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Last week we talked about the Facebook algorithm and how it works. But what about how the Google algorithm works?

This is a completely different animal (as in Google Panda, Google Penguin, Google Hummingbird, Google Pigeon, etc). That’s an SEO joke.

Anyways, the Google search algorithm is a complex system that ranks and returns the most relevant pages for a search query. The algorithm considers hundreds of factors (about 690 according to a Yandex leak in January of 2023). And while Google may use lots of factors, Search Engine Journal recently reported that only 3 really matter:

  • High-Quality Content
  • Page Experience
  • Links

Based upon a search query, you would ideally like for your web page to get listed in the results, and better yet, have someone click on the result. It is important to realize that Google doesn’t just rank websites, it ranks web content, such as blog posts, product listings, news articles, service pages, and even images and videos. Your goal is to get ALL of your content indexed by Google, so that when someone searches for something you are offering, that content is listed at the top of the search results.

This is my website – you can see that Google has indexed 505 pages, but Bing has captured all 1850 pages. My goal would be to have Google index all of my pages so I show up in any relevant search results.

The algorithm sifts through billions of pieces of content in Google’s index, looking for phrases and keywords that match the query. It also assesses if a page contains other relevant content beyond the keyword. For example, if you search for “dogs”, the algorithm will assess if the page contains pictures of dogs, videos, or a list of breeds.

The algorithm favors freshly updated pages. However, this factor is context-dependent, meaning some blog posts don’t need to be the newest to be relevant.

Google actually has multiple search algorithms that work together to return the best results. It is no longer a single algorithm.

So how can we influence the algorithm to return our content when someone does a search?

Let’s take an imaginary product as an example. (This is actually a good idea for a product if anyone wants to create it – let me know. You might even be able to pitch this to Shark Tank! If you decide to make something like this, all I ask is that you send me one and let me design your website.)

The Culinary Craftbelt

Compare this product listing: “Durable canvas-leather hybrid Culinary Craftbelt with adjustable pockets, available as full or half apron for efficient and easy kitchen tool access” to this:

Unleash the master chef in you with the revolutionary Culinary Craftbelt, your kitchen counterpart to a handyman’s toolbelt! With custom compartments for your measuring spoons, spice jars, and go-to utensils, it’s engineered for swift, on-the-fly adjustments, ensuring your culinary creations come together seamlessly and your kitchen stays as organized as a well-kept workshop.

 

Introducing the Culinary Craftbelt, the quintessential companion for every serious cook, bringing the organization of a handyman’s toolbelt into the kitchen realm. Crafted from durable canvas fabric and reinforced with high-quality leather, this indomitable belt is designed to endure the bustling kitchen environment. Its array of pockets and loops are meticulously arranged to hold measuring spoons, cups, spatulas, and your cherished spice jars, with a specialized sheath for a small culinary knife.

Elevate your culinary journey further by personalizing your Craftbelt with an embroidered name, making this essential kitchen companion uniquely yours. The adaptable pocket system is ingeniously designed to allow for customization, ensuring your tools and spices are right where you need them as you orchestrate your culinary creations.

Available as either a full or half apron depending upon your needs, the ergonomic design of the Culinary Craftbelt ensures a comfortable fit, promoting ease of movement as you glide around your kitchen. Like a handyman’s toolbelt, the Culinary Craftbelt is a hallmark of preparedness and proficiency, embodying the essence of a true culinary craftsman. Your utensils and spices are always within arm’s reach, making the cooking process a seamless blend of creativity and efficiency.

Invest in the Culinary Craftbelt, and transform every meal preparation into a masterful culinary performance. Your organized, personalized, and stylish approach to cooking awaits!

Here are some details about what it can hold:

  1. Measuring Tools:
    • Measuring spoons and cups are indispensable in the kitchen. Having a designated slot or loop for these tools could prove handy.
  2. Utensils:
    • Commonly used utensils like spatulas, whisks, and spoons can have their own loops or pockets.
  3. Small Containers for Spices and Seasonings:
    • Having small removable containers or pockets for frequently used spices could be very useful. They should be easy to clean and refill.
  4. Thermometer and Timer:
    • A sleeve or pocket for a thermometer and a timer would help keep critical tools close at hand.
  5. Sharp Tool Sheath:
    • A safety sheath for a small paring or utility knife could also be included, ensuring it’s safely stowed away when not in use.
  6. Towel Loop:
    • A loop to hold a towel or cloth for quick clean-up and handling hot utensils.
  7. Notepad and Pen Holder:
    • For jotting down recipe adjustments or making notes, a small notepad and pen holder could be practical.
  8. Adjustable Compartments:
    • Having some adjustable compartments or elastic loops will allow the user to customize the belt according to their needs.
  9. Lightweight Material:
    • The material used is a lightweight yet durable canvas that is easy to wash. The fabric prevents the belt from becoming cumbersome.
  10. Quick Access Pockets:
    • Design pockets that allow for quick and easy access to essential items, perhaps with some magnetic or easy-open closures.
  11. Removable Sections:
    • Some sections could be removable for easier cleaning or for those times when they aren’t needed.
  12. Ergonomic Design:
    • Ensure the belt is designed ergonomically to distribute weight evenly and reduce strain on the wearer’s back and hips.

