Guest Post by Andre Oentoro
Video marketing is here to say. Those staggering numbers on the latest video marketing statistics speak for themselves.
No matter how much you want to deny it, most internet users nowadays no longer have the time and patience to read through all the things we write down just to get their answers. That’s why online videos have quickly become a powerful medium to communicate the message effectively, especially for marketers.
If you haven’t tapped into the video marketing bandwagon, below are the reasons, along with statistics numbers, that will convince you to start planning your campaign anytime soon.
#1. Internet Users Attached to Online Videos
More and more internet users are hooked to YouTube and different other social media platforms to enjoy different videos — from cat videos to educational videos.
According to the statistics, at least 55% of total internet users access online videos every single day. So, it’s not that surprising if there are at least 1 billion hours of videos are watched on YouTube alone.
#2. Videos Convey Messages Better
Gone are the days of text-heavy, long-winded user manual. More than 72% of customers prefer to rely on online videos to learn more about a product instead of reading the text in the user manual.
The reason is video shows (it doesn’t simply tell) and demonstrates. It also breaks down even the complex information into smaller chunks, so it’s much easier to interpret in a short amount of time. It makes sense that viewers retain up to 95% of the message when they absorb it through a video.
#3. Videos Bring You Better ROI
Well-planned video marketing can help you increase your profits and get a better return on investment (ROI).
Over 88% of video marketers claim that they’re satisfied with their ROI. Also, companies that used videos achieve a growing revenue of 49% faster than those who haven’t tap into the video marketing strategy.
#4. Boost Your Online Visibility
If you’re looking for a handy way to boost your brand’s online presence, videos are promising content you should invest in. Integrating a video on your website is 53 times more likely to appear on Google’s front page.
It means that this engaging content can help you improve your SEO efforts, making it much easier for your potential customers to find you.
#5. Your Competitors Have Already Used Videos to Attracts Customers
Video marketing is nothing new. Today, 81% of marketers have already jumped into the video marketing strategy (including your competitors!). Can you afford to be left behind your competition?
Thus, 99% of them confidently say that they will continue to use video. Meanwhile, 88% of marketers have a plan to increase their video marketing budget in 2020.
Videos tell your viewers what they need to know in a short, digestible format that they can watch even while sipping their morning coffee. Therefore, with all the perks of video marketing, savvy marketers leave no stone unturned in the search for an effective way to get their message across with videos.
Looking at the massive numbers of stats above, it’s clear that you should add video marketing into your overall business strategy to get your messages to be heard among the noise.
For more fascinating numbers, read the full reports on the infographic below:
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro