Social Media

As a social media manager, do you plan to use Discord for social media management / community management? submitted by /u/dhruvbhatia7 [link] [comments]

I’ve been creating content on Pinterest from last 2 years and had the opportunity to talk to Pinterest Ad Partners and verified creators. I would like to share the results and lessons with the community I learned and some failures with you. Current State of Pinterest: Pinterest saw an increase in user base during covid breakout and then downfall. But in Q2, The platform saw 9% in revenue showing advertisers trust in the platform. Pinterest Ads is the key for success for e-commerce brands and some selected niches. Coming to the organic part, the platform is focused more on creator marketing and idea pins. Why? Creator marketing is booming I won’t go deep on that but they are focused on Idea pins because that keeps users on platform due to no-link allowed. At last, the Pinterest Men’s user base Is growing faster than ever. Content Practices: Idea Pins are the most organic part of Pinterest. They don’t have link to the website feature. The key strategy is to focus more on working on your CTA to drive them to your profile where your links are available. Create engaging idea pins with more than one clip, creating an engaging carousel using AIDA formula. Building Attention in the first place, Interest in the second and fulfilling the desire in third place and linking them to your website with adding CTA in the end. Pinterest Inspiration: Most Users go on Pinterest for inspiration for their next purchase, outfit for them or their house. We can’t neglect that how good Pinterest AI is at recommending users the content that fits the whole feed when they open the app. That’s why from Day 1 try to maintain the aesthetic of your niche. Sitting down for 1 hour before starting Pinterest to find top 5 aesthetics in your niche will help you get better results in long term. The problem is actually failing to understand the aesthetics because I am always redirected to normal user boards when I click on posts that make me click for more. That’s why that’s the part you need to focus most on! Consistency is linked with Pinterest more than any platform. You need to be consistent with pin publishing and repinning strategy. What’s the bad advice? Most Pinterest Gurus advise you need to create 10-15 pins per day but that completely wrong and spammy. What you need to work on is be consistent with publishing quality pins 2-5 pins per day with a good repinning strategy. A good repinning strategy is meaning your repinning posts to build aesthetic boards along your published pins to get more people follow your boards leading those boards to rank on Google. And that works and can be done consistently without burnouts on the side. Content Distribution: To get more eyes on your Pinterest pins you created with your valuable time. You need to network with Established Pinterest creators and join their boards and repin your pins in them for more targeted traffic. This part can be difficult, because I see most established creators don’t accept direct requests. Try to network with them through other platforms like Instagram and Twitter. Pinterest Ads work or not? Tune into any advertising conversations on Reddit, quora and twitter. They say Pinterest Ads don’t work. We can’t prove that because results from Investors and revenue growth shows us the platform is being utilised. Pinterest Ads is not like Facebook & TikTok Ads These platforms have nearly double the monthly active users of Pinterest which clearly puts the reality in front that few niches on the platform are extremely small and it costs more Ad spend to target them. That’s why I recommend you doing your research before investing into Pinterest Ads + I would like to tell that you can actually book an call with Pinterest Ad Experts to get more information about your target market. UGC Ads perform better than Regular Ads UGC content is booming on Tiktok and Instagram, the scenarios are the same for Pinterest and even better. Working with Pinterest Verified creators will give your Ads far more creditability and that content that fits the audience always work. A/B Testing your Ad Copy is important Placing your Facebook Ads copy over Pinterest is not going to work and those Pinterest Ads Is not working to work . Also, you won’t get the same results from Pinterest campaigns, The KPIs that determine success of your campaign are different on Pinterest. That’s why analyse your Pinterest Ads better to track the KPIs and to find Ads you need to use for retargeting. Keep Your Boards Organised even if you are running Ads Yes, how your profile looks matter because for social proof. The chances after seeing your first Ad. The viewer will look into your boards for the proof of work. That’s why keep your boards organised. And Yes. If you are wondering why I didn’t mention Tailwind because either you use it for scheduling only or you listen to Pinterest Gurus and think it’s the cheat code. Which It isn’t, yes they have some boards researched for few niches. You can utilise them, nothing more. Ending: Pinterest launched New Updates regarding real-time analytics available on mobile and new Creator fund for wellness creators. If you enjoyed this, I share marketing updates and case-studies in my free newsletter, subscribe through link in bio or follow on Reddit. submitted by /u/lazymentors [link] [comments]

Twitter has unveiled its plans for countering misinformation in the run-up to the US midterm elections - and already people are crying foul.

Should your work stop u posting on your own LinkedIn page. My boss has asked me to stop, as I'm mentioning the business I work for. I think it's basically because my page is out performing the company page by a mile and they don't like it. Thoughts submitted by /u/Rollie3333 [link] [comments]

submitted by /u/Kransin1 [link] [comments]

A new way to make more colorful, stand-out LinkedIn posts. If you want.

Pls support submitted by /u/Early_Difference6823 [link] [comments]

Trying not to wear too big of a tin foil hat, but all of my videos (in recent scrolls) have over 10k views, most with over 25k. I was accepted to the creator fund and my next consecutive 6 videos didn’t make it past 2.2k before fizzling out. Does this eventually rebound? I post once - twice per day, and will continue to regardless, just hoping I’m riding the algorithm wave. submitted by /u/ToeyGowd [link] [comments]

Which apps do you hate the most, for whatever reason? Does this listing align with your view?

Google's launched some improvements for its Search snippets - which may be good for Google, but not so great for web managers.

The data shows that Snap is the key messaging app for the majority of its users.

