September 13, 2018

Marketing / SEO

  • How to Generate Leads With Content Marketing
    by Lilach Bullock on July 18, 2019 at 4:00 pm

    If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing.   Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Having said this, executing content marketing the wrong way will lead to poor results […] The post How to Generate Leads With Content Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. […]

  • 3 Major YouTube Marketing Trends You Need to Know in 2019
    by Syed Balkhi on July 18, 2019 at 3:00 pm

    Most marketers know the value that social media can bring to the business and website they’ve created. With over 3.5 billion daily users on social […] The post 3 Major YouTube Marketing Trends You Need to Know in 2019 appeared first on Jeffbullas's Blog. […]

  • Revisiting Word Count in 2019
    by Viola Eva on July 18, 2019 at 1:45 pm

    Here's what you need to know about word count, search intent and rankings in 2019 and beyond.The post Revisiting Word Count in 2019 appeared first on Search Engine Journal. […]

  • How to Make Complex Topics Simpler in Writing
    by Larry Alton on July 18, 2019 at 1:14 pm

    As a content marketer, sooner or later, you’ll be tasked with writing an article on a complex topic. Maybe your industry is naturally complicated and difficult for newcomers to understand, or maybe a new piece of legislation will affect your industry, and your job will be dissecting it and presenting it to your audience. This problem can kick in a number of different circumstances; abstract ideas, high-level terminology, and nuanced topics can all be challenging to parse and present to a lay audience. Fortunately, there are some strategies that can help. The post How to Make Complex Topics Simpler in Writing appeared first on Scoop.it Blog. […]

  • How to Gain Audience Trust by … Actually Being Trustworthy
    by Sonia Simone on July 18, 2019 at 1:00 pm

    Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re... Continue Reading The post How to Gain Audience Trust by … Actually Being Trustworthy appeared first on Copyblogger. […]

  • 5 Content Marketing Practices That Make Us Cringe
    by Lauren Morrow on July 18, 2019 at 12:00 pm

    I love watching cringey things online. Bloopers, bizarre Reddit threads, the occasional fail of the week video. It’s a weird habit, but for some reason, the discomfort is entertaining — it’s like I’m in a haunted house or on a roller-coaster. What I don’t enjoy, however, is cringey content that is intended to be a positive marketing tactic. It’s totally human to make a spelling or grammatical error here or there; no one is perfect. But the following five practices could be digging a grave for your content strategy. Some of these things could easily happen by accident (you’re forgiven!). If you’re utilizing any of these practices on purpose, though, allow me to be a good friend and help you make lemonade out of lemons. 1. Being overly promotional The point of content marketing is to earn the trust of your readers — that’s why it’s successful. People are bombarded with ads all day long; the last thing they want is to have another sales pitch thrown in their face while they’re trying to read a blog post and learn something. Don’t get me wrong: I love a good shameless plug. (Your puppy really is the cutest canine on all of Instagram.) But there’s a way to show off your brand without being overly promotional and irritating your audience. Avoid using language in your content that encourages your readers to buy something from you right then and there. It sounds counterproductive, since sales are always a goal, but trust me on this one. Try showing your readers why they should buy something from you. You’re the expert, so educate them on what they need to solve their problems. Instead of saying that your product or service is the best, talk about awards that you’ve won or opportunities that you’ve received, such as speaking engagements or press mentions. That way, members of your audience still get the message that you’re successful without feeling like they’re watching a YouTube ad. Download to implement a PR strategy that helps promote your company or service offering.  2. Doing black hat SEO We’ve all put a filter on a picture to make ourselves look a little better — it’s fine. But tricking out your website to be something it’s not really isn’t a good look for anyone. If you don’t know what black hat SEO is, it’s a way of manipulating a page on the internet to increase its ranking on search engines. It actually violates the search engines’ terms of service and is mostly used by hackers and virus creators. This can sometimes happen without your knowledge if you hire someone to create and manage your website and haven’t looked into it closely. You can tell that a site is using black hat SEO if a page is covered with links that provide no value to the reader, has duplicate pages or sneaky redirects, or is consistently bashing a competitor. If you’re creating your own content, you can avoid black hat SEO tactics by asking yourself whether every link you’re inserting serves a purpose. Are the keywords you’re using beneficial for the content, or are they a way of trying to climb the search engine ranks? If you outsource your content, make sure that the creators you’re working with have good values when it comes to SEO practices and are using your keyword list for good, not evil. 3. Ignoring your target audience When creating content, it’s essential that you consider who you are speaking to and what you want them to gain from your content. Think about your buyer personas and what they’re looking to learn about your product or service. If you need help figuring out who your audience members are, what content interests them, and how you can target them best, check out NetLine’s Audience Explorer. Also, find out what real-life questions your leads are asking during sales calls. What do your sales reps find themselves explaining to customers frequently? Those are the kinds of topics your content should be addressing. While it might seem fun to create content about life around the office or the latest branding initiatives your company is undertaking, think of the value prospective and current customers could get from reading it. If the answer is “little to none,” then direct your content creation efforts elsewhere. Content can make a huge difference for both marketing and sales, but only if it truly speaks to your audience. 4. Publishing really, really short or really, really long content Have you ever ordered a meal at a restaurant, and when it arrives, you see that it’s a teensy-weensy portion with a squiggle of sauce on a glistening giant plate? Deciding to leave hungry and get french fries on the drive home is almost never a fun conversation to have with yourself. When it comes to content, you don’t want your readers to have to go out for seconds just to get their questions answered. Make sure that what you’re delivering provides enough information that your readers feel satisfied and have learned something. On the other hand, you don’t want overwhelm them with more than they can handle, like a teenaged boy in a buffet line. The sad truth is, there’s no one right length for content. You definitely have to use some judgment here — there isn’t an equation for it. Try to focus on making sure your content is clear, concise, and easy to read. If the subject you’re covering requires you to go into more detail, then let that be a piece of longer-form content. But don’t ramble on only to end up making a piece longer than it needs to be. Want to make sure your strategy checks out? Download  to make sure that your content is cringe-free. 5. Not keeping an eye on how your content is performing If you take your marketing seriously, it’s an absolute must to track the metrics of your website and content. It’s the only way that you can truly know whether what you’re doing is working or not. One of my favorite quotes is from professional tennis player Billie Jean King: “Champions adjust.” In order to be successful, you have to make changes based on what you’re currently seeing. Finding out that content creators are not tracking the metrics of their content is alarming. Everyone with a website should be paying attention to Google Analytics. And if you’re using a marketing automation platform, be sure to keep tabs on what is performing well so that you can build on successful practices and nix the unsuccessful ones. If you think that you are committing one of these content crimes, everything can still be OK — provided you go and sin no more. Content marketing is absolutely worth your time and effort, and the results that come from doing it correctly can completely change the way your company thinks about sales and marketing. Now, while you mull all of that over, I’m going to go back to watching cringey YouTube videos. Set up a call with us to discuss how our team can help you create content that helps you achieve your goals. […]

