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Marketing / SEO

  • Twitter Adds Bitcoin & GoFundMe As Tipping Options
    by Matt Southern on September 23, 2021 at 10:21 pm

    Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.The post Twitter Adds Bitcoin & GoFundMe As Tipping Options appeared first on Search Engine Journal.

  • PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP
    by Roger Montti on September 23, 2021 at 7:39 pm

    PageSpeed Insights updates to Lighthouse 8.4. A new audit diagnoses a widespread Largest Contentful Paint problemThe post PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP appeared first on Search Engine Journal.

  • Google Updates Keyword Matching Processes for Phrase & Broad Match
    by Amy Bishop on September 23, 2021 at 6:58 pm

    Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to know!The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal.

  • Google: Referral Traffic Doesn’t Increase Link Equity
    by Matt Southern on September 23, 2021 at 5:55 pm

    When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on.The post Google: Referral Traffic Doesn’t Increase Link Equity appeared first on Search Engine Journal.

  • Content Marketing Strategies for SaaS in 2021 and Beyond
    by Travis Jamison on September 23, 2021 at 3:00 pm

    The past couple of years have seen a significant shift in the way successful SaaS brands approach marketing. The post Content Marketing Strategies for SaaS in 2021 and Beyond appeared first on Scoop.it Blog.

  • 20 Great Search Engines You Can Use Instead of Google
    by Chuck Price on September 23, 2021 at 2:40 pm

    Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google.The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.

  • How to Set Up Your Google Analytics 4 for Success
    by Brie E Anderson on September 23, 2021 at 1:45 pm

    Google Analytics 4 will eventually be our only GA platform option so it's important to learn how to set it up properly. Here's how.The post How to Set Up Your Google Analytics 4 for Success appeared first on Search Engine Journal.

  • How to Get Your Facebook Page or Account Verified
    by Amanda DiSilvestro on September 23, 2021 at 12:45 pm

    Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified.The post How to Get Your Facebook Page or Account Verified appeared first on Search Engine Journal.

  • How To Track Elementor Form Submissions in Google Analytics Events using JQuery
    by Douglas Karr on September 23, 2021 at 11:51 am

    I’ve been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms. It’s a great system… kicking off drip campaigns to people who request information and pushing a lead to the appropriate sales representative when requested. I’m really impressed with Elementor’s form flexibility and look and © %currentyear% DK New Media, LLC, All Rights Reserved

  • What is Enterprise Search? Definition and Examples
    by Adam Heitzman on September 23, 2021 at 11:45 am

    Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more.The post What is Enterprise Search? Definition and Examples appeared first on Search Engine Journal.

  • Get Your Free Online Course at the MarketingProfs Open House
    by MarketingProfs on September 23, 2021 at 5:00 am

    Don't miss it! Today only, September 23, you can sign up for any MarketingProfs online marketing course at no cost.The post Get Your Free Online Course at the MarketingProfs Open House appeared first on Search Engine Journal.

  • Brandemonium | October 6-7, 2021 | Virtual Conference
    by Douglas Karr on September 22, 2021 at 7:56 pm

    The Cincinnati-based international branding and marketing conference Brandemonium will return for a fifth year on Wednesday and Thursday, October 6-7, 2021, online using Hopin. Brandemonium 2021 will focus on looking to the future following a topsy-turvy 2020 and 2021. The essence of the conference is still brand agility. After the last 16 months, brands have to adapt faster than ever before. We’ve curated some great leaders in the marketing and branding world to talk about what the future holds. Brandemonium Co-Founder © %currentyear% DK New Media, LLC, All Rights Reserved

  • WordPress Ninja Forms Vulnerability Exposes Over a Million Sites
    by Roger Montti on September 22, 2021 at 6:51 pm

    WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scamsThe post WordPress Ninja Forms Vulnerability Exposes Over a Million Sites appeared first on Search Engine Journal.

  • B2B Content Marketing Trends
    by Douglas Karr on September 22, 2021 at 6:15 pm

    The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B Content Marketing Trends in 2021 that drives home 7 trends central to how B2B content © %currentyear% DK New Media, LLC, All Rights Reserved

  • Google’s Apps Work Different on iOS 15
    by Matt Southern on September 22, 2021 at 5:21 pm

    Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about.The post Google’s Apps Work Different on iOS 15 appeared first on Search Engine Journal.

  • Google Announces “Things to Do” Free Listing & Ad Unit
    by Amy Bishop on September 22, 2021 at 4:22 pm

    Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!The post Google Announces “Things to Do” Free Listing & Ad Unit appeared first on Search Engine Journal.

  • How to build a Black Friday campaign that works for your B2B business
    by Louise Linehan on September 22, 2021 at 3:53 pm
  • 7 Signs You Do Not Need An Ad Server
    by Angelina Lugova on September 22, 2021 at 3:52 pm

    Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can deliver measurable optimization to certain ad networks and other tech players, but an ad server is not the right solution for everyone in every situation.  In our 10+ years of work in the industry, we © %currentyear% DK New Media, LLC, All Rights Reserved

  • 5 Steps to GMB Products Set-Up via Google Product Editor
    by Claire Carlile on September 22, 2021 at 2:45 pm

    Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here's how.The post 5 Steps to GMB Products Set-Up via Google Product Editor appeared first on Search Engine Journal.

  • How to Use Python to Forecast Demand, Traffic & More for SEO
    by Andreas Voniatis on September 22, 2021 at 1:45 pm

    Forecasting can offer great value in SEO. Here's how to get data-driven answers about possible trends in organic search using Python.The post How to Use Python to Forecast Demand, Traffic & More for SEO appeared first on Search Engine Journal.

  • Author Authority: Is It a Google Ranking Factor?
    by Anna Crowe on September 22, 2021 at 12:45 pm

    Does author authority impact your organic search rankings? Learn whether search engines really care about who created the content and if it impacts ranking algorithms.The post Author Authority: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

  • Helpful SEO Automations to Drive E-Commerce Optimizations at Scale
    by Heather Campbell on September 22, 2021 at 11:45 am

    Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers.The post Helpful SEO Automations to Drive E-Commerce Optimizations at Scale appeared first on Search Engine Journal.

  • WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone
    by Roger Montti on September 22, 2021 at 9:17 am

    Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group BlockThe post WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone appeared first on Search Engine Journal.

  • Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups
    by Douglas Karr on September 21, 2021 at 7:34 pm

    One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface changes. In order to plan the smallest feature or user interface change, I would interview heavy users of the platform in how they utilize and interact with the platform, interview prospective customers on how they © %currentyear% DK New Media, LLC, All Rights Reserved

  • Everything There Is To Know About BuzzSumo’s Content Analyzer
    by Louise Linehan on September 21, 2021 at 3:24 pm