September 13, 2018

Marketing / SEO

  • Six most common travel SEO mistakes to get right in 2019
    by Adam Durrant on December 14, 2018 at 3:25 pm

    In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes. The post Six most common travel SEO mistakes to get right in 2019 appeared first on Search Engine Watch. […]

  • Your 2019 Content Strategy: 5 Trends You Can’t Ignore
    by Omar Akhtar on December 13, 2018 at 5:15 pm

    As a digital marketing analyst at Altimeter, I’ve been tracking the ever-changing world of content marketing since 2013, but this is the first year where the changes have been truly dramatic. When I fielded the survey for my latest research report “The 2018 State of Digital Content,” I expected to find small technological advances in the […] The post Your 2019 Content Strategy: 5 Trends You Can’t Ignore appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. […]

  • Get a More Useful Perspective on Your Business and Content Goals
    by Sonia Simone on December 13, 2018 at 2:00 pm

    Sometimes in business, it’s a good idea to slow down and reflect on your real goals. Are you getting what... Continue Reading The post Get a More Useful Perspective on Your Business and Content Goals appeared first on Copyblogger. […]

  • Playoff: Add a Gamification Layer Into Any System
    by Douglas Karr on December 13, 2018 at 1:02 pm

    Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification to and you don’t have the time to have your own team of developers build a full solution, then Playoff provides a rapid, ideal alternative. Playoff is a powerful rules engine that can be easily integrated via SDK API into any existing system as a gamification layer. Engage People, Motivate Actions is the claim of Playoff, our gamification Platform. It allows corporates to The post Playoff: Add a Gamification Layer Into Any System appeared first on MarTech. […]

  • Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
    by Douglas Karr on December 13, 2018 at 4:16 am

    This week has been quite exciting as I’ve been working with some enterprise consultants from Salesforce and another company to see how I can improve strategy sessions for their customers. A huge gap in our industry right now is that companies often have the budget and resources, sometimes have the tools, but often lack the strategy to kick off an appropriate execution plan. One application that they take on the road to virtually every customer is a design thinking activity called “rose, bud, thorn”. The simplicity of the exercise and the themes that are identified The post Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing appeared first on MarTech. […]

  • Content marketing for Google SERPs in 2019
    by Nathan Abbott on December 12, 2018 at 11:01 pm

    As CTR and organic steadily drop, how can we compete in SERPs in 2019? "Zero results" update, mobile, featured snippets, and Google’s "biases." The post Content marketing for Google SERPs in 2019 appeared first on Search Engine Watch. […]

  • How Much an Effective In-House Content Marketing Team Will Cost
    by Taylor@influenceandco.com (Taylor Oster) on December 12, 2018 at 5:04 pm

    This blog post has been updated from its previous version published on February 7, 2017. […]

  • How Many Times Should You Exact Match the Keyphrase?
    by Heather Lloyd-Martin on December 12, 2018 at 4:12 pm

    Here’s a quiz for you… How many times should you exact match the keyphrase in your web copy? a. Five times b. At least once every 100 words c. At least once per paragraph d. At least seven times, but no more than 15 for a 700-word article The answer? None of the above. OK, I know that was a trick question. But, I phrased it like that [...] The post How Many Times Should You Exact Match the Keyphrase? appeared first on SuccessWorks. […]

  • Why Being Naive Can Make Your Fortune
    by Sonia Simone on December 12, 2018 at 2:00 pm

    Back when I worked in the corporate world, I used to get called naive at least once a week. I... Continue Reading The post Why Being Naive Can Make Your Fortune appeared first on Copyblogger. […]

  • The Science of Scent Marketing
    by Douglas Karr on December 12, 2018 at 12:29 am

    Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A few minutes after lighting it, I’m feeling pretty good and… I’m calm. The science behind smell is fascinating. Humans have about 50 different smell receptors that help us discern more than a trillion different odors. As we inhale, our noses collect the molecules and they dissolve on a thin membrane inside our The post The Science of Scent Marketing appeared first on MarTech. […]

  • RØDE Releases Quite the Podcast Production Studio!
    by Douglas Karr on December 11, 2018 at 11:05 pm

    One thing I’m not going to share in this post is how much money and time that I’ve spent buying, evaluating, and testing equipment for my podcasts. From a full mixer and studio, to a compact studio that I can carry in a backpack, down to USB microphones I can record via laptop or iPhone… I’ve tried them all. The problem to date has always been the combination of in-studio and remote guests. It’s such an issue that I even contacted some manufacturers to see if I could have someone build a prototype.  It’s not The post RØDE Releases Quite the Podcast Production Studio! appeared first on MarTech. […]

  • The Ultimate Guide to SEO Copywriting How to Write Content Google Will Like
    by Scoop.it Team on December 11, 2018 at 2:57 pm

    Copywriting is the craft and sometimes art of writing words to achieve a specific purpose, usually to sell something. SEO copywriting is writing content for the specific purpose of better ranking the content, or the page that contains it, in search engine query results. As the search engine in question is usually Google, it’s easy to say that SEO copywriting is mostly writing content that Google likes. But is it, really? One update after the other, Google has been trying to get its search algorithms closer to understanding how and why people search for what they search. The tech giant keeps surprising us with new interesting things it can do to better understand what people want when they search and what they get from content when they see it as a search result. SEO copywriting is also about people. They are the ones you aim to please, after all, and it’s not like Google isn’t in the business of doing exactly that. It all comes down to giving people what they need because they are your audience, they are the people for whom you’re writing the content. But because it is the way your content gets to the audience, you have to keep Google happy as well. The post The Ultimate Guide to SEO Copywriting How to Write Content Google Will Like appeared first on Scoop.it Blog. […]