  • The 4 Types of Business Audits You Need to Conduct for Survival
    by Manish Dudharejia on July 17, 2019 at 3:00 pm

    Auditing isn’t just a term you should get concerned about hearing during tax season; it’s a way to make sure your company is functioning properly, […] The post The 4 Types of Business Audits You Need to Conduct for Survival appeared first on Jeffbullas's Blog. […]

  • Want to Rank #1? 6 Tips to Create SEO-Friendly Content via @ashleymadhatter
    by Ashley Ward on July 17, 2019 at 1:45 pm

    Ready to create content that has the potential to rank #1? Here's how to create that SEO-friendly content.The post Want to Rank #1? 6 Tips to Create SEO-Friendly Content via @ashleymadhatter appeared first on Search Engine Journal. […]

  • The 7 Keys to List Posts that Are Worth Writing (and Reading)
    by Sonia Simone on July 17, 2019 at 1:00 pm

    A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list... Continue Reading The post The 7 Keys to List Posts that Are Worth Writing (and Reading) appeared first on Copyblogger. […]

  • Tips from High-Converting Sites
    by Dana Roth on July 16, 2019 at 9:29 pm

    There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your site with high-converting content. In the end, the hardest part is not getting the person to the door, it’s getting them inside.  After working with hundreds of sites, we have come across the following tips The post Tips from High-Converting Sites appeared first on Martech Zone. […]

  • How to Create an Evergreen Content Strategy
    by Carmel Anderson on July 16, 2019 at 2:54 pm

    What is the hallmark of good content? Ask 100 content marketers, and you’ll probably hear at least 101 different answers. However, whether the goal of a post is to drive traffic, develop backlinks, earn shares, or just about anything else, every marketer would agree that the longer the content is able to do it, the better. After all, would you rather have a blog post that attracts new visitors for a month, a year, or a decade? This is why creating popular content is no longer enough. You want evergreen content that is popular and stands the test of time. 3 Steps to a Successful Evergreen Content Strategy Here’s one of the most concise explanations about the importance of evergreen content from Jacob Warwick: “The best evergreen content is the holy grail of content marketing. It’s that article that consistently ranks well in search and drives 65 percent of your … The post How to Create an Evergreen Content Strategy appeared first on BuzzSumo. […]

  • 4 Responsible Ways to Communicate Data
    by Loryn Cole on July 16, 2019 at 1:00 pm

    Of all the persuasion tools content marketers have in their toolkit, data is one of the strongest. According to a... Continue Reading The post 4 Responsible Ways to Communicate Data appeared first on Copyblogger. […]

  • Four cool keyword research tools you can use for free now
    by Ann Smarty on July 15, 2019 at 4:20 pm

    Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more. The post Four cool keyword research tools you can use for free now appeared first on Search Engine Watch. […]

  • Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value
    by Shannon Tucker on July 15, 2019 at 2:44 pm

