- What happened in Social Media and marketing last week? (Meta Expands)by /u/lazymentors on February 27, 2024 at 11:51 am
Top 5 Updates of the Week: Reddit’s S-1 registration with SEC shares its performance data and growth strategy. Meta expands access to Creator Marketplace for brands and creators. Walmart to acquire VIZIO for $2.3 billion, an investment to take AdTech to next level. Pinterest’s new B2B Campaign goes hard, takes a fun approach and mixes film culture. (P in Pinterest is for Performance) X is now rolling out audio and video calling to non premium users. Trending Revealed; Reddit’s partnership with Google for AI Training and content for $60M/yr. Lyle’s Golden Syrup rebrands, leaving their iconic identity behind. McDonald’s transitions to WcDonald’s, paying homage to Anime Culture. Australian Brands celebrating Taylor’s arrival; Twifties and Tooheys. OUTFRONT Media reports Full Year 2023 Results. KFC launches Chizzera, what? It’s chicken pizza, no crust. A new global study proves that majority of people globally are supporting climate action, but the support is systematically underestimated. Indonesia issues regulations requiring digital platforms to pay media for content. TikTok 🎶 Pew Research Center releases a new report sharing how US Adults use TikTok. TikTok announces third annual Short Film competition TikTok launches new 34-page creative strategy guide for SMBs. TikTok makes its ‘Add to Music app’ feature available in over 160 countries. In case you didn’t know, Photos and landscape videos now show in TikTok Search. TikTok is running In-app promotions, prompting creators to upload photos. EU opens a new investigation into TikTok over online content and child safeguarding. Instagram & Threads 🗂️ Instagram tests stories features, to create alternate image backgrounds and ‘Get Order’ Sticker. IG is testing a new feature that allows you to share your saved posts collection. Threads has started rolling out post drafts feature. IG working on an enhanced version of the ‘Limit unwanted interactions’ feature. Threads confirms their testing of fact-checking program, leaks were seen last week. Meta 😅 Meta tests cross-posting from Facebook to Threads App. Facebook adds the ability to connect a reel to an existing video, Youtube did this too. Meta is launching a new Helpline on WhatsApp to combat AI-generated misinformation in India. Reports find FB & IG are platforming sexually exploitative parents. Meta responds to Indonesia’s request to pay for news content. Meta adds a new background generation feature for product catalog images. WhatsApp adds New Test formatting options. WhatsApp working on a new favourite contacts feature, to help you make quick calls. X (Twitter) 🕹️ X planning to remove phone number verification on signup. Indian Government issues executive orders requiring X to censor and limit accounts and posts. Create Audio clips from X spaces. New Search Filters for X available on iOS, for subscribers only. X’s CEO calls X, A video first platform, with increased video upload limit to 4 hours. X Community Admins can now seta topic for community on Web. Elon teases X’s email functionality coming soon. X faces restrictions in Pakistan amid protests over alleged voting restriction. X now lets you view Picture-in-Picture for live broadcasts on web. X is removing the grid-style photos and transitioning to a Threads-like Carousel style. In a recent Interview, Elon talked about midjourney partnership, Gork 1.5 and more. Youtube 🕹️ Youtube now shows top earning content by format Analytics. Nielsen research shows YouTube was the most viewed CTV/Streaming platform by watch time in 2023. Youtube rolling out new creator channel pages on the YouTube app for TV. A new study founds that YouTube doesn’t radicalise users, the result is different from previous claims about YouTube’s influence over users. Youtube testing new layouts for watching videos and engaging with comments. Ancestry awards YouTube channel management contract to Little Dot Studios. Google 🔦 Google Ads API version 16 is launching. Google Gemini Failure offers new lessons for SEOs. Google updates Performance Max, integrates Gemini. Google wants you to label AI-generated images used in Merchant Center. GA 4 adds new dedicated spaces for advertising reports. Google launches Gemini Business & Enterprise for Workspace users. Google bans Impersonation in Ads. Google adds support for product variants and clarifies return fees. Google tests adding forums to