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Who is your ideal buyer persona?

Fill out this form by expanding each section to get an idea of who your ideal customer avatar is, and we’ll email you the results.

Ideal Customer Avatar

Filled out by: *

On behalf of (Company) *

For what product or service? (ie, what are you selling?) *

Phone *

Email *

Background

Persona Name

Photo

Maximum upload size: 268.44MB

Age

Where does this person live?

Income Level

Gender

Male

Female

Either

Family

Single

Recently Married

Married with Kids

Married with Grandchildren

Married, other

Divorced

Widowed

Bio / Description

Education

High School

2 year College

4 Year College

Graduate School

Post Graduate

Other

Frustrations / Pain Points

Goals & Aspirations

Goal #1

Goal #2

Goal #3

Needs and Desires

Motivations

Achievement

50

Fear

50

Growth

50

Power

50

Money

50

Social

50

Security

50

Personality

Introvert (1) - Extrovert (10)

1

2

3

4

5

6

7

8

9

10

Analytical (1) - Creative (10)

1

2

3

4

5

6

7

8

9

10

Conservative (1) - Liberal (10)

1

2

3

4

5

6

7

8

9

10

Passive (1) - Active (10)

1

2

3

4

5

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7

8

9

10

Daily Routine

Favorite Brands

Brand 1:

Brand 2:

Brand 3:

Brand 4:

Brand 5:

Preferred Channels

Online & Social Media

50

Tradional Ads

50

Referral

50

Guerrilla Efforts & PR

50

Podcasts

50

Key Influencers:

Key words and phrases

Interests

Favorite Quote

Favorite Book

Favorite Movie or TV Show

Favorite Music

Hobbies and Activities

Work / Profession

Job Title

Company name

Company size (employees / revenue)

What publications or blogs do you read?

What associations and social networks do you participate in?

How do you prefer to interact with vendors (e.g. email, phone, in person)?

What knowledge and which tools do you use in your job?

Describe a recent purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?

Buying Habits

What motivates you to buy a product?

What concerns do you have when making a purchase?

Cash (1) - Credit Card (10)

1

2

3

4

5

6

7

8

9

10

Offline - Online

50

Price - Quality

50

What are your favorite stores to shop at?

What are your favorite websites?

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