A recent poll conducted by Opinion Research Corporation confirms what I have been saying all along – consumers are more likely to act based upon brand mentions in an article than they are from sponsored search engine links. In fact, 51% of internet users surveyed indicated that they are very likely or somewhat likely to take action after reading an online article with a brand mention, compared to 47% for email offers and only 39% for sponsored search engine links. This confirms what I was discussing in my last post – people don’t find out about your products through search engines – they find out about products through word of mouth. Search engines help people locate a product after they already know about it. Concentrate your marketing on getting work of mouth rather than SEO and you’ll see greater results.
Word of Mouth is Better than SEO
by | Apr 22, 2009 | email, seo, word of mouth