people disagree The post Address potential business conflicts during good times appeared first on Practical Ecommerce. […]

  • Here are average Cost Per Click prices and Click Through Rates for Facebook and Google search ads
    by /u/ThatNat on November 16, 2018 at 5:29 pm

    Some average benchmarks for paid ads on FB and Google search. Within different industries you can also see some pretty big difference from these. (Note the swing in cost per click from apparel to finance/insurance industry.) How do these look compared to what you all see for your stores? Google Search Ads - 3.17% Click Through Rate - $2.69 Cost Per Click Google Search Ads for E-commerce Brands - 2.69% Click Through Rate - $1.16 Cost Per Click Facebook Ads - 0.9% Click Through Rate - $1.72 Cost Per Click Facebook Ads for Beauty industry - 1.16% Click Through Rate - $1.81 Cost Per Click Facebook Ads for Apparel industry - 1.24% Click Through Rate - $0.45 Cost Per Click Facebook Ads for Fitness industry - 1.01% Click Through Rate - $1.90 Cost Per Click Facebook Ads for Finance & Insurance industry - 0.56% Click Through Rate - $3.77 Cost Per Click Source = Wordstream 2018. Update: added a few more industries. submitted by /u/ThatNat [link] [comments […]

  • Long Time Lurker, First Time Poster - Inviting ALL Constructive Feedback!!
    by /u/SanDiegoBoy on November 16, 2018 at 4:40 pm

    Hello r/ecommerce! ​ My company, sells paper straws to the US market. We are receiving well over 100 views a day, however our conversion rates are pretty low for Sample Requests or Orders. ​ Can you all please provide top to bottom feedback on how we can improve the customer experience, site map navigation etc...? Again, you can look up paper straws on google - we'll populate near the top due to our adwords (please just type in the website to the address bar). Or just click here submitted by /u/SanDiegoBoy [link] [comments […]

  • Scratch Case Study: Changing The Dry Pet Food Business For The Better
    by Marina Pape on November 16, 2018 at 4:30 pm

    If you’ve spent precious minutes in a supermarket trying to decipher which variety of near-identical dry pet food is right for your dog – and even if you haven’t – you’ll appreciate the simplicity of Scratch. Founded by Mike Halligan and Doug Spiegelhauer in early 2018, this thoughtful Australian startup has three audacious goals: eliminate […] The post Scratch Case Study: Changing The Dry Pet Food Business For The Better appeared first on WooCommerce. […]

  • How To Use Facebook Ads To Promote Your BFCM Sale
    by Victoria Greene on November 16, 2018 at 3:03 pm

    Facebook advertising isn’t all that challenging to do if you’re familiar with the basics. Let’s go through how you can whip up some Facebook ads to effectively drive your BFCM sales. […]

  • Mailchimp teams up with Square to launch shoppable landing pages
    by Frederic Lardinois on November 16, 2018 at 3:00 pm

    Mailchimp, the popular email newsletter service and marketing platform, today announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited-edition goods or run-targeted promotions. Mailchimp’s landing pages have been around […]

  • How to delete your trial shopify account after it ends
    by /u/jonbristow on November 16, 2018 at 2:14 pm

    My trial ended as I did some testing and now I want to delete the account because I have connected Stripe and Paypal with that account. I login, but I have to choose the pricing and there's no way to go to my dashboard to delete the account submitted by /u/jonbristow [link] [comments […]

  • Ecommerce Product Releases: November 16, 2018
    by Sig Ueland on November 16, 2018 at 1:48 pm

    Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on shipping rates, search analytics, payment options, augmented reality, artificial-intelligence for social media, and holiday sales The post Ecommerce Product Releases: November 16, 2018 appeared first on Practical Ecommerce. […]

  • The Best Ways to Get Suspended From Selling on Amazon This Season
    by Chris McCabe on November 16, 2018 at 1:07 pm

