We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times. Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We’re talking’ details. Just like textual product descriptions describe a product in detail, enlarged images and Read more about Image Optimization[…]
PayPal is a great way to accept online payments – if fact, many customers expect that you will offer PayPal as a payment option. But about a year ago, PayPal changed the default settings so that it appears as if your customers must sign up for a PayPal account in order to pay for their Read more about Do my customers need a PayPal account to pay with PayPal?[…]
eCommerce and shopping cart usability matter mostly due to the fact that if a store is not easy to use, and simple to buy from, it can greatly affect it’s ability to generate regular sales or increase those sales over time, which makes it more difficult for merchants to grow their stores to the next Read more about Site Layout and Navigation – Best Practices[…]