Have you ever wondered who is visiting your website? Sure, you can get analytics seeing how many people visited your site, what country they came from and even what city they came from, but unless they fill out a form opting-in to your list, you have no idea who those visitors actually are.

This has been the bane of small to medium size businesses (SMB) since the beginning of the internet. I still have clients asking me how they can know who visited their website. Due to privacy concerns (and even privacy laws), this information is not readily accessible to SMB.

Yet all the big players know who is visiting your website. Everyone knows except you. Your internet service provider (ISP) knows which websites you visit. Alphabet (Google), Microsoft, Amazon, Meta (Facebook), and Apple control the data supply. These companies use this against you holding you at ransom. You have to use their pay-to-play platforms for their advertising services to try to turn anonymous visitors into a lead.

This is how retargeting ads work. The data is already out there. These mega corporations track every move made by everyone on the internet. They know exactly who visited your website and when, and how long they stayed. As I said in last week’s article, every click, swipe, and interaction on the internet leaves a digital footprint. You might think you are anonymous, but only to the website owner. You are being tracked by those in control.

Is this legal? As long as you have the proper privacy statements and consent strings posted on your website, then yes, you are giving companies the ability to track your website visitors. In fact, if you use Google Analytics, Google fonts, Facebook advertising pixel, or any other tracking device on your website, you are required to disclose this.

But how can you as a SMB get the actual data of visitors to your website without them filling out a form? How can you see a person’s name and contact information when they visit your website so you know who they are, just like Google and the other big companies do? The answer lies in using a website visitor tracking software like PearlDiver.io. As it turns out, there are a number of website visitor tracking softwares out there, but most of them will only tell you which company visited your website, not which person within that company did, or what their email or phone number is. PearlDiver.io gives you all this information.

Analytics software alone will not reveal this information. And let’s be real – even for companies like Google and Facebook, the data isn’t perfect. About 50% of all traffic to your website comes from bots. This includes both “good” bots, such as search engine crawlers that index content for search engines, and “bad” bots, which could be involved in various malicious activities like spamming, scraping websites without permission, or launching DDoS attacks. The other 50% are likely to be real human visitors. Even the, the data may not be complete. Website visitor tracking tools can identify up to 40% of visitors with some actionable information.

Here is how it works.

Using an “identify resolution graph” from a leading US data co-operative, website visitors are identified and matched to provide demographic and firmographic data. The identify resolution graph is a collection of data that links multiple identifies and touchpoints of a specific user across various devices, channels and platforms to create a unified view of an individual across different interactions. By consolidating data from various sources, this provides a comprehensive and accurate representation of an individual.

The data is collected from a co-op that consists of email service providers, account based marketing, demand side online ad platforms, supply side online ad platforms, sales lead accelerators, and marketing automation. In other words, your data is for sale and has been aggregated by these companies.

By installing PearlDiver.io on your website, you now have access to all the same data that the big companies have. Rather than paying them for retargeting ads, you can access these individuals directly. Here is some of the data that is provided:

  • Visit Date
  • Email
  • First Name
  • Last Name
  • Phone
  • Address
  • City, State and Zip
  • Company Name
  • Job Title
  • Department
  • LinkedIn profile
  • Income range
  • Age Range
  • Gender

This information is available in real time, which means you can contact the person while they are still on your website! 79% more leads are closed when
they are reached within 5 minutes of engaging with your content, which can be a game-changer.

You can use the data to run your own retargeting campaigns, by creating segmented email lists or importing those lists into your CRM. If Alphabet (Google), Microsoft, Amazon, Meta (Facebook), and Apple can do this, now you can too!

The cost for PearlDiver is less than the cost of advertising with these big companies and you get the data directly. This video explains this concept in detail: https://vimeo.com/847928598

I am a strong believer in this product and have partnered with PearlDiver so I can bring this exciting technology to my clients. If you are interested, please contact me (I won’t contact you unless you fill out the form, even though I can get your information from PearlDiver).

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