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Marketing / SEO

  • Google’s Product Review Update & More Digital Marketing News via @sejournal, @shepzirnheld
    by Christine Zirnheld on April 16, 2021 at 4:00 pm

    In this episode, Google's algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.The post Google’s Product Review Update & More Digital Marketing News appeared first on Search Engine Journal.

  • 5 Top Crawl Stats Insights in Google Search Console via @sejournal, @TomekRudzki
    by Tomek Rudzki on April 16, 2021 at 1:45 pm

    Crawl stats is a powerful report within Google Search Console, though it's not accessible from within the main interface. Here's how to find it.The post 5 Top Crawl Stats Insights in Google Search Console appeared first on Search Engine Journal.

  • Experts Share Their Tips As Google’s Insights Page Rolls Out Globally via @sejournal, @hoffman8
    by Amy Bishop on April 16, 2021 at 1:25 pm

    Google's Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.The post Experts Share Their Tips As Google’s Insights Page Rolls Out Globally appeared first on Search Engine Journal.

  • Scalable SEO: 20 Enterprise Experts Share Tips & Advice via @sejournal, @marktraphagen
    by Mark Traphagen on April 16, 2021 at 12:45 pm

    Discovering and implementing the efficiencies of scale is essential for Enterprise SEO. In this article, SEO professionals give insight on working at the enterprise level.The post Scalable SEO: 20 Enterprise Experts Share Tips & Advice appeared first on Search Engine Journal.

  • Countries with Slow Internet Can Affect Core Web Vitals Scores via @sejournal, @martinibuster
    by Roger Montti on April 16, 2021 at 10:42 am

    Google's John Mueller discusses Core Web Vitals calculations for sites with users from slow Internet countriesThe post Countries with Slow Internet Can Affect Core Web Vitals Scores appeared first on Search Engine Journal.

  • Google Lightning Talks: The State of SEO via @sejournal, @MattGSouthern
    by Matt Southern on April 15, 2021 at 11:31 pm

    A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.The post Google Lightning Talks: The State of SEO appeared first on Search Engine Journal.

  • 024 – More SEO Conversions via Paid Traffic With Andy McDuff
    by Gert on April 15, 2021 at 10:00 pm

    When businesses use paid traffic to get more SEO conversions, they have to make sure that they will have a good return of investment. Paid traffic is a cost, an expense that needs to be taken in consideration. Understanding how it works is also key to the success of the marketing effort, whether it is La entrada 024 – More SEO Conversions via Paid Traffic With Andy McDuff se publicó primero en SEOLeverage.

  • Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8
    by Amy Bishop on April 15, 2021 at 9:09 pm

    Google Ads announced two updates to conversion tracking. Here's what advertisers need to know!The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.

  • Breaking: Google Announces New Dynamic Exclusion Lists via @sejournal, @hoffman8
    by Amy Bishop on April 15, 2021 at 6:50 pm

    Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here's what you need to know.The post Breaking: Google Announces New Dynamic Exclusion Lists appeared first on Search Engine Journal.

  • Why referrals from friends are still key in the digital world
    by Andy Kieffer on April 15, 2021 at 4:36 pm

    Nine out of 10 consumers say they try new products when they are recommended by their acquaintances.

  • How to Grow Your Agency with Call Tracking & Analytics via @sejournal, @CallRail
    by CallRail on April 15, 2021 at 4:30 pm

    Not all call tracking solutions are created equally. Here's what to look for in a robust phone calls solution to support your local marketing strategy.The post How to Grow Your Agency with Call Tracking & Analytics appeared first on Search Engine Journal.

  • How to Tell What Readers Want & Give It to Them via @sejournal, @JRiddall
    by Jeff Riddall on April 15, 2021 at 12:45 pm

    Learn to tap into readers' needs to create and promote more valuable content. Find 10 tips on how to tell what readers want here.The post How to Tell What Readers Want & Give It to Them appeared first on Search Engine Journal.

  • It’s Official: Google is Ending FeedBurner Email. Here are Your Next Steps.
    by Phil Hollows on April 14, 2021 at 10:03 pm

    Google has announced that Feedburner's email services will end in July 2021. Here's a guide for you to help you plan your move to a new email service as painlessly as possible.      