The “Culinary Craftbelt” enhances efficiency and ease of movement in the kitchen, without becoming a hindrance. We have consulted with numerous professional chefs to understand their needs and preferences better, making this an indispensable tool for serious cooks.

Review: 5 Stars! A Game Changer for Home Cooks!

I recently purchased the Culinary Craftbelt and it has utterly transformed my cooking experience. The robust canvas and leather reinforcement make it feel indestructible, yet it’s astonishingly comfortable. Having all my essential tools and spices at my fingertips has made my kitchen ventures more efficient and enjoyable. It’s like having a portable kitchen drawer with me at all times. The design is clever and the quality is top-notch, resembling the sturdy nature of a handyman’s toolbelt but tailored for a chef’s needs. I highly recommend the Culinary Craftbelt to anyone serious about cooking!

Let’s Break this down into the most important factors that Google is looking for:

High-Quality Content

It actually never ceases to amaze me that so many shop owners ignore this. Often they include a decent photo of the product, but then leave off or minimize the product description. Google does not have space limitations like a physical catalog does, and it needs information about your products to feed into its algorithm. You need to provide as many details as you can so that people can make a buying decision, but you also need to include enough details that Google will recommend your page when someone is looking for a kitchen or chef’s toolbelt.

Gary Illyes from Google summarizes this by saying: “Without content it literally is not possible to rank. If you don’t have words on page you’re not going to rank for it.”

Google says, “The most basic signal that information is relevant is when content contains the same keywords as your search query. For example, with web pages, if those keywords appear on the page, or if they appear in the headings or body of the text, the information might be more relevant.”

But what is high-quality content? In short, it can best be defined as content that follows E-E-A-T signals, and it demonstrates:

  • Experience
  • Expertise
  • Authoritativeness
  • Trustworthiness

One way that Google knows if the content is of high quality for your visitors is if they leave product reviews. This is a sure sign of trustworthiness. Product reviews on Google are best, but reviews from any third-party site are signs that you have high quality content. Re-purpose those reviews by including them on your product pages.

Content freshness (recency of the information), personalization, and location all come into play to determine if Google thinks your content is of high quality as it relates to a particular search.

Page Experience

You want to keep your customers on the page, reading and engaging with the content you have provided. Google actually keeps track of how long people stay on your page – the longer the better. One of the best ways to do this is to include a video about your product. Show a potential customer how the product can actually be used. Even if what you are selling doesn’t lend itself to a demonstration video, you can still create a video showing how your item can be used. For example, you could show a piece of jewelry with multiple outfits and for multiple occasions. A 30 second video can make a huge difference to your Google search placements.

Google says, “The most basic signal that information is relevant is when content contains the same keywords as your search query. For example, with web pages, if those keywords appear on the page, or if they appear in the headings or body of the text, the information might be more relevant.”

Page Experience is focused on these main signals:

  • HTTPS (is your site secure; if not you will not rank)
  • Page Speed (the faster the better)
  • Mobile Friendliness (about 60% of web traffic is from mobile devices, so if your page is not mobile responsive, it will not rank)
  • Core Web Vitals (a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page.)
  • Time on Page (a time of 50 seconds to 2 minutes is considered good)

Links

Getting other websites to link back to your content remains a huge factor in how well your content does in the Google search results. Let’s say that I write a blog article about a new website that I created for a client, and I mention that they specialize in selling kitchen toolbelts. I use the keywords “kitchen toolbelt” as the anchor text for my link and point that link to the page on their website where the Culinary Craftbelt is for sale. When I do this, Google sees that I have just received 1 “vote” for the term “kitchen toolbelt.” Now if I create another link from a different page on my website, and this time use the keywords “Chef’s toolbelt,” then that counts as a new vote for the phrase “Chef’s Toolbelt.” Your goal of course is to get more votes than anyone else for the keyword phrase you are targeting.

But the votes are weighted – that is not all votes carry