Recently, I’ve come across some additional WordPress plugins that didn’t make it into my book, the Influencer Effect, but which deserve attention. These all work with WooCommerce, which is huge and why I’m discussing them, but even if you don’t have a WooCommerce site, these are great add-ons for any WordPress website. I will cover 3 plugins that I believe are worth looking at: Broadcast, WordPoints, and Affiliates. Let’s take a look at each of these and see how they might benefit your company.
By broadcasting content, I am not talking about writing a blog post and having it automatically generate a newsletter like MailPoet does, or syndicating your content to various social media sites like MicroBlog Poster does. Those are great plugins and I’ve previously discussed those. What I’m talking about here is the ability to create a blog post on one site, and have it syndicate the content to another site. Sure, you can use an RSS feed plugin and display the content, but what “Broadcast” does is to actually post your blog to multiple sites at the same time. If you run several sites, like I do, or you have a franchise, school district, chain store, etc. you might find this very useful.
Download the “Broadcast” plugin at https://wordpress.org/plugins/threewp-broadcast/. There are a number of add-ons to this plugin which extend its functionality even further. For example, there is an add-on for WooCommerce. What this allows you to do is set up a product on your wholesale site, then share it automatically to a number of retail sites. That is pretty cool.
Essentially, this is like a frequent flyer program for an airline. In my book, I mention a program called Gratisfaction. but now I’ve found another that merits taking a look at. It’s called WordPoints. This plugin lets you create one or multiple types of points which you can use to reward your users when certain events occur on your site. for example, you can reward points for new user registration, leaving comments, or visiting your site. Unlike Gratisfaction, I have not found a way to award points for sharing your content. But there is an extension for this product as well which also integrates with WooCommerce, so you can get points for making a purchase or leaving a product review. If you want to, you can display a ranking (such as for holding a contest). Download the WordPoints plugin at: https://wordpress.org/plugins/wordpoints/.
Previously, I’ve discussed AffiliateRoyale and iDevAffiliate, both of which work with WooCommerce to run your own affiliate program. But there is a third option simply called “Affiliates” by itthinx. You can download “Affiliates” at https://wordpress.org/plugins/affiliates/. The advantage of this plugin over the two previous ones I mentioned is that the base product is free. There is even a free extension called “WooCommerce Light” that gives you a per-product affilaite referral amount. You must purchase the pro version for more serious inegrations, but this is a good way to get started.
The Affiliates Overview features statistical data and charts that represent referrals, individual visits and overall hits on affiliate links for a given date range.