  • UserTesting: On-Demand Human Insights to Improve the Customer Experience
    by Douglas Karr on April 14, 2021 at 6:26 pm

    Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human © 2020 DK New Media, LLC, All Rights Reserved

  • How To Set Up Your PowerPoint Slide Show In A Single Window for Virtual Events
    by Douglas Karr on April 14, 2021 at 5:47 pm

    As companies continue to work from home, the number of virtual meetings has skyrocketed. I’m actually surprised at the number of meetings where the presenter has issues actually sharing a PowerPoint Presentation on screen. I’m also not omitting myself from this… I’ve goofed a few times along the way and delayed the start of a webinar due to issues I’ve injected. One absolute setting, though, that I ensure is set and saved with every online © 2020 DK New Media, LLC, All Rights Reserved

  • 801+ Power Words That Pack a Punch & Convert like Crazy
    by Jon Morrow on April 14, 2021 at 3:00 pm

    Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take … 801+ Power Words That Pack a Punch & Convert like Crazy Read More » The post 801+ Power Words That Pack a Punch & Convert like Crazy appeared first on Smart Blogger.

  • SEO Writers: Are You Making These 5 Common Mistakes?
    by Heather Lloyd-Martin on April 14, 2021 at 11:30 am

    Once upon a time, I worked with a fantastic writer who wrote crappy Titles. Instead of creating something clickable and compelling, she’d pen sleepy-sounding Titles like: Geriatric Cat Care | Care for Older Cats | Cat Care Yawn. This woman didn’t create yawner Titles as a strategy. It was just the way she’d always done The post SEO Writers: Are You Making These 5 Common Mistakes? appeared first on SuccessWorks.

  • 10 Biggest Mistakes Brands Commonly Make on Twitter and How to Avoid Them
    by Pankaj Narang on April 14, 2021 at 8:00 am

    It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following. The post 10 Biggest Mistakes Brands Commonly Make on Twitter and How to Avoid Them appeared first on Scoop.it Blog.

  • How to Create Content for Each Stage of Your Sales Funnel
    by Sujan Patel on April 13, 2021 at 3:00 pm

    We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that. The post How to Create Content for Each Stage of Your Sales Funnel appeared first on Scoop.it Blog.

  • JSON Viewer: Free Tool To Parse and View Your API’s JSON Output
    by Douglas Karr on April 12, 2021 at 6:55 pm

    There are times when I’m working with JavaScript Object Notation APIs and I need to troubleshoot how I’m parsing the array that’s returned. However, most of the time it’s difficult because it’s just a single string. That’s when a JSON Viewer comes in very handy so that you can indent the hierarchical data, color code it, and then scroll through to find out the information you need. What is JavaScript Object Notation (JSON)? JSON (JavaScript Object © 2020 DK New Media, LLC, All Rights Reserved

  • How to Boost the Performance of Every Blog Article You Write
    by Ann Smarty on April 12, 2021 at 10:28 am

    Are you satisfied with how your content is performing? Few  content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us wanting more. There’s no such a thing as too much traffic or too many conversions. The post How to Boost the Performance of Every Blog Article You Write appeared first on Content Marketing Consulting and Social Media Strategy.

  • A Guide To The Types and Tools To Start Creating Online Video Courses
    by Hritusharma on April 11, 2021 at 11:52 pm

    If you want to make an online tutorial or video course and need a handy list of all the best tools and strategies, then you will love this ultimate guide. Over the past several months, I have personally researched and tested many tools, hardware and tips to create successful tutorials and video courses to sell on the internet. And now you can filter this list to quickly find what you need most (there is something © 2020 DK New Media, LLC, All Rights Reserved

  • Beyond The Screen: How Blockchain Will Impact Influencer Marketing
    by Matt Dyer on April 10, 2021 at 12:03 pm

    When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of life. Before the Internet, children aspired to be astronauts or doctors, and the job title of influencer or content creator simply didn’t exist. Fast forward to today and nearly 30 percent of children aged eight to twelve © 2020 DK New Media, LLC, All Rights Reserved

  • Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM
    by Douglas Karr on April 10, 2021 at 11:32 am

    Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though, is that the ratio of touches I need to get through to find the quality © 2020 DK New Media, LLC, All Rights Reserved

  • How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line
    by Jeff Beck on April 9, 2021 at 6:18 pm

    The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending, where you invest your marketing dollars this year can reposition you within your market. Now is the time to invest in the right data-driven technology solutions to unlock better marketing insights. Not a cobbled-together living room of disparate furniture pieces with pre-chosen colors that clash (off-the-shelf solutions), © 2020 DK New Media, LLC, All Rights Reserved