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September 13, 2018

Marketing / SEO

  • Adverity: Connect, Manage, and Analyze Your Marketing Data
    by Douglas Karr on November 12, 2019 at 5:05 pm

    One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to The post Adverity: Connect, Manage, and Analyze Your Marketing Data appeared first on Martech Zone.

  • How to Increase Your Content’s E-A-T in 4 Simple Steps
    by Kelly O'Hara on November 12, 2019 at 3:00 pm

    SEO is an ever-changing game. We think we know what we’re doing for a while and then a Google algorithm update hits us like a The post How to Increase Your Content’s E-A-T in 4 Simple Steps appeared first on Jeffbullas's Blog.

  • 3 Reasons Why Good Ideas Are a Real Threat to Good Writing
    by Stefanie Flaxman on November 12, 2019 at 2:00 pm

    Ahh, the elusive “good idea.” Writers spend a large amount of time thinking about them and looking for them. It’s... Continue Reading The post 3 Reasons Why Good Ideas Are a Real Threat to Good Writing appeared first on Copyblogger.

  • How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker
    by Loren Baker on November 12, 2019 at 12:45 pm

    Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.The post How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker appeared first on Search Engine Journal.

  • 12 Email marketing best practices for sales
    by Kimberly Grimms on November 11, 2019 at 2:39 pm

    Email marketing is one marketing tool that remains powerful even after all these years. A roundup of effective tactics with examples. The post 12 Email marketing best practices for sales appeared first on Search Engine Watch.

  • Ernest Hemingway’s Top 5 Tips for Writing Well
    by Brian Clark on November 11, 2019 at 2:00 pm

    Who better? Many business people faced with the task of writing for marketing purposes are quick to say: “Hey, I’m... Continue Reading The post Ernest Hemingway’s Top 5 Tips for Writing Well appeared first on Copyblogger.

  • Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl
    by Adam Proehl on November 11, 2019 at 1:45 pm

    Here are six things you should ALWAYS do and four things you should NEVER do to delight first-time visitors.The post Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl appeared first on Search Engine Journal.

  • Writing Engaging Content that Converts for Business
    by Douglas Karr on November 8, 2019 at 3:14 pm

    I’m often surprised when I read an amazing article on someone’s business site or blog, but then I have no clue who they are, why I’d want to work with them, who they serve, or what they expect me to do next on the site. As you invest Content that’s done well requires a significant investment in research, article design, imagery, and even promotion. If I land on your article that builds trust and authority The post Writing Engaging Content that Converts for Business appeared first on Martech Zone.

  • [New eBook] How To Boost Your Thought Leadership With Content
    by Mathieu Rouart on November 7, 2019 at 3:23 pm

    Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust. Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience. Does that mean that content marketing and thought leadership are interchangeable concepts? The post [New eBook] How To Boost Your Thought Leadership With Content appeared first on Scoop.it Blog.

  • Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do)
    by Stefanie Flaxman on November 7, 2019 at 2:00 pm

    We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges. While my post... Continue Reading The post Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do) appeared first on Copyblogger.

  • That’s My Jam: How to Create Content That Resonates
    by Lindsey Poenie on November 7, 2019 at 9:00 am

    Music, like marketing, pushes society forward. Both industries tap into trends and constantly redefine consumer expectations, and sometimes it’s difficult for businesses (and musicians) to stay relevant in the churn.

  • Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content
    by gadimova on November 6, 2019 at 11:15 pm

    The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. And most of the time, complexities aren’t out there in international markets – The post Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

  • Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
    by Sonia Simone on November 6, 2019 at 2:00 pm

    Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless... Continue Reading The post Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits appeared first on Copyblogger.

  • Introducing ICo. University: Content Marketing Strategy Course
    by Carrie Watkins on November 6, 2019 at 1:00 pm

    Content marketing is no easy feat. Finding the right approach for your business requires a great deal of time and effort, but the payoff is highly rewarding for your business.

  • How to Optimize Your Custom Publishing or Ecommerce Platform for Search and Social Media
    by Douglas Karr on November 5, 2019 at 9:34 pm

    I don’t often recommend that clients build out their own ecommerce or content management systems because of all of the unseen extensibility options that are needed nowadays – primarily focused around search and social optimization. Years ago, I wrote an article on how to select a CMS and I still show it to the companies that I work with that are tempted just to build their own content management system. However, there are absolutely situations The post How to Optimize Your Custom Publishing or Ecommerce Platform for Search and Social Media appeared first on Martech Zone.

  • How to create an SEO strategy for website redesign and migration
    by Jacqueline Dooley on November 5, 2019 at 3:25 pm

    Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc. The post How to create an SEO strategy for website redesign and migration appeared first on Search Engine Watch.

  • 10 Ways Specificity Helps You Build a Profitable Audience
    by Kelton Reid on November 5, 2019 at 2:00 pm

    If you’re building a business with content marketing, you’ve probably noticed that the attention span of your audience is shrinking... Continue Reading The post 10 Ways Specificity Helps You Build a Profitable Audience appeared first on Copyblogger.

  • Why Loyalty Marketing Helps Operations Succeed
    by RJ Horsley on November 4, 2019 at 9:30 pm

    From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to customers.  It’s a strategy that has proven effective, as evident by the fact that many The post Why Loyalty Marketing Helps Operations Succeed appeared first on Martech Zone.

  • 5 Creative Ways to Boost Your Content Marketing ROI via @JuliaEMcCoy
    by Julia McCoy on November 4, 2019 at 2:45 pm

    It's time to get the conversions you deserve from your content marketing efforts. Boost your ROI with these tips.The post 5 Creative Ways to Boost Your Content Marketing ROI via @JuliaEMcCoy appeared first on Search Engine Journal.

  • 3 Resources for When You’re Ready to Take Control of Your Writing Career
    by Stefanie Flaxman on November 4, 2019 at 2:00 pm

    The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that... Continue Reading The post 3 Resources for When You’re Ready to Take Control of Your Writing Career appeared first on Copyblogger.

  • 21 Amazing Sites That Will Pay You $100+ Per Article [Updated]
    by Bamidele Onibalusi on November 3, 2019 at 3:00 pm

    Whether you’re a writer looking for established outlets to spread your word, or you’re a guest blogger looking to promote your brand and get traffic, The post 21 Amazing Sites That Will Pay You $100+ Per Article [Updated] appeared first on Jeffbullas's Blog.

  • How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo
    by Stephen Watts on October 31, 2019 at 1:45 pm

    Want to create truly valuable SEO content? Find subject matter experts. Here's how to do it.The post How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo appeared first on Search Engine Journal.

  • Pre-made calendar with over 300 holidays to help plan editorial content
    by Jacqueline Dooley on October 31, 2019 at 1:33 pm

    Looking for a holiday calendar to help plan editorial or social media content? Here's a calendar with more than 300 holidays to give you ideas and inspo. The post Pre-made calendar with over 300 holidays to help plan editorial content appeared first on Search Engine Watch.

  • Writing Advice: Trick or Treat?
    by Stefanie Flaxman on October 31, 2019 at 1:00 pm

    Happy Halloween! I have two tricks — or two treats — for you, depending on how you look at it:... Continue Reading The post Writing Advice: Trick or Treat? appeared first on Copyblogger.

  • 5 Controversial Topics You Shouldn't Be Too Scared to Address in Your Content
    by Frances Gordon on October 31, 2019 at 12:00 pm

    Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a willingness to be vulnerable and take risks — and to accept that your company isn’t always perfect.

 

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