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Image Optimization

Image Optimization

We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times.  Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We’re talking’...

Do my customers need a PayPal account to pay with PayPal?

PayPal is a great way to accept online payments – if fact, many customers expect that you will offer PayPal as a payment option. But about a year ago, PayPal changed the default settings so that it appears as if your customers must sign up for a PayPal account...

Site Layout and Navigation – Best Practices

eCommerce and shopping cart usability matter mostly due to the fact that if a store is not easy to use, and simple to buy from, it can greatly affect it’s ability to generate regular sales or increase those sales over time, which makes it more difficult for merchants...