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Marketing / SEO

  • SEO Automation: How To Simplify Boring Tasks & Win Customers Over
    by Brian Gareth on January 20, 2022 at 6:00 am

    Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires.The post SEO Automation: How To Simplify Boring Tasks & Win Customers Over appeared first on Search Engine Journal.

  • LinkedIn Adds 3 New & Free Marketing Courses
    by Matt Southern on January 20, 2022 at 4:14 am

    LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business.The post LinkedIn Adds 3 New & Free Marketing Courses appeared first on Search Engine Journal.

  • Instagram Subscriptions Let Creators Make Monthly Recurring Income
    by Matt Southern on January 19, 2022 at 10:53 pm

    Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income.The post Instagram Subscriptions Let Creators Make Monthly Recurring Income appeared first on Search Engine Journal.

  • How To Combine Posts and Custom Post Types In WordPress Queries and RSS Feed
    by Douglas Karr on January 19, 2022 at 10:07 pm

    One of the most amazing features of WordPress is the ability to build Custom Post Types. This flexibility is fantastic… as custom post types can be utilized for a business to organize other types of posts like events, locations, FAQs, portfolio items easily. You can build custom taxonomies, additional metadata fields, and even custom templates to display them. On our site at Highbridge, we have a custom post type set up for projects in addition © 2021 DK New Media, LLC, All Rights Reserved

  • How To Get Free Hotel Booking Links In Google
    by Brooke Osmundson on January 19, 2022 at 9:24 pm

    Learn how to utilize Google's free booking links for hotel advertisers with this helpful guide.The post How To Get Free Hotel Booking Links In Google appeared first on Search Engine Journal.

  • 5 Marketing Strategies Business Owners Should Start in 2022
    by Nicholas Leighton on January 19, 2022 at 7:00 pm

    The new year is a time to set goals and start delivering on your plan.

  • Regex For SEO: A Guide To Regular Expressions (With Use Cases)
    by Dan Taylor on January 19, 2022 at 2:45 pm

    Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO.The post Regex For SEO: A Guide To Regular Expressions (With Use Cases) appeared first on Search Engine Journal.

  • 9 Tips To Help Your B2B Google Ads Campaigns Shine
    by Alex Macura on January 19, 2022 at 1:45 pm

    Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.The post 9 Tips To Help Your B2B Google Ads Campaigns Shine appeared first on Search Engine Journal.

  • Google Changes Recipe Structured Data Guidance
    by Roger Montti on January 19, 2022 at 1:02 pm

    Google's guidance on recipe structured data is updated. Publishers recommended to update implementationThe post Google Changes Recipe Structured Data Guidance appeared first on Search Engine Journal.

  • Microsoft Clarity Analytics: Everything You Need To Know
    by Roger Montti on January 19, 2022 at 12:45 pm

    Do you need Microsoft Clarity if you're already using Google Analytics? Learn more about Clarity's unique features and benefits here.The post Microsoft Clarity Analytics: Everything You Need To Know appeared first on Search Engine Journal.

  • 4 Content Marketing Options to Help You Achieve Your Goals
    by Becky Ruyle on January 19, 2022 at 12:00 pm

    A really interesting conversation emerged on LinkedIn recently.

  • 12 Important Image SEO Tips You Need To Know
    by Anna Crowe on January 19, 2022 at 10:29 am

    Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know.The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.

  • Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data
    by Corey Morris on January 19, 2022 at 7:45 am

    Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here's how.The post Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data appeared first on Search Engine Journal.

  • 5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them
    by Serge Bezborodov on January 19, 2022 at 6:00 am

    Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise?The post 5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them appeared first on Search Engine Journal.

  • Google: FAQ Schema Can Be Used On Select Questions
    by Matt Southern on January 19, 2022 at 4:24 am

    Here's what Google advises regarding the use of FAQ markup on only select questions within a Q&A section.The post Google: FAQ Schema Can Be Used On Select Questions appeared first on Search Engine Journal.

  • Does Google Have A Problem With Big Robots.txt Files?
    by Matt Southern on January 19, 2022 at 1:13 am

    Google addresses the subject of robots.txt files and whether it's a good SEO practice to keep them within a reasonable size.The post Does Google Have A Problem With Big Robots.txt Files? appeared first on Search Engine Journal.

  • Google Shares Advice on Site Migrations
    by Roger Montti on January 18, 2022 at 10:28 pm

    Google offers tips on completing a successful site migrationThe post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.

  • Google’s Advice For Targeting Multiple Locations With One Website
    by Matt Southern on January 18, 2022 at 7:05 pm

    Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states.The post Google’s Advice For Targeting Multiple Locations With One Website appeared first on Search Engine Journal.

  • How to Use a Content Calendar to Improve Your Content Workflow
    by Victoria Taylor on January 18, 2022 at 4:20 pm

    Today, content marketing is one of the most popular forms of online marketing with more than 70% of its users actively using it to drive their advertising KPIs. If you are someone who has tried exploring this field, you must know how difficult it is to create a regular content flow and then distribute it to the right channels, for the right audience.  The post How to Use a Content Calendar to Improve Your Content Workflow appeared first on Scoop.it Blog.

  • SlayerAI: Determining the Many Different Words you Need to Win
    by Douglas Karr on January 18, 2022 at 4:12 pm

    On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes are 15% more engaging than denim short shorts in the fashion market. Slayer processes text © 2021 DK New Media, LLC, All Rights Reserved

  • The Business of Harnessing the Power of Social Media
    by Juda Honickman on January 18, 2022 at 3:00 pm

    As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.

  • SEO Resolutions For 2022: What To Focus On This Year
    by Tony Wright on January 18, 2022 at 2:45 pm

    What can marketers do to improve their SEO skills in 2022? Read one SEO expert's resolutions and how he plans to grow in his career.The post SEO Resolutions For 2022: What To Focus On This Year appeared first on Search Engine Journal.

  • Should You Disavow Links From Spammy Yet High Authority Sites?
    by Adam Riemer on January 18, 2022 at 1:45 pm

    A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score?The post Should You Disavow Links From Spammy Yet High Authority Sites? appeared first on Search Engine Journal.

  • Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs
    by Miranda Miller on January 18, 2022 at 12:45 pm

    Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent.The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs appeared first on Search Engine Journal.

  • Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
    by Angie Nikoleychuk on January 18, 2022 at 8:47 am

    Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer.The post Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs appeared first on Search Engine Journal.