    For sellers afloat on Amazonian waters, here’s how to sail into the shark-infested depths, break your oars and smash a hole in your boat. This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy. It’s Q4, in case you hadn’t noticed! Every Amazon seller is scrambling to get as much inventory sold as possible, as quickly as possible. Who has time to reply to performance notifications as soon as they come in? Do you have a spare moment to dig for invoices, if Product Quality teams come calling for proof of authenticity? What if a notice of claimed infringement comes in, when a brand tells Amazon that you’ve violated their intellectual property rights? If you’re not well-versed in any of these processes, you’ll probably disregard the messaging for the time being. At most, you’ll delete your listing for that product, maybe even pull the inventory out of FBA. Problem solved, right? At least for now? Not anymore, and definitely not at this time of year. Last week, Leah McHugh and I got together for a Facebook Live Q&A to tackle the most common suspension causes happening right now. Our audience had a lot of first-hand experiences to share, and one thing was crystal clear: if you want to get suspended, some ways will get you there in no time at all. 1. Infringement claims Over the past month and a half, Amazon has suspended thousands of accounts due to intellectual property infringement claims. We’ve had several sellers tell us that Amazon suspended them for one, and only one, infringement claim. Amazon told them over and over that they needed to resolve the issue with the rights owner, and get a retraction emailed to Amazon Notice teams. Eventually, the right escalation path pushed them through to reinstatement. But it would have been a lot easier on their Q4 if they had managed to avoid the suspension in the first place. Do you think that any items you sell may lead to intellectual property infringement claims, that the rights owner will refuse to remove? Then pull the inventory and listings before they can bring down your account. Or, if you have received notifications, take them seriously and make changes before the Notice teams come and take a bite out of you. As always, if the infringement claims are false, submit a proper Notice-Dispute claim with a solid appeal that explains your sourcing of the products from reputable suppliers, attaching genuine supply chain documentation. You don’t necessarily need an attorney to do this properly. There are hundreds, if not thousands, of bogus claims submitted every day. Learn how to handle those when they happen, without forking fees over to a lawyer. 2. Misuse of variations When it comes to variations, we talk to sellers all the time who tell us things like, “We’re pretty sure we do these correctly”. Then we take a look at their parent-child ASIN variations, or bundle listings, and everything is definitely not ship-shape. Continue reading → This post The Best Ways to Get Suspended From Selling on Amazon This Season is from Ecommerce In Depth. […]

  • Fighting Onerous Sales Tax with the Online Merchant’s Guild
    by Andrew Youderian on November 16, 2018 at 11:00 am

    If you’re involved in the ecommerce space, you’ve surely noticed that it’s becoming harder and harder to stay 100% compliant when it comes to sales tax. Between the recent Supreme Court case and Amazon tax issues, quite honestly, it’s getting to be a real pain. So today I have Michael Jackness of here to [...] The post Fighting Onerous Sales Tax with the Online Merchant’s Guild appeared first on eCommerceFuel. […]

  • Alibaba and Amazon move over, we visited JD’s connected grocery store in China
    by Rita Liao on November 16, 2018 at 6:04 am

    The arms race to build the future of grocery stores is heating up in China. To no one’s surprise, the main contestants are the country’s e-commerce titans Alibaba and, which are turning offline for growth. Online retail has flourished in China, but it still accounts for less than 20 percent of the nation’s overall consumption, according […]

  • How much would you pay for a service that tells about store's health?
    by /u/FahadUddin92 on November 16, 2018 at 3:57 am

    I am almost done with building a solution that notifies store owners if the site is not performing as expected. For example, less than expected, • Page views • Add to carts • Product views • Out of stock product views • Checkouts • Orders If any of them is less than the values you set for a team time , you will get notified via email, phone call and sms. It's a Woocommerce plugin right now and I am looking to find the right pricing model which is a win-win for both me and store owners. Thanks. submitted by /u/FahadUddin92 [link] [comments […]

  • Managing Marketplaces
    by /u/FoxyRoxyMoxy on November 16, 2018 at 3:04 am

    Hi everyone! Potential client has an online store and wants me to do their marketplace strategy and management. Never done it before. When it comes to the operational part, how easy is it to transfer products automatically to amazon, if possible? What about order management, is there a way to link to the system they already use? Any tips or things to take into consideration? Thank you! submitted by /u/FoxyRoxyMoxy [link] [comments […]

