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Marketing / SEO

  • Why Content Marketing For Law Firms Doesn’t Have To Be Boring
    by Jason Hennessey on October 6, 2022 at 11:46 pm

    It’s time for content marketers to reinvent the way they look at creating content for a "boring" niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal.

  • Google Ads Update: Target Users Who Click On In-App Ads
    by Matt G. Southern on October 6, 2022 at 9:40 pm

    Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.

  • How To Combine Email And Social Media Strategy For Better Business Growth
    by Kevin George on October 6, 2022 at 4:30 pm

    In this article, we are going to highlight various ways in which you can effectively combine your social media and email marketing strategies to amplify your business’ growth. Read on to find out! The post How To Combine Email And Social Media Strategy For Better Business Growth appeared first on Scoop.it Blog.

  • The Death & Afterlife of Content Marketing [Podcast]
    by Loren Baker on October 6, 2022 at 2:03 pm

    Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife of Content Marketing [Podcast] appeared first on Search Engine Journal.

  • 7 Tips For Better Local SEO Reporting
    by Matt Bertram on October 6, 2022 at 1:45 pm

    Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting appeared first on Search Engine Journal.

  • A Guide To Google’s Knowledge Graph Search API For SEO
    by Ruth Everett on October 6, 2022 at 12:45 pm

    Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To Google’s Knowledge Graph Search API For SEO appeared first on Search Engine Journal.

  • Twitter Update Sets Goal To Be “Best Place To Share Media”
    by Roger Montti on October 6, 2022 at 10:35 am

    Changes to how users share images, videos and GIFS sets the stage for Twitter to become the "best place to share media" The post Twitter Update Sets Goal To Be “Best Place To Share Media” appeared first on Search Engine Journal.

  • Google Analytics Discontinues Store Visits Reporting
    by Matt G. Southern on October 6, 2022 at 4:54 am

    Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store Visits Reporting appeared first on Search Engine Journal.

  • How To Create Engaging Social Media Content: 12 Tips To Drive Results
    by Brent Csutoras on October 5, 2022 at 11:45 pm

    Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media Content: 12 Tips To Drive Results appeared first on Search Engine Journal.

  • Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice Recognition
    by Roger Montti on October 5, 2022 at 9:37 pm

    Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns The post Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice Recognition appeared first on Search Engine Journal.

  • Google Settles Consumer Privacy Lawsuit For $85 Million
    by Brian Frederick on October 5, 2022 at 6:41 pm

    The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit For $85 Million appeared first on Search Engine Journal.

  • Twitter Emulates TikTok With Two New Features
    by Roger Montti on October 5, 2022 at 6:29 pm

    Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two New Features appeared first on Search Engine Journal.

  • Closing Data Gaps Across Different Domains In Financial Services
    by Tony Brown on October 5, 2022 at 6:03 pm

    Targeted advertising and marketing in financial services generates a huge payoff. That payoff can be exponentially increased by six to seven times through personalized messages offered in real-time through contextualized data. These benefits are built on the foundations of real-time customer listening through data collection and identity resolution, making real-time customer data platforms (CDPs) a vital component to driving revenue growth and exceptional customer experiences in digital channels.  Not all CDPs are created equal. Financial © 2021 DK New Media, LLC, All Rights Reserved

  • Google Integrates The Google Tag With Ads & Analytics
    by Matt G. Southern on October 5, 2022 at 6:00 pm

    Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag With Ads & Analytics appeared first on Search Engine Journal.

  • How To Apply Monroe’s Motivated Sequence In Your Sales Content
    by Douglas Karr on October 5, 2022 at 2:58 pm

    My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Alan H. Monroe was an American psychologist, author, and expert in communication strategies. He is best known for the motivated sequence, also known as persuasive speech. Monroe put together a © 2021 DK New Media, LLC, All Rights Reserved

  • Instagram Is Now Putting Ads In Your Profile Feed
    by Matt G. Southern on October 5, 2022 at 2:44 pm

    In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting Ads In Your Profile Feed appeared first on Search Engine Journal.

  • Enterprise Social Media Marketing Platform Features
    by Douglas Karr on October 5, 2022 at 2:25 pm

    If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in deploying and managing multiple accounts, and control access. Approval Processes – enterprise organizations typically have © 2021 DK New Media, LLC, All Rights Reserved

  • Do I Write Separate Pillar Posts For Each Category?
    by Tony Wright on October 5, 2022 at 1:45 pm

    What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write Separate Pillar Posts For Each Category? appeared first on Search Engine Journal.

  • 3 Experiments To Run For Responsive Search Ads Testing
    by Ashwin Balakrishnan on October 5, 2022 at 12:45 pm

    While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To Run For Responsive Search Ads Testing appeared first on Search Engine Journal.

  • Is RankBrain A Ranking Factor In Google Search?
    by Matt G. Southern on October 5, 2022 at 11:45 am

    RankBrain is a technology that seems to impact how Google returns search results but does it? Here's what the pieces of evidence say. The post Is RankBrain A Ranking Factor In Google Search? appeared first on Search Engine Journal.

  • How to Use Lead Nurturing Content to Close Sales
    by Brittni Kinney Ratliff on October 5, 2022 at 11:00 am

    This article was originally published on Sales & Marketing Management.

  • How Google’s Helpful Content & Core Updates Impact Your Website [Webinar]
    by Heather Campbell on October 5, 2022 at 5:00 am

    Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar! The post How Google’s Helpful Content & Core Updates Impact Your Website [Webinar] appeared first on Search Engine Journal.

  • Murf: A Voiceover Studio With Voices Powered By Artificial Intelligence (AI)
    by Douglas Karr on October 4, 2022 at 10:46 pm

    I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy work, though. Annunciation, inflection, tone… all require practice. Not to mention having a great studio to record in for outstanding voice quality. There are challenges with voiceovers, though. Talent – it’s not always easy to find the right personality to record your voiceover work. Often, we selected a few different people and then presented each to the © 2021 DK New Media, LLC, All Rights Reserved

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  • Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility
    by Douglas Karr on October 4, 2022 at 7:27 pm

    There’s not a single client that we work on that we’re not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself, it also should be based on concrete data that supports the investment in its creation. If you’re a longtime follower of © 2021 DK New Media, LLC, All Rights Reserved

  • How to Become a LinkedIn Thought Leader
    by Georgi Todorov on October 4, 2022 at 4:00 pm

    If you want to discover how to become a LinkedIn thought leader in your industry, keep reading because we’re about to spill all the tips.   The post How to Become a LinkedIn Thought Leader appeared first on Scoop.it Blog.