In the world of marketing, social proof has become increasingly important in 2023. Customer reviews are a key driver of sales. However, the challenge lies in getting customers to provide these reviews in the first place. Obtaining reviews from customers can be a challenging task, comparable to putting toothpaste back into the tube.
Many businesses make the mistake of simply sending a message to customers asking for a review. Unfortunately, this approach is not always effective, especially if customers have to log in to publish their reviews. To overcome this challenge, businesses can get creative with their approach and focus on getting reviews and testimonials on their own website.
The truth is, most people find writing reviews and testimonials to be a daunting task. To make it easier for customers, businesses can take the initiative and ask specific questions that guide customers in writing their reviews. By keeping the questions to a maximum of three, businesses can get the valuable feedback they need without overwhelming their customers.
For example, businesses can ask questions like, “What do you like best about my product (or service)?” or “Is there any specific task my product made easier for you?” Finally, businesses can ask, “If a friend asked, would you recommend my product to them?”
You can either ask these questions verbally, via a text message, or in an email.
Once the customer provides their answers, businesses can craft a testimonial based on their response and share it with the customer. You might want to feed the answers to these three questions into ChatGPT and ask the AI to create a customer testimonial based on the answers they provided. This approach not only saves time and effort for customers, but it also ensures that the business receives valuable feedback.
Then, follow up with an email that says something like:
“Thank you for your responses. Based on your answers, I have crafted the following testimonial. Let me know if you want me to change anything. Thanks!”
Here is an example that was generated by ChatGPT when I fed this information into the AI regarding my Masters Program:
“As an online business owner, I recently attended the WebStores Ltd 5-star Master Program and I have to say, the mastermind class on lead magnets was one of the highlights for me. The class covered a lot of ground, from the basics of lead magnets to more advanced strategies for building your email list. But what I liked best was how practical the class was. Greg provided us with a step-by-step guide for creating a lead magnet, complete with templates and examples. This made the process seem much less daunting and gave me the confidence to try it out for myself.
In terms of specific points I learned, I would say that the importance of targeting your lead magnet to your ideal customer was a real eye-opener for me. It’s not enough to create a generic lead magnet and hope that people will sign up for your email list. You need to understand your customer’s pain points and create a lead magnet that speaks directly to those needs. This can be challenging, but the class provided us with some great tools for conducting customer research and creating customer avatars.
Finally, if a friend asked me whether I would recommend this program, I would say absolutely. The WebStores Ltd 5-star master program was packed with valuable information and insights that I know will help me grow my business. Greg was extremely knowledgeable and approachable, and the community of fellow business owners was incredibly supportive. Plus, the program was structured in a way that made it easy to fit into my busy schedule. Overall, I would highly recommend the WebStores Ltd 5-star Master Program to anyone looking to take their online business to the next level.
If necessary, you can ask ChatGPT to summarize the longer testimonial into something that is 3 sentences or less, such as:
“The WebStores Ltd 5-star master program was a game-changer for my online business. The lead magnet class was particularly practical, providing step-by-step guidance for creating effective lead magnets. I would highly recommend this program to anyone looking to take their business to the next level.”
Now all you have to do is get permission from the person who answered the questions to post this as a testimonial on your website. They didn’t have to do any work, but you get a powerful testimonial that you can use in your marketing. This method has been used by “experts” for years to get people to say things that the expert wants to be known for.
That is a Piece of Cake. You should be able to get as many testimonials or product reviews as you need for your business with this approach.
Once the review has been written, you can follow up with the customer and ask them to post this on your Google Business Page. I recommend creating a “shortlink” that is easy to remember and points directly to the google review link. For example: https://webstoresltd.com/google will allow you to post a review on Google where you can tell other business owners how much you enjoy receiving this type of quality content each week. Or you can visit https://webstoresltd.com/nextdoor to post your review on Nextdoor.
So, my 3 questions for you:
- What do you like best about these weekly blog posts?
- Is there a specific article that really helped you?
- If a colleague asked, would you recommend this newsletter to them?
Remember, the key to getting reviews is to make it as easy and convenient as possible for customers. By taking a proactive approach and asking specific questions, businesses can make it easier for customers to provide feedback and improve their marketing efforts.