    What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the others don’t care about your article. If you have 1 billion impressions but you walk out The post Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value appeared first on Martech Zone. […]

  • 3 Content Marketing Don’ts from a Grocery Store Solicitor
    by Stefanie Flaxman on July 15, 2019 at 1:00 pm

    A grocery store solicitor is a nuisance because grocery shopping isn’t typically a leisurely activity. The shopper needs to get... Continue Reading The post 3 Content Marketing Don’ts from a Grocery Store Solicitor appeared first on Copyblogger. […]

  • The Value of a Connector versus the Influencer
    by Douglas Karr on July 12, 2019 at 4:37 pm

    We continue to struggle within the influencer industry with vanity metrics and high numbers. I’ve been critical of the industry since its inception in social media that most metrics and platforms don’t actually measure influence, they just measure the size of the network, audience, or community. I personally have a very large network… so much so that it’s often unruly and I have a difficult time fostering good connections with many people that I respect. The post The Value of a Connector versus the Influencer appeared first on Martech Zone. […]

  • How to grab featured snippet rankings with zero link building effort
    by Khalid Farhan on July 12, 2019 at 11:00 am

    A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included. The post How to grab featured snippet rankings with zero link building effort appeared first on Search Engine Watch. […]

  • Virtual Shopping Assistant: The Next Big Development in ECommerce?
    by Jake Rheude on July 11, 2019 at 4:45 pm

    It’s 2019 and you walk into a brick-and-mortar retail store. No, this is not a joke, and that’s not the punchline. ECommerce continues to take bigger bites out of the retail pie, but there are still unrealized milestones when it comes to the innovations and convenience of brick and mortar. One of the last frontiers is the presence of the friendly, helpful shop assistant.  “How can I help you?” is something we’re used to hearing The post Virtual Shopping Assistant: The Next Big Development in ECommerce? appeared first on Martech Zone. […]

  • 17 Perceptive Ways to Persuade with Modern Copywriting
    by Sonia Simone on July 11, 2019 at 1:00 pm

    Fads and platforms come and go, but one fact endures: Copywriting is the mechanism that allows businesses to make money... Continue Reading The post 17 Perceptive Ways to Persuade with Modern Copywriting appeared first on Copyblogger. […]

  • Everything You Need to Know Right Now About Content Marketing
    by Lauren Morrow on July 11, 2019 at 12:00 pm

    Most business owners are aware that their company needs a website. But these days, simply having a website isn't good enough. We're hungry for information out here in the World Wide Web. We want as much of it as we can get, as quick as possible. If you're going to keep up out here, your company needs to be easy to find on a search engine, and it needs to provide answers. […]

  • What’s Most Important for SEO?
    by Heather Lloyd-Martin on July 10, 2019 at 4:26 pm

    Did the news about Google’s recent core algorithm update freak you out? After all, SEO is confusing enough. But hearing that Google’s core algorithmic updates can drive companies out of business is always a little…weird. During this time of Google FUD (fear, uncertainty, and doubt,) people look for the secret SEO recipe that will make Google happy. Which makes sense — you [...] The post What’s Most Important for SEO? appeared first on SuccessWorks. […]

  • 5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas via @JuliaEMcCoy
    by Julia McCoy on July 10, 2019 at 1:45 pm

    Here are five ways to generate your hottest content ideas yet.The post 5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas via @JuliaEMcCoy appeared first on Search Engine Journal. […]

  • How to Win Over New Kinds of Readers
    by Sonia Simone on July 10, 2019 at 1:00 pm

    Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?... Continue Reading The post How to Win Over New Kinds of Readers appeared first on Copyblogger. […]

  • Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
    by Douglas Karr on July 9, 2019 at 6:03 pm

    For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams.  Alexa Site Overview The Alexa.com Site Overview service – which already serves more than three million unique users each month – provides highly-relevant data pertaining to The post Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free appeared first on Martech Zone. […]

  • How Personalization is Changing Content Marketing Campaigns
    by Vikas Agrawal on July 9, 2019 at 3:19 pm

    Personalization can be defined in ways that suit your needs or supports your biases. In digital marketing, that may solely depend on your specialization. For example, we can define personalization for e-commerce, PPC, demand generation, and email. But generally, personalization means using customer insights including but not limited to their behavioral pattern or demographic information to increase the relevance of our content. When done well, personalization gives the feeling that you’re speaking directly with a particular consumer or groups of consumers at a particular time. Why should you bother with personalization anyway? A study by HubSpot shows that personalized CTAs converted 202 percent better than default versions. A Deloitte study found that apart from just basic personalization, 36 percent of consumers expect personalized products or services. 88 percent of marketers in a survey by Evergage said personalization has helped them realize better business results and 61 percent say personalization has helped them achieve superior customer experience. I can keep reeling out these numbers endlessly. But it will do little or nothing for you if you don’t know how all of this personalization stuff works. Let’s go into that next. The post How Personalization is Changing Content Marketing Campaigns appeared first on Scoop.it Blog. […]

 

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