A Facebook listing for a nanny was in a word "extreme."

Despite ongoing opposition to its full messaging encryption plans, Meta is moving ahead with the push.

LinkedIn's testing its own take on algorithm-based content discovery.

Today, Meta announced that it is adding individual Messenger chats to its end-to-end encryption test. The social media behemoth announced that beginning this week, participants in the test will automatically have end-to-end encryption applied to their most frequent discussions. The tech giant made its revelation a few days after it turned up a teen's private Facebook messages to police in a Nebraska case where she was accused of having an abortion. Notably, Meta would not have been able to reveal this information if the messages had been end-to-end encrypted. Meta first started testing end-to-end encryption features for Messenger back in 2016 for “secret conversations.” Later it extended that protection to voice and video calls in 2021. In January, the company introduced opt-in end-to-end encryption for group chats and calls for Messenger. But unlike Meta’s other popular chat app WhatsApp, end-to-end encryption is not yet enabled by default for all conversations. A good number of social media platforms already employ end to end encryption, such as Facebook's sister app, WhatsApp, Snapchat, and Tok Lok app. Tok Lok app is arguably the most secure of the lot as the platform doesn't save users data. In addition, Facebook is testing the "secure storage" feature for iOS and Android's end-to-end encrypted talks. Users will be able to secure their Messenger backup keys with a PIN or code before uploading them to third-party cloud services like iCloud or Google Drive. The backup will continue to reside on Meta servers, the business stated. Only end-to-end chats, such as group conversations, are currently protected by Secure Storage on iOS and Android. Messenger for the web and desktop are not included. submitted by /u/Serious-Implemennt [link] [comments]

Bloomberg reported on Tuesday that a former employee of Twitter who had been accused of espionage for Saudi Arabia had been convicted guilty. Ahmad Abouammo, a resident of the United States, was the employee who was also found guilty by a jury of money laundering, fabricating records, and conspiracy to conduct wire fraud. He might spend up to 20 years behind bars. Between 2014 and 2015, Abouammo worked for the company on media relationships in the Middle East. The Saudi government allegedly approached him and another employee of Twitter, Ali Alzabarah, and promised them cash and opulent things in exchange for their assistance in gathering personal data about Twitter users of interest. A corporate engineer named Alzabarah eluded justice by emigrating to Saudi Arabia. Twitter warned some users that their accounts had been targeted by state-sponsored actors in 2015 due to his association with the Saudi government. The prosecution said throughout the trial that a powerful official in Saudi Crown Prince Mohammed bin Salman's administration asked Abouammo for assistance in looking into his rivals. In the course of that cooperation, Abouammo allegedly gathered personal data from Saudi government critics, such as birth dates, email addresses, and phone numbers, and forwarded it to his friends there. The material, according to Abouammo's defense, was solely obtained as part of his routine job responsibilities at Twitter. Social media sites are known for having data breaches, which is why privacy-focused platforms like Signal and Tok Lok app—in particular, the latter doesn't save user data, making it more arguably secure—are being chosen more frequently. Jamal Khashoggi, a journalist for the Washington Post, a resident of Virginia, and a vocal opponent of the Saudi monarchy, was killed and dismembered in 2018 by operatives of the Saudi government. The United States continues to have a friendly relationship with the Saudi government despite the overwhelming evidence that the crown prince ordered the execution to suppress a political rival. Bloomberg reports that although the prosecution was not permitted to directly inform the jury of the harsh punishment that Saudi Arabia metes out to its critics, they were able to allude to this reputation through witnesses, such as a woman who described how her brother vanished in 2018 after criticizing the nation on Twitter. submitted by /u/Successful_Fereet [link] [comments]

Twitter's outlined a range of ways in which it's seeking to protect discussion around the upcoming elections.

I cant figure it out for the life of me, how can I get a show?! submitted by /u/Makin_250 [link] [comments]

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard… The post 9 Creative Ways to Improve Your Brand Awareness appeared first on Social Media Marketing & Management Dashboard.

Drum Corps International (DCI), for those of you who didn’t get bullied in high school, is a competitive circuit of marching band (yeah I said marching band, drum corps is just band guys) that operates all across the US and Wyoming every summer from June to August.

​ Hear me out, Tik tok live is a complete and utter mess. Sure there are some interesting (subjective) lives that are people playing instruments, gaming, painting whatever. But 90% of the lives that I come across, are either half naked women promoting their OF, literally just shaking their ass and saying follow me, lets get my likes to 2000 and ill jump for you etc. or people with clear physical/mental disabilites, (not saying that this is bad, but it promotes hate and people making fun of them in the comments). A solution could be categories for it. Similarly like twitch does. One for gaming, painting, (OF material- which is against the rules but they still do it anyway). What are your guys thoughts on this? submitted by /u/yannivzp [link] [comments]

Three hundred current employees at TikTok and its parent company ByteDance previously worked for Chinese state media publications, according to public employee LinkedIn profiles reviewed by Forbes.

How do you all measure the best performing posts in social media listening. Is it better to go with impressions or engagement. Engagement rate sometimes gives the average post as the best. submitted by /u/Shyamala_K [link] [comments]

I’m living proof that a Live launch can be done without running yourself into the ground I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way The post #488: My Response To The Anti-Live Launch Chat: A Wellness Checklist appeared first on Amy Porterfield | Online Marketing Expert.

Has anyone requested data from Instagram and found it to be so difficult to obtain? I downloaded it and it still says there’s not enough data? submitted by /u/Proposal_Brief [link] [comments]