  • Four tools to discover and optimize for related keywords
    by Ann Smarty on December 11, 2018 at 2:30 pm

    SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something new to bring to the table for understanding topics, expanding keyword lists, and diversifying organic rankings. The post Four tools to discover and optimize for related keywords appeared first on Search Engine Watch. […]

  • How to Stop Drowning in Data and Begin Using Your Metrics Wisely
    by Loryn Cole on December 11, 2018 at 2:00 pm

    Digital marketers have a problem: We’ve got too much data. It sounds like a ridiculous complaint coming from a data... Continue Reading The post How to Stop Drowning in Data and Begin Using Your Metrics Wisely appeared first on Copyblogger. […]

  • 14 ranking signals you need to optimize for in 2019
    by Aleh Barysevich on December 10, 2018 at 2:30 pm

    Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience. The post 14 ranking signals you need to optimize for in 2019 appeared first on Search Engine Watch. […]

  • 3 Ways to Persuade People Thinking about Buying from You
    by Stefanie Flaxman on December 10, 2018 at 2:00 pm

    You shouldn’t think about growing your audience. Actually, let me rephrase that: You shouldn’t focus on growing your audience. Especially... Continue Reading The post 3 Ways to Persuade People Thinking about Buying from You appeared first on Copyblogger. […]

  • Using 6 Principles of Persuasion to Increase Conversions by @iambenwood
    by Ben Wood on December 10, 2018 at 12:45 pm

    Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.The post Using 6 Principles of Persuasion to Increase Conversions by @iambenwood appeared first on Search Engine Journal. […]

  • Amazon Web Services: How Big Is AWS?
    by Douglas Karr on December 10, 2018 at 2:40 am

    Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy is moving a majority of its infrastructure there. Key to the popularity is the combination of the high availability and low cost. Amazon S3, for example, is designed to deliver 99.999999999% availability, serving trillions of objects worldwide. Amazon is notorious for its aggressive pricing and AWS’ is no different. That high availability and low cost has been attractive to startups who wish to scale The post Amazon Web Services: How Big Is AWS? appeared first on MarTech. […]

  • Video Marketing Trends for 2019
    by Douglas Karr on December 8, 2018 at 9:58 pm

    One area that I’ve been focused on with my clients is video. While there’s a ton of buzz around video, my concern is that it’s a similar buzz that we continue to see with social media. Everyone is doing it, but very few are doing it well. The video marketing strategies that I see that perform well require quite a bit of research, pre-planning, quality recording, great lighting, fantastic audio, and outstanding editing. Everyone is a videographer now that we all have high-definition smartphones, but that doesn’t mean everyone is a great video marketer. It’s The post Video Marketing Trends for 2019 appeared first on MarTech. […]

  • A Visual Look at Holiday Customer Journeys
    by Douglas Karr on December 7, 2018 at 8:59 pm

    If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is bargain shopping online. The decision to repair or replace – another persona searches via desktop and then mobile, and interacting The post A Visual Look at Holiday Customer Journeys appeared first on MarTech. […]

  • The Best Advice for Successful Millenial Content Marketing Strategies
    by Stacey Wonder on December 7, 2018 at 2:48 pm

    It is a world of cat videos, viral marketing, and the next big thing. With all of the platforms online to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your target market is millennials then you have an even tougher job catering to the needs of a generation that spends hours a day on social media and is unphased by traditional marketing techniques.  A generation that knows exactly what they want and doesn’t settle for anything less is a well…tough crowd. Despite this, it The post The Best Advice for Successful Millenial Content Marketing Strategies appeared first on MarTech. […]

  • How to Create Powerful SEO Content For Your Brand Site for Traction, Ranking & Customers
    by Julia McCoy on December 7, 2018 at 7:18 am

    Search engine optimization and content go together like peanut butter and jelly. One without the other is like eating a jelly sandwich – and who eats jelly sandwiches? (If you’re raising your hand right now, no judgments.) The main point is, SEO and content are each powerful on their own. But, once you mash them together, you get a much, much more effective result. Why Content Needs SEO (and Vice-Versa) When I teach content strategy to my students and team members, I use the metaphor of thinking of your content like a house. Your content “house” should be built on a solid foundation of strategy, with walls made of expertise, smart SEO keywords, long-form content, and a consistent posting schedule. SEO should be embedded in every part of your content house. It helps make it strong, sturdy, and solid, not to mention plottable online. Without SEO, your content house would … The post How to Create Powerful SEO Content For Your Brand Site for Traction, Ranking & Customers appeared first on BuzzSumo. […]

  • Top 10 Reasons To Build Your Website With WordPress
    by Ritesh Patil on December 6, 2018 at 9:56 pm

    With a new business, you are all ready to enter the market but there is one thing missing, a website. A business can highlight their brand and quickly show off their values to the customers with the help of an attractive website. Having a great, appealing website is a must these days. But what are the options to build a website? If you are an entrepreneur or you want to build your app first time then WordPress is something that can accomplish your requirements in a cost-effective way. Let’s check out the following 10 reasons The post Top 10 Reasons To Build Your Website With WordPress appeared first on MarTech. […]

  • What people search for: Tools for trends
    by Robin Sherwood on December 6, 2018 at 2:45 pm

    Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories. The post What people search for: Tools for trends appeared first on Search Engine Watch. […]

  • You Need This 2019 Marketing Calendar & Free Templates! by @annaleacrowe
    by Anna Crowe on December 6, 2018 at 2:45 pm

    This marketing calendar and free templates have every special day and monthly observance you need to know in 2019.The post You Need This 2019 Marketing Calendar & Free Templates! by @annaleacrowe appeared first on Search Engine Journal. […]