search menu. Agency News Build-A-Bear names KNOWN its Agency of Record. Perrigo appoints VML as Strategic Creative AOR. Mod Op Acquires Creative Agency Red Tettemer O’Connell+Partners. Channel 4 CMO Zaid Al-Qassab to join M&C Saatchi as CEO. Hy-Vee names Ogilvy as Strategic-Creative Partner. Bugaboo appoints FleishmanHillard Australia as PR Agency of Record. Agital acquires Digital Edge, An Established Agency in The Travel & Tourism Industry. Adam&eveDDB secures Volkswagen Commercial Vehicles UK Advertising account. Amplify LA appointed as Abercrombie & Fitch’s 2024 Event Partner. Dentsu wins Microsoft Agency partner of the year ad marketing with Purpose award. Universal Orlando Resort appoints Lucky Generals as Agency Partner. SAKARA appoints January Digital as Digital Agency of Record and marketing strategy firm. Brands & Ads 🏓 My Fav; Canadian Cannabis Brand Stok’d launches new legal-ish campaign, promoting stores next door. Why? To increase foot traffic near their shops, as they can’t legally advertise their biz, Unilever marketing team shake-up as long-time Chief Brand Officer, Aline Santos leaves. Mindy Kaling and Maybelline call out Age-related narratives in Beauty. Lay’s ‘Chip Cam’ stunt puts 2 lucky fans in stands with Beckham and Henry. Uncommon’s latest ad for Quakers is simple, but its emotional value wins you over. American Express launches new campaign for Business Cards and promotes pleasure. NuBank uses Lesile David Baker in latest campaign, borrows his ‘Stanley Identity’ and targets the older demographic to use online banks. Coca-Cola launches new K-Pop inspired flavour under its Creations platform. Starry’s Ad series ‘It’s Time to See Other Sodas’ featured Giannis Antetokounmpo in new campaign. Magnum and MullenLowe ask you to ‘find your summer’ in the harsh winter. Zalando asks everyone to put yourself first, when it comes to gifts in 2024. Pepsi’s new partnership with Shaq and Reebok to launch sneakers that carry mini cans. McDonald’s with its creative campaign to promote Home Delivery in France. Uncommon launches ‘The Dirty Protest’ with other partners, to clean up the oceans creatively. The Iconic, leading fashion and lifestyle platform in Aus/NZ launches new brand platform, in partnership with Dentsu Creative and Love Media. AI 🤨 Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI. BT Group cuts 12% of the tedious and repetitive tasks with AI. Google launches ‘Help me Write’ AI Assistant for Chrome Browser. Shop with Google AI launches for selected users. Clubhouse’s new AI feature to turn text messages to voice ones. Adobe Acrobat has a new GenAI chat feature for Pdfs. OpenAI launches new Forum, to connect the community and organise events. Google announces Gemma; Laptop-Friendly Open Language Model. A Commentary on Google’s algorithmic bias disaster. Pinterest Pinterest launches new TV series with shoppable experience. Pinterest testing new cutout feature for pins. LinkedIn LinkedIn shares new insights into building public groups. (On their blog) LinkedIn launches new marketing guide, ahead of third-party cookie deprecation. LinkedIn shares new data about their members, to attract B2C marketers. LinkedIn’s new B2B Sales Playbook is here. Snapchat Snapchat shares new influencer marketing report for brands. Warner Bros. Promote Dune: Part Two with Snap AR lens. Marketing & AdTech Accenture to acquire GemSeek to expand their Customer Analytics Services. Adomni partners with data solutions company, Kochava to launch a new solution for CTV. Stagwell acquires Sidekick, an award-winning collective of specialist agencies. Salesforce rolls out new edition of Marketing Cloud for small businesses. SMITH’S partner with Netflix to launch 3 new Rebel Moon-Inspired flavours. Comscore announces Local Campaign Ratings, TTD to integrate. Amazon, Disney+, Netflix, Vevo and Warner Bros Discovery join Thinkbox. WEX appoints ROAST as its Full Service Digital Agency. Signal rolls out usernames, to help you keep your phone number private. Nakheel and Hypermedia announce exclusive 10-year DOOH Media partnership. Talon, Independent OOH Agency announces Sue Frogley as new group CEO. Roblox paid out $741 million to its community of creators in 2023. I hope this helps to plan your week ahead. submitted by /u/lazymentors [link] [comments]
- Facebook Updates: Groups Changes, Ads Features, Influencer Management, and Moreby Lisa D. Jenkins on February 27, 2024 at 11:00 am
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner.
