by Bilal Imtiaz
In today’s world, content marketing is on the rise. What with the obsession with consumerism, new and engaging forms of media and brand consciousness, it is key that businesses are able to capture the market’s attention. And what better way to do this than through the virtual world.
Now, if you are a content marketer striving to show your all in this fiercely competitive field, your best friend is WordPress and its many plugins. With so many to sift through, selecting the right one often becomes a puzzling choice. But fear not, we’ve compiled a list of the best WordPress Plugins that every content marketer just needs to know.
What exactly is a WordPress plugin? Well, a plugin is a form of software that allows the user to add specific functions to a WordPress website, thereby enhancing their web design and making it more appealing. Here are some of the best:
1. Security Plugins
In the simplest of words, any business’ website is one of their most valuable assets. It is an asset that calls for security measures to be taken to ensure its safety. According to research conducted by WP White Security, seventy percent of all WordPress websites are exposed to hackers. This figure is unthinkably high, and in such circumstances, precaution must be taken.
The Plugins that prevent breaches of this sort fall under the security tool category. Specifically speaking, Limit Login Attempts, Wordfence and iThemes Security are examples of the most effective security plugins, to name but a few.
As the name states, Limit Login Attempts places a specific restriction on the number of tries one can carry out to log in to their account. This gives hackers a narrower margin of success. Another similar plugin is the WP Limit Login Attempts, which performs the same function but with more efficient results.
Wordfence, on the other hand, is a more comprehensive security plugin. Not only does it have the ability to scan files for viruses and bugs, but it can also ban certain IPs and IP ranges if it suspects that they are of a harmful nature.
And lastly, iThemes Security enables two factor authorization to be set up for all passwords and accounts. Its best feature, though, is the fact that it allows businesses to develop short term accounts for any individual that they may want to grant access of their website to, whether this be for the purpose of updating their web design, content or other features.
2. Yoast SEO
SEO is crucial for any content marketer, no matter how big or small. And here to help every content marketer achieve it, is Yoast SEO. This plugin allows for a number of specifications to be made, tailor-made to your web design and area of activity. And of course, always pushing for higher search engine rankings.
With Yoast SEO, the wand is in your hand. You can modify keywords, images, meta titles and descriptions all while pushing for a higher readability score. The option of such customization helps your website stand out amongst hordes of others.
If Yoast SEO isn’t your pick, then there are a number of other SEO plugins to choose from, including Squirrly, Link Patrol and Google XML Sitemaps.
3. Editorial Calendar
One of the biggest struggles of content marketing is time management. Keeping up with deadlines, ensuring that content is created and not missing out on important dates is sure to put any content marketer in a whirlwind. This is where the Editorial Calendar plugin comes in. With an easy to use select and place function, this plugin allows you to organize your very own schedule by marking key days and adding in short notes. It also notifies you of upcoming or missed deadlines, to help you stay on track!
4. Floating Social Bar
What any content marketer wants is for their website to be ranked higher up on search engine results. Well, one of the major factors that search engines study in order to allot rankings is speed. The higher faster your operating time, the more wonders it will do for your website’s ranking. The Floating Social Bar plugin takes care of speed, or at least it appears to. It displays a copy button with the accurate number count till the actual sharing process has been carried out. By allowing share buttons to be added in for each individual media platform, such as Twitter, Google+, Facebook, LinkedIn and many more the Floating Social Bar plugin increases social media shares.
5. Google Language Translator
Content marketing is a global phenomenon. It stretches to all parts of the world, targeting millions of people every day. This is why it is crucial for any website to be accessible to people speaking a range of languages, in order to boost user accessibility. The Google Language Translator plugin translates your website’s content into up to a hundred different languages, doing marvels for both your rankings and usability. The best part is that it does all this with a simple click of the button, and in no time at all.
6. Logaster Logo Generation
This plugin actually reduces the content marketer’s workload and stress. Obviously, every website needs a logo if it is to function as a corporate entity as this gives way for brand recognition and loyalty. What the Logaster Logo Generation plugin does is that it generates a range of logos that you can choose from, all on its own. All it requires from you is your website’s name and plugin and voila!
However, if you are a content marketer that prefers to go down the more original road, then you can turn towards options such as Designhill that offer customized logos for a more unique look.
While being a content marketer is, by no means, an easy feat it can be made into a much simpler task with the help of these plugins. We’ve selected some of the best, to ensure you have a smooth experience!
Bilal Imtiaz is an Online Marketing Specialist with 1.5 years of experience in Digital Media and is currently SEO Executive at Techvando, a leading e-commerce web design and development agency. Over the years, Techvando has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can find him on LinkedIn.