September 13, 2018

Marketing / SEO

  • 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce
    by Julie Joyce on September 19, 2019 at 1:45 pm

    Here are 10 reasons why you shouldn't be afraid to experiment and fail with your content.The post 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce appeared first on Search Engine Journal.

  • SEO Trends for 2020: How to Get on Top of Google Search
    by Ann Smarty on September 19, 2019 at 1:15 pm

    SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same —SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, […] The post SEO Trends for 2020: How to Get on Top of Google Search appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

  • What You Need, When You Need It: Vital Digital Marketing and Sales Training
    by Stefanie Flaxman on September 19, 2019 at 1:00 pm

    Copyblogger has always been a place that encourages creativity. We want to help people have creative careers and do meaningful... Continue Reading The post What You Need, When You Need It: Vital Digital Marketing and Sales Training appeared first on Copyblogger.

  • How to Choose a Domain Name (+ 30 Blog Name Generators!)
    by Leanne Regalla on September 19, 2019 at 12:45 pm

    This is the web’s most in-depth guide on how to choose a domain name. It’s also the web’s largest resource for blog name generators (to help you brainstorm ideas). In this post, you’ll learn how to create a large list of domain name candidates, how to check which ones are available, and how to buy the(...) The post How to Choose a Domain Name (+ 30 Blog Name Generators!) appeared first on Smart Blogger.

  • How to Measure Content Marketing Success Without a Marketing Automation Platform
    by Becky Ruyle on September 19, 2019 at 12:00 pm

    Content marketing helps companies achieve a variety of goals, both quantitative and qualitative. Many businesses use marketing automation systems to help measure their content marketing progress and optimize their strategies. While there's no question these systems help, you don’t have to overhaul your entire marketing operation to enjoy the benefits of content marketing.

  • 4 Ways Sales Teams Can Leverage Personalized Content to Increase Conversions
    by Matt Shealy on September 18, 2019 at 5:16 pm

    Keeping up with the latest customer expectations is the key to attracting more prospects, increasing sales, and improving customer lifetime value. Using personalized content is one of the best ways to deliver relevant and outstanding sales experience at scale so you can drive conversion at every stage of the customer journey cost-effectively: 51% of buyers [...] The post 4 Ways Sales Teams Can Leverage Personalized Content to Increase Conversions appeared first on Scoop.it Blog.

  • Get It All Now: Best of the Best Sale Is Open
    by Brian Clark on September 18, 2019 at 1:00 pm

    If you’ve been reading the blog and listening to Copyblogger FM the past couple of weeks, you’ll know that we’re... Continue Reading The post Get It All Now: Best of the Best Sale Is Open appeared first on Copyblogger.

  • Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget via @coreydmorris
    by Corey Morris on September 18, 2019 at 12:45 pm

    Here are ways to save money, become more efficient, and see better performance from your content investment.The post Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget via @coreydmorris appeared first on Search Engine Journal.

  • [New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters
    by Mathieu Rouart on September 17, 2019 at 2:39 pm

    A company’s content is how that company exists online. Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there. But your content—your website, blog, emails, social media—is how you get to control and monitor that presence. Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends. As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand. in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters! The post [New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters appeared first on Scoop.it Blog.

  • How to Build Your Brand’s Authority with Strategic Content & SEO via @JuliaEMcCoy
    by Julia McCoy on September 17, 2019 at 1:45 pm

    How do you earn authority in SEO and marketing? Learn how you can build real, lasting authority in this post.The post How to Build Your Brand’s Authority with Strategic Content & SEO via @JuliaEMcCoy appeared first on Search Engine Journal.

  • Producing Useful Content Is the New SEO
    by John Jantsch on September 17, 2019 at 1:00 pm

    Producing Useful Content Is the New SEO written by John Jantsch read more at Duct Tape Marketing A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how

  • The Simple Way to Get Everything You Want
    by Sonia Simone on September 17, 2019 at 1:00 pm

    I want to tell you a story about two women. One is my hairdresser and the other is my massage... Continue Reading The post The Simple Way to Get Everything You Want appeared first on Copyblogger.

  • 5 Ways to Use Psychology to Improve Your Content Marketing via @ronlieback
    by Ron Lieback on September 17, 2019 at 12:45 pm

    Here are five powerful tips to use psychology to improve your content marketing.The post 5 Ways to Use Psychology to Improve Your Content Marketing via @ronlieback appeared first on Search Engine Journal.

