Google Analytics is free website analytics tool. It tells you what pages users are seeing on your website, where they came from, and what they did on your website.
This is just some of the basic information that you get. Google Analytics actually provides a treasure of data that helps you understand what’s working on your website and what’s not. You can then plan your strategy accordingly and improve your website.
First you need to create a Google Analytics account. To do this, visit Google Analytics Signup Page. Once you have filled out all the information, click on the Get Tracking ID button. You will be presented with Google Analytics terms and service which you must agree to, so click on I Agree button. Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you will need to enter it in your WordPress site depending on the method you use.
I recommend using a plugin like MonsterInsights, so you can view your most important statistics right inside your WordPress Dashboard without having to constantly login to Google Analytics to see how your site is performing.