I have a quick question for you: Have you ever bought anything online from a big store like Amazon or Macy’s?
After making a purchase from them, you ended up on their email list, right?
So, how many emails do you get from Amazon?
Just during the holidays or when they are having a sale? One a month? One a week? One a Day?
Likely, you get several emails from them every single day!
Because they know that with sales, it takes 5 to 7 “touches” to create a sale. One email to your list once a month results in … NOTHING!
Personally, I don’t have the time to send out several emails per day, and I don’t like getting a ton of sales emails. So, I tend to only send out 1 email per week.
But you may have noticed, I do that pretty consistently which keeps me at the top of your mind.
During the Holidays however, it is a good idea to step up your game.
That is why every few days I am sending you a few tips regarding getting the most of your Black Friday Sales. (That’s a bonus tip – stay in front of your customer’s minds by emailing them frequently!)
Grab the entire list right now, or continue reading for today’s tips and special #3 where you can learn from my example.
Promote via Social Media
Socials give you more opportunities to make this Black Friday even more lucrative for you. Take these ideas for example:
- Collaborations with bloggers.
We’d even recommend you to find niche influencers in a certain industry that matches your brand (beauty, style, health, sport, and so on). These experts might have fewer followers than celebrities and lifestyle bloggers. But the audience will be more targeted, raising the efficiency of your advertising.
- Livestreams on Instagram.
These can be makeup, art, yoga classes, or whatever your audience might like and find wholesome. Just think about how to integrate shopping tags so that they look relevant.
Gift Sets Always Sell Well
Make up your own gift set, with a combination of your best-selling products, it will increase your average order value. Because instead of buying one item in one transaction, your customers will actually be buying several. It also makes it more attractive, because as soon as you call something a gift-set, someone will think “oh great I can buy that for so and so for Christmas”. Make sure you include the word “gift set” in the title of your item.
Polish Product Pages
I wrote an entire book on the Perfect Product Sales Page because this is so important.Revise the content on your product pages to include all the necessary information for someone to make a buying decision. When shopping online, we can’t touch products, we can only count on texts and media. So, there ought to be enough info to make up one’s mind. For instance, let’s make the checklist on what is needed on the product page of an apparel brand:
- A concise product description that includes the main benefits of an item
- What fabric is used and washing instructions
- The size the model wears and their height
- A size guide
- Detailed care info
- Zoomable and macro photos
- A video
- A review section
- A social media widget
- A “You may also like” block with smart product recommendations
- A “Complete the look” block for cross-selling
Use Reviews to Boost Sales this Black Friday
Online shoppers research before making a purchase, by gathering information about the product they want to buy. Reading users’ experiences, product reviews and ratings is a part of the purchase decision. Ask for feedback, and take advantage of it.
Did you know that…
- 88% of consumers trust online reviews as much as personal recommendations.
- Only 12% of consumers ignore reviews before making a purchase.
- 85% of consumers say they read up to 10 reviews before making their decision.
- 50 or more reviews per product can mean a 4-5% increase in the conversion rate.
If you ask for feedback for a product and show that you publish it when it is received, you will get more honest feedback from your customers. Both good and bad. When you get feedback, you can act on it and improve. You can choose: no feedback and fewer sales, or learn from the feedback and sell more.
Those are today’s tips, but you can download the entire list right now.
Here’s our daily special
Note: ALL specials are valid between now and the end of Cyber Monday Week (December 4, 2021).
Extra Bonus! A Gift Card is included with ALL specials.
This gift card entitles you to participate in one or both of the following upcoming online courses starting early next year. Both courses will be taught LIVE and will include replays for review or self-paced study. Both courses will include an associated book and will last for 3 weeks.
- Cyber Security: The Battle for Your Data and How to Protect Yourself
- How to get the Most from Virtual Trade Shows
These courses will sell for $497 each. This gift card offer will not be available anywhere else and will entitle you to participate for only $97.
Black Friday Special #3: Personalized Gift Set
Of course, if I’m going to recommend creating a gift set, I’m going to include one of our own. Here’s what you get: Autographed copies of two of Greg’s books: “Monetize Your Expertise,” and “The Influencer Effect.” You’ll also get a t-shirt, “Ask me about my online store” with your domain name printed on it, and a custom ball cap with your logo. This deal is personalized just for you! Value of $100 – Cyber Week Special of just $67. Follow this link to get yours now!
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