  • How to Unleash the Power of the Pre-Outreach Strategy via @alextachalova
    by Alexandra Tachalova on September 17, 2019 at 11:45 am

    Here's how to take advantage of a pre-outreach strategy and secure social shares and links BEFORE your post goes live.The post How to Unleash the Power of the Pre-Outreach Strategy via @alextachalova appeared first on Search Engine Journal.

  • 5 Ways You Can Really┬áSteal Organic Clicks from Industry Giants via @HelenPollitt1
    by Helen Pollitt on September 16, 2019 at 1:45 pm

    How do you stand out in the SERPs when they're dominated by industry giants with resources out of your reach?The post 5 Ways You Can Really Steal Organic Clicks from Industry Giants via @HelenPollitt1 appeared first on Search Engine Journal.

  • Do You Recognize These 10 Mental Blocks to Creative Thinking?
    by Brian Clark on September 16, 2019 at 1:00 pm

    Whether you’re trying to solve a tough problem, start a business, get attention for that business, or write an interesting... Continue Reading The post Do You Recognize These 10 Mental Blocks to Creative Thinking? appeared first on Copyblogger.

  • The Essential Guide to Using Images Legally Online via @KristiKellogg
    by Kristi Kellogg on September 16, 2019 at 12:45 pm

    Learn EXACTLY how to legally use images online, how to interpret licenses and find copyright-free images.The post The Essential Guide to Using Images Legally Online via @KristiKellogg appeared first on Search Engine Journal.

  • Best Practices for Creating Infographics [Webinar] via @lorenbaker
    by Loren Baker on September 16, 2019 at 11:45 am

    Join our next webinar to discover five best practices for creating infographics that will educate and engage your audience.The post Best Practices for Creating Infographics [Webinar] via @lorenbaker appeared first on Search Engine Journal.

  • Iterable: A Cross-Channel Growth Marketing Platform
    by Douglas Karr on September 13, 2019 at 7:29 pm

    Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power customer engagement throughout the entire lifecycle with content recommendations and unparalleled data flexibility. Iterable Cross-Channel Customer Engagement World-class customer experiences start with the five key components of growth marketing success: audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization. Iterable Audience Segmentation Understand every The post Iterable: A Cross-Channel Growth Marketing Platform appeared first on Martech Zone.

  • How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames
    by James Brockbank on September 13, 2019 at 12:45 pm

    Learn five actionable tips that will help you write a great subject which actually gets opened.The post How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames appeared first on Search Engine Journal.

  • Update Your Focus to Work Hard on the Right Things
    by Stefanie Flaxman on September 12, 2019 at 1:00 pm

    Last week, I affirmed that “hard work is luck.” However, what if you work hard and aren’t seeing any progress... Continue Reading The post Update Your Focus to Work Hard on the Right Things appeared first on Copyblogger.

  • Create Better Content: An Editing Guide for Non-Editors
    by lauren@influenceandco.com (Lauren Tellman) on September 12, 2019 at 12:00 pm

    Content marketing is a key component of companies’ efforts to enhance their influence and thought leadership in their industry. But far too many companies don’t prioritize quality. In fact, an Acrolinx study on grammatical correctness in companies’ online content found that nearly 70% of businesses didn’t make the grade.

  • How to Use Live Video for Marketing
    by Anthony Helmstetter on September 11, 2019 at 4:00 pm

    One of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?” To answer their questions, I interviewed my C&C colleague and strategist, Lauren Teague, who was an early pioneer in social media live video during her years with […] The post How to Use Live Video for Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

  • How to write landing page copy that converts like crazy
    by Carmine Mastropierro on September 11, 2019 at 2:16 pm

    Businesses that use 10 to 15 landing pages experience up to 55% more leads. Seven landing page copy techniques that boost conversion rates. The post How to write landing page copy that converts like crazy appeared first on Search Engine Watch.

  • How Serious Writers Expand Their Audiences with Guest Blog Posts
    by Stefanie Flaxman on September 11, 2019 at 1:00 pm

    Note: While we encourage you to explore guest posting to grow your audience, Copyblogger does not currently accept guest post... Continue Reading The post How Serious Writers Expand Their Audiences with Guest Blog Posts appeared first on Copyblogger.

 

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