  • Walmart and Target embrace in-store mobile checkout for the holidays
    by Sarah Perez on November 16, 2018 at 2:55 am

    Two of the U.S.’s largest brick-and-mortar retailers, Walmart and Target, are launching new mobile checkout systems in their stores to accommodate the influx of shoppers expected during the 2018 holiday season. Walmart says it’s expanding its “Check Out With Me” service to every Supercenter by Black Friday, while Target’s recently launched “Skip the Line” mobile […]

  • For Google Analytics, do you NEED multiple thank you pages to properly use Google Goals or similar?
    by /u/WarmheartedRecoil on November 15, 2018 at 8:19 pm

    Hey guys, I recently began working on a membership site which has four tiers of memberships. Unfortunately, the plugin that the owner currently is using is restricted to one thank you page for all membership signups with all different price points. $12, $24, $48, and $299. Do I need to change wordpress membership plugins to properly use google analytics goals for tracking? Or can I use Google Analytics UTM parameters on pages leading up to the same thank you page to help pull traffic information on conversions. For example: Can I use the same thank you page for all payment amounts $12, $24, $48, $299, but drive traffic to different landing pages with UTM parameters that later land on the same thank you page and still see the data? I would like to setup multiple marketing campaigns and be able to see which campaign is causing which conversions while only using one thank you page. submitted by /u/WarmheartedRecoil [link] [comments […]

  • Chatbots Gaining Altitude
    by Denis Pombriant on November 15, 2018 at 7:45 pm

    How do they really know? That's the question that immediately comes to mind in reviewing the top-level data from Voxpro's recent survey of customers and their relationship with chatbots. The data show that 68 percent of consumers haven't used chatbots to contact a brand. About 1,000 people answered the survey. How reliable is that number, though? I'm not disrespecting Voxpro -- just the opposite. […]

  • Another iteration, another round of feedback
    by /u/h4ckluserr on November 15, 2018 at 7:18 pm

    Hello again /r/ecommerce ! ​ With every major iteration, I love to ask for feedback from colleagues and peers. I've recently done some layout changes, added a couple elements, updated the verbiage on my e-mail capture offer.(Might remember it coming up a few weeks ago?) I'll ask specifically for feedback on that verbiage. I made the offer very prominent, and I think that it is taking away from the knowledge that I am legitimately trying to share in exchange for an e-mail. the 25% one time discount was suppose to sweeten the pot, and testing it out as the prominent part of the offer hasn't panned out. ​ The last major thing on my list is updating my product photography. It's adequate, but I know it can be improved upon. ​ As always, thank you! And while I have your eyes, is there anyone on this sub who is making a 100% living off ecommerce? I'd love an opportunity to email back and forth and hear your story.(or a link to your story even!) submitted by /u/h4ckluserr [link] [comments […]

  • Building a Multilingual Online Store the Right Way
    by Alex Frison on November 15, 2018 at 4:30 pm

    Buyers today can choose products from nearly any place in the world, but language barriers still introduce friction into the online shopping experience. One solution to this problem is a multilingual eCommerce store, where vendors can sell their products on the international market. But how do you create a multilingual eCommerce store, and which eCommerce […] The post Building a Multilingual Online Store the Right Way appeared first on WooCommerce. […]

  • Italic launches its marketplace for affordable luxury goods from top manufacturers
    by Anthony Ha on November 15, 2018 at 2:26 pm

    A new startup called Italic says it’s already received more than 100,000 signups for a marketplace where you can buy handbags, eyewear and other luxury products directly from the manufacturers who work with the world’s best-known brands. The marketplace is officially launching today. Italic is also announcing that it’s raised $13 million in funding from […]

  • Building an Ecommerce Business, Part 6: Hiring Employees
    by Eric Bandholz on November 15, 2018 at 2:23 pm

    Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. For this interview, I spoke with Ayman Al-Abdullah, president of AppSumo, about his hiring method and how it has evolved The post Building an Ecommerce Business, Part 6: Hiring Employees appeared first on Practical Ecommerce. […]