by Andi Croft
As a small business, your resources are likely limited. While your primary goal is establishing a brand and growing, this usually doesn’t happen overnight. The thing with growth is that it’s an ongoing process that requires an enormous amount of hard work and dedication. There’s no secret sauce to surpassing other industry competitors and achieving instant success.
Fortunately, there are proven ways to reach growth milestones that will catapult your business to success. Here are some practical tips for accelerating growth:
1. Conduct research on how your customers use your products
Research how customers use your products and services. While your products may have a lot of features, some of your customers may only be using one or two of those features.
They may also find using or implementing other parts of your products and services challenging. It allows you to upgrade your products and services and eventually tailor them to your customers’ needs.
2. Use your customer’s feedback to improve your products and services
It’s always a great idea to ask customers for feedback about your products and services and how they think about your customer service.
Find out the areas you might be lacking and where you’re encountering problems. Also, know what makes them happy with your customer service.
Customer feedback allows you to identify opportunities you haven’t considered, which is a fantastic opportunity to convert into sales.
3. Expose your business on social media
You need to set up an active profile on social media because that is where your customers and prospects are. Create and optimize the social media platform you’ll use to find your prospects.
In your profile, clearly state who you are, what you stand for, and who can use your products and services. The moment people step into your social media profile, they should immediately know who you are and why they should get to know you.
Every social media platform is different. While you should maintain your branding, it should be suitable for a social media platform. For instance, your LinkedIn profile might differ from your Facebook for Business profile. People hang out with a particular social media platform for various reasons, so you need to optimize your social media platform accordingly.
4. Interact with potential customers in events
As we’ve mentioned, prospects are likely on different social media platforms.
Be in a social media platform they’re most likely in so that you can build a community there. It also generates word of mouth about your specific products and services.
5. Join forces with other businesses relevant to yours
Sometimes, joining forces with businesses similar to yours is a viable path for growth. Depending on your business type, partnerships offer extra resources in terms of equipment, staffing, skills, and technology. It also allows businesses to expand to new markets without directly competing.
Strategic partnerships with the right companies can truly make a difference. While looking for these partnerships is easier said than done, you should look for companies that are complementary to your own. Get in touch with them, and propose an opportunity to work together.
6. Plan a strategic SEO
In the same way, you should also be strategic with your SEO. SEO for small business is essential.
Ideally, you must create a website tailored to specific keywords and topics customers want. It’s one of the best ways to increase your traffic and grow your business.
7. Place a call to action on your site
You should have a clear call to action on your site that will direct visitors every time they want to do something, whether it’s contacting you for more information, signing up for a newsletter, downloading a report, or setting up a discovery call.
Your goal is to convert visitors into prospects and prospects into paying customers. So, make sure that your CTAs are clear and that they stand out. A compelling CTA can bring a lot of prospects and boost your sales.
8. Increase your market penetration
If you want to achieve long-term success, then you should increase your market penetration. One of the main goals of this strategy is to boost your sales within your current market.
It can be challenging, especially since it requires you to beat your existing competition, but it’s also one of the most reliable ways to increase your profits.
One way to increase market penetration is by lowering your prices as it dramatically expands your current customer base. But as a small business owner, it isn’t always feasible to charge lower rates.
Alternatively, you may look for ways to increase your customers’ desire for a bargain. Maybe you can offer them a free ebook or discounted rates for customers who buy in bulk.
9. Look up your competitors
Although this may not lead to immediate growth, looking up your customers is one of the most important things you need to do before launching your business.
As yourself, who your competitors are, what are they explicitly doing that works for them, and how can you differentiate yourself from them. Answering these questions helps you create a more productive business strategy, enabling you to define the areas of your business that will require more attention.
Over to You
So there you have it. Most small businesses need to grow sales to drive revenue and create a healthier cash flow. Hopefully, you’ll be applying these tips to increase your sales to help your small business grow. Good luck!
Andi Croft is a freelance writer interested in topics related to business, technology, and travel. She has a passion for meeting people from all walks of life and bringing along the latest tech to enhance her adventures.