- 148K follower Instagramby /u/Humble_Engineering32 on February 27, 2024 at 9:51 am
Hi, l've created an Instagram page with 149K followers. And cause lam no longer posting often it's activity has dropped. Therefore l'm exploring my options of selling it. What would be a good price to sell it at? submitted by /u/Humble_Engineering32 [link] [comments]
- Latest & Top Social Media Platform Today!by /u/Illusion_Groups on February 27, 2024 at 8:15 am
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- Strategies for Keeping Your Dog Calm and Happyby Sitetrail Research Team on February 27, 2024 at 8:01 am
Ensuring the well-being of our canine companions involves more than just providing food and shelter. Just like humans, dogs experience a range of emotions and can suffer from stress and anxiety. However, with the right...read more The post Strategies for Keeping Your Dog Calm and Happy appeared first on Social Media Explorer.
- #656: How To Normalize Fear & Allow It To Propel You Into Actionby Amy on February 27, 2024 at 8:01 am
Listen on… How I’m working towards making decisions for my business with complete confidence (even if they’re “wrong”) Recently, one of my consultants gave me a massive wake-up The post #656: How To Normalize Fear & Allow It To Propel You Into Action appeared first on Amy Porterfield | Online Marketing Expert.
- Is their ant website that let me manage different tools I use and store things because loading things are difficult every time different apps etcby /u/neoteric_labs1 on February 27, 2024 at 7:23 am
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- Does anyone here use WeChat?by /u/NightCapNinja on February 27, 2024 at 3:53 am
WeChat is a social media platform that is originally from China. About 1.33 billion people today uses it. Most of those people who uses it are Asian people. And I'm wondering if any people from different ethnicities that uses WeChat? submitted by /u/NightCapNinja [link] [comments]
- What to charge as a social media assistant to an influencer?by /u/cosmic_cat17 on February 27, 2024 at 3:16 am
I’m considering take a part time role as a social media assistant to an influencer. I’m meeting with her in a few days so not sure if she has a ballpark number in mind, but I’d like to know what to expect. Duties are inclusive of strategy and calendaring content, pitching brands, pitching partnerships, etc. I have nearly 10 years experience working agency side in social media, have experience in influencer marketing, but all from the agency side in partnership with brands. I make a good salary working in social media at an agency today (100K) but I am wanting to go full time freelancer. I have some brand clients and I’m comfortable with what I charge them ($100/hr). But I would love to get some experience working with influencers in social media and this seems like a good opportunity to start. I’m okay making less than my regular rate for the experience, but does anyone know what I might expect the hourly rate to be? This influencer has about 500K followers on IG and 1.5M on TikTok. Has anyone ever worked with someone in a similar capacity? No idea what to expect pay to be. submitted by /u/cosmic_cat17 [link] [comments]
- Multiple Facebook pagesby /u/NecessaryTask2055 on February 27, 2024 at 2:42 am
I’m helping my company revamp their social media profiles. It makes sense for them to have LinkedIn, which is active and fine, and a Facebook page. The company has multiple branches and I’m not sure who did this but between 2008-2014 they had each branch (7) make a Facebook page. They each have basically no content and the goal is to remove them all and have 1 company Facebook page. The problem is I’ve reached out to Facebook and heard nothing back. I also tried to create the new page, but it won’t let me access it without sending them a photo of myself? I’m wondering if anyone has dealt with this and how they made it work? submitted by /u/NecessaryTask2055 [link] [comments]
- Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]by Andrew Hutchinson on February 27, 2024 at 1:01 am
A handy reminder on how to avoid Apple's new fees on boosted posts.
- Instagram Experiments with New ‘Friend Map’ Live Location Displayby Andrew Hutchinson on February 27, 2024 at 12:21 am
The new feature could facilitate more IRL connection and be a consideration for marketers with physical locations.
- LinkedIn Launches Ad Campaign for Premium Subscription Offeringby Andrew Hutchinson on February 26, 2024 at 11:51 pm
The campaign aims to highlight the additional benefits available to paying LinkedIn users.
- Selling genuine services to boost engagement/ views/ likes/ subscribers/ etc. DM for more details/ pricingby /u/CarefulEffect2789 on February 26, 2024 at 11:41 pm
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- Why do only some countries allow the TikTok creator fund?by /u/bachvad on February 26, 2024 at 10:05 pm
I’ve been interested in trying to make money off TikTok for a while now, but found out that Norway (the country I live in), doesn’t allow the creator fund. Why do only some countries allow it? Is there any way to get around this? A VPN perhaps? Please let me know! submitted by /u/bachvad [link] [comments]
- Meta Abandons Legal Case Over Data Scraping After Losing Key Judgmentby Andrew Hutchinson on February 26, 2024 at 8:15 pm
The rules around data scraping may require updating for the social media era.
- Threads Expands Saved Posts to All Usersby Andrew Hutchinson on February 26, 2024 at 7:48 pm
Threads has been testing it with selected users over the past few weeks.
- X Says There Are Now More Than 1M Open Jobs Posted in the Appby Andrew Hutchinson on February 26, 2024 at 7:23 pm
X Hiring has seen rapid growth since being rolled out to all Premium users.
- What is your biggest challenge as a content creator?by /u/Ok-Midnight1594 on February 26, 2024 at 6:50 pm
This is for all my full-time and part-time content creators promoting their own personal brand: What do you find most challenging about being a content creator? What is the biggest obstacle in your way of success as a content creator? submitted by /u/Ok-Midnight1594 [link] [comments]
- Best free tool for social analytics/data?by /u/Blushresp7 on February 26, 2024 at 6:08 pm
Hey guys! im looking to see follower growth, engagement, impressions, video views etc within certain time frames selected, on a free platform -- whats the best tool for this? TikTok- instagram - X are the priority submitted by /u/Blushresp7 [link] [comments]
- Agency Recs: Thought Leader Social Media Account Managementby /u/amj_ppc on February 26, 2024 at 5:47 pm
Hi! I am looking for recommendations of agencies who specialize in managing industry thought leaders' social media accounts. I work for a healthcare system and our leadership team is interested in agency support to manage their personal social accounts to promote thought leadership and grow their follower bases. We do not have the resources to do this in-house. submitted by /u/amj_ppc [link] [comments]
- 10 Creative Ways to Showcase Your Brand Personality on Instagramby Full Editorial on February 26, 2024 at 2:45 pm
If you’re looking to build a strong brand presence on Instagram, it’s essential to showcase your brand personality in a creative and engaging way. With over one billion active users, Instagram is a powerful platform...read more The post 10 Creative Ways to Showcase Your Brand Personality on Instagram appeared first on Social Media Explorer.
- 32 Signs You Might Be a Social Media Marketing O.G.by Jim Tobin on February 26, 2024 at 1:48 pm
We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you... The post 32 Signs You Might Be a Social Media Marketing O.G. appeared first on Ignite Social Media.
- Trucking and Motor Carriers: Driving the Backbone of Commerceby Sitetrail Research Team on February 26, 2024 at 12:07 pm
Trucking and motor carriers play an indispensable role in the global economy, serving as the primary mode of transportation for goods across vast distances. From delivering everyday consumer products to facilitating large-scale industrial operations, the...read more The post Trucking and Motor Carriers: Driving the Backbone of Commerce appeared first on Social Media Explorer.
- The Importance of Properly Maintaining Truck Tire Pressureby Sitetrail Research Team on February 26, 2024 at 12:01 pm
In the realm of trucking, where every mile counts and efficiency is paramount, the significance of maintaining proper tire pressure cannot be overstated. While often overlooked, tire pressure plays a crucial role not only in...read more The post The Importance of Properly Maintaining Truck Tire Pressure appeared first on Social Media Explorer.