Black Friday is this week! It is a day when many retailers go “in the black” and make a large number of sales that makes them profitable for the year. Obviously, I work with many online retailers (and some offline retailers as well), and I’m a big proponent of them having Black Friday sales and becoming profitable.
Unfortunately, this day has been hijacked by everyone, whether they are a retail business or not. And sadly, many retailers have ruined it as well, turning it into a joke by starting their sales on Thanksgiving day.
But when business to business (B2B) companies are asking you to update your software or renew your license with them, it takes away from those retail stores who rely on this day to make their businesses profitable.
We were discussing this in my mastermind last week, and I find it a real turn-off to get emails like the one I got from Network Solutions:
Black Friday Early – $500 Off Websites
What does this have to do with Black Friday? – nothing other than greed on the part of the company promoting such garbage.
Or how about this one?
Diib’s Black Friday Deal: 70% off Diib Pro Annual
You get data and insights for webstoresltd.com that will help you get to the top of the Domain Parking industry. Again, what does this have to do with Black Friday? These are businesses trying to get me to spend money, but these “deals” have nothing to do with Christmas or gift-giving.
It is for that reason that I am not going to be offering any Black Friday specials on my services (I’m going to wait until Cyber Week, which is much more appropriate for a technology company, to announce my year-end sales). So stay tuned – there will be some amazing announcements soon!
Even ChatGPT agrees with me:
Are you a B2B company offering Black Friday sales? If so, I’d love to hear your thoughts on why you think this is a good idea. Are you a retail company that is NOT offering Black Friday specials? If so, I’d love to hear why you have opted out of the big day (like REI has done since 2015). Let me know how these decisions affect your annual sales.