By Andre Oentoro
In today’s digital world, video content and social media platforms go hand-in-hand– just like peanut butter and jelly. When you scroll through your Twitter or Instagram feeds, there must be a video, whether it’s a movie teaser video or a clip of a meme that everyone has been talking about.
Even more, popular social media like TikTok (one of the fastest-growing apps) and YouTube (the world’s second-largest search engines) are basically video-sharing platforms.
That’s how social media videos have now become a powerful tool for every savvy marketer to cut through the digital noise. That said, not all social media videos can bring outstanding results. It has to be well-crafted and appeal to today’s ever-changing users’ preferences. So, it’s essential to keep up with the latest trends.
We’ve listed some of the hottest social media video trends and stats to help you strategize your video campaigns in 2022 and beyond.
Trend #1. Social Media Users Love Short-form Videos
TikTok, YouTube Shorts, Instagram Reels, Facebook Stories, more and more social media platforms embrace short-form video format, and users love it. It should come as no surprise that short-form videos will be the most popular type of videos on social media, accounting for 40% of all videos.
What makes short-form videos popular? It’s short and straightforward, helping social media users digest the information much better in a shorter period of time. Meanwhile, this video format is easy and quick to create for marketers.
Trend #2. Brands Invest in Professionally-Crafted Explainer Videos for Authority
Social media platforms are home to scrappy videos. But, it doesn’t mean that brands should solely focus on creating taken-by-smartphone-camera videos. It’s always best to have at least one professionally-made video to give them a professional look and feel. You can also add social proof on the explainer video. That way, social media users can easily trust them.
More than 95% of people have watched an explainer video to learn more about a product or service. Most brands use this type of video to introduce their products or services and pin them to the top of their social page or profiles or place them on their YouTube homepages.
Here’s an example of a polished explainer video from Giving Assistant that is suitable for all social media platforms as it’s concise and engaging:
Trend #3. Brand Storytelling Is Crucial
Today’s social media users are fickle. No one wants to be a target customer of a company that is pushy and sales-oriented. Rather, they want to feel like the company understands them and their needs, which can be done through storytelling.
More than 92% of consumers want advertising to come in story form. That is the reason why every viral video tells stories. Storytelling videos are those that focus on the brand’s history, culture, and values. They help social media users learn about the brand without being too sales-focused.
Trend #4. Live Streaming Is Still Popular
Live streaming is still popular among social media users. In fact, the use of this type of video increased by 99% in 2020. Live videos give viewers a sense of authenticity and immediacy that cannot be found in any other form of video content.
Also, they can interact with the speakers in real-time, which creates more engagement. The report says that live videos hold users’ attention 10-20x longer than pre-recorded, on-demand content.
As you can see, social media video trends are changing rapidly. It’s essential for brands to keep up with these trends if they want to stay ahead of their competitors and engage with social media users. Paying attention to those statistics above helps you create better video content that will resonate with social media users. And by preparing for the future now, you can ensure that your business stays ahead of the curve in 2022 and beyond.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro
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