September 13, 2018

Marketing / SEO

  • How Product Pricing Online Can Influence Buying Behavior
    by Douglas Karr on October 15, 2018 at 3:00 pm

    The psychology behind ecommerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how buying behavior can be influenced easily with some minor tweaks. Psychological pricing is an effective sales-driving strategy for businesses. By tapping into human psychology and the way consumers perceive price and value, businesses are able The post How Product Pricing Online Can Influence Buying Behavior appeared first on MarTech. […]

  • If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls
    by Stefanie Flaxman on October 15, 2018 at 1:00 pm

    If it’s not one thing, it’s another. A limited number of choices might make us feel like we have to... Continue Reading The post If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls appeared first on Copyblogger. […]

  • 3 Emerging Technologies in Marketing: What You Must Consider by @kevlindsay
    by Kevin Lindsay on October 15, 2018 at 12:45 pm

    Here's what marketers should know when incorporating AR, VR, and chatbots into your marketing programs.The post 3 Emerging Technologies in Marketing: What You Must Consider by @kevlindsay appeared first on Search Engine Journal. […]

  • How to Create Content: The Ultimate Guide to Content Creation
    by nbartels@influenceandco.com (Nickie Bartels) on October 12, 2018 at 3:00 pm

    If you're like most marketers today, then you know that consistent, high-quality content creation is essential to the success of your efforts. But did you know that creating amazing content doesn't just benefit your isolated content marketing program — it can make a difference across your entire organization? […]

  • Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective
    by Douglas Karr on October 12, 2018 at 2:34 pm

    Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact on that. Our viewing capabilities aren’t horizontal, humans can easily accommodate and enjoy a vertical video. Interaction with mobile devices The post Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective appeared first on MarTech. […]

  • What Content Marketers Need to Know About Search in 2019
    by Ann Smarty on October 12, 2018 at 1:00 pm

    Unlike content marketing (which is centuries old), SEO is a very new discipline. It has been around for just a couple decades, and it quickly became the primary digital focus for many marketers. Yet, SEO cannot exist without content, and I am happy to report that the search industry has reached maturity when it goes […] The post What Content Marketers Need to Know About Search in 2019 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. […]

  • 12 Proven Content Promotion Strategies To Get More Traffic
    by Chintan Zalani on October 11, 2018 at 3:01 pm

    In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. As small businesses continue to invest […] The post 12 Proven Content Promotion Strategies To Get More Traffic appeared first on Jeffbullas's Blog. […]

  • 18 Must-See Video Marketing Secrets & Insights by @lisabuyer
    by Lisa Buyer on October 11, 2018 at 1:45 pm

    Learn video marketing secrets that can help your brand dominate social video marketing and beyond.The post 18 Must-See Video Marketing Secrets & Insights by @lisabuyer appeared first on Search Engine Journal. […]

  • 17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For
    by Sonia Simone on October 11, 2018 at 1:00 pm

    Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s... Continue Reading The post 17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For appeared first on Copyblogger. […]

  • How to Treat Your Public Speakers
    by Douglas Karr on October 11, 2018 at 2:00 am

    This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South Dakotan. Korena’s goal was to bring professional speakers in from out of state that could leave an impression with South Dakota businesses so that they’re motivated to adopt digital sales and marketing strategies. When I The post How to Treat Your Public Speakers appeared first on MarTech. […]

  • Why Do Keyphrase-Stuffed Pages Position?
    by Heather Lloyd-Martin on October 10, 2018 at 10:31 pm

    In a perfect world, our well-written content always positions top-10. In reality, well, weird things happen. Sometimes, a keyphrase-stuffed page makes it to the top of Google’s search results. And stays there. How can that be? Did someone pay Google for that listing? (No.) Is repeating the keyphrase over and over a viable SEO writing tactic again? (Thankfully, no.) Or, is there something [...] The post Why Do Keyphrase-Stuffed Pages Position? appeared first on SuccessWorks. […]

  • Spark Your Next Breakthrough Copy Insight with Systematic Listening
    by Sonia Simone on October 10, 2018 at 1:00 pm

    I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke... Continue Reading The post Spark Your Next Breakthrough Copy Insight with Systematic Listening appeared first on Copyblogger. […]

  • Textbroker: Reviews, Features, Prices, and Alternative
    by Wendy H. on October 9, 2018 at 8:29 pm

    Looking for a content writer? You have many options through freelance writer platforms. Each platform has its advantages and disadvantages, and you should have a clear idea of what those are and how they will impact your goals prior to opening a client account. Here we will take a look at Textbroker.com as a platform, ... Read more The post Textbroker: Reviews, Features, Prices, and Alternative appeared first on The Scripted Blog. […]

  • Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content Marketing
    by Joyce Chou on October 9, 2018 at 3:00 pm

    Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons? It’s understandable – blog outsourcing has its […] The post Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content Marketing appeared first on Jeffbullas's Blog. […]

  • 5 Bad SEO Content Tactics You Should Have Abandoned Already by @JuliaEMcCoy
    by Julia McCoy on October 9, 2018 at 1:45 pm

    To lift your website higher in search results, it’s time to stop doing these 5 bad SEO content tactics.The post 5 Bad SEO Content Tactics You Should Have Abandoned Already by @JuliaEMcCoy appeared first on Search Engine Journal. […]

  • These 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t
    by Nick Usborne on October 9, 2018 at 1:00 pm

    Search on Google and you’ll find hundreds of thousands of pages devoted to copywriting secrets, tips, tricks, and techniques. Go... Continue Reading The post These 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t appeared first on Copyblogger. […]

  • ­­­6 Low Budget Content Marketing Ideas for Small Businesses
    by James Daily on October 8, 2018 at 4:23 pm

    You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost. One of these, of course, is content marketing. In fact, it can be the most cost-effective of all marketing strategies. Here are content marketing tactics that every small business should be utilizing: Networking and Collaboration Local businesses understand the value of networking – establishing relationships The post ­­­6 Low Budget Content Marketing Ideas for Small Businesses appeared first on MarTech. […]

  • What are the differences between the PLUS plan and the Enterprise version
    by Mathieu Rouart on October 8, 2018 at 1:17 pm

    For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I have written this article to summarize these differences: Manage a private content space and collaborate as a team with Scoop.it [...] The post What are the differences between the PLUS plan and the Enterprise version appeared first on Scoop.it Blog. […]

  • 3 Simple Questions that Help You Craft Better Headlines
    by Stefanie Flaxman on October 8, 2018 at 1:00 pm

    Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely.... Continue Reading The post 3 Simple Questions that Help You Craft Better Headlines appeared first on Copyblogger. […]

  • How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband
    by Douglas Karr on October 7, 2018 at 2:37 am

    If you’re going to get serious about podcasting, I’d really encourage you to save up for a Zoom H6 Recorder. It’s just a simple device that requires almost no training to record with. Add some Shure SM58 microphones, portable microphone stands, and you’ve got a studio that you can take anywhere and get great sound with. However, while this is great for a podcast where all your guests are with you, having a remote guest via the web really makes things difficult. The problem is audio latency via the web. If you just wired in The post How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband appeared first on MarTech. […]

  • Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them
    by Douglas Karr on October 6, 2018 at 12:22 am

    Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less than ever. In fact, I often refer to my writing here as articles rather than blog posts. As I’m developing my clients sites, I sometimes don’t even include the term blog in the description of The post Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them appeared first on MarTech. […]

  • ClearVoice: Reviews, Features, Prices, and Alternatives
    by Krista H. on October 5, 2018 at 6:06 pm

    It is no secret that the world’s biggest brands recognize that content is the future, and for good reason. Highly cost-effective in regards to your ROI, content marketing drives conversions. When you compare traditional marketing strategies, content marketing costs as much as 62 percent less, yet generates approximately three times the number of leads. What’s ... Read more The post ClearVoice: Reviews, Features, Prices, and Alternatives appeared first on The Scripted Blog. […]

  • 7 Reasons Why Content Needs Amazing Images, Videos & Visuals by @searchmastergen
    by Sam Hollingsworth on October 5, 2018 at 12:45 pm

    Find out why you should add visuals to your content to improve messaging and user experience.The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals by @searchmastergen appeared first on Search Engine Journal. […]

  • 25 Amazing Contact Us Pages That Will Make You Rethink Your Website by @grybniak
    by Sergey Grybniak on October 4, 2018 at 1:45 pm

    Get inspired by these 25 examples of amazing Contact Us pages and get your site to the top.The post 25 Amazing Contact Us Pages That Will Make You Rethink Your Website by @grybniak appeared first on Search Engine Journal. […]

  • A New Free Resource and an Empathetic Approach to Copy
    by Sonia Simone on October 4, 2018 at 1:00 pm

    Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing... Continue Reading The post A New Free Resource and an Empathetic Approach to Copy appeared first on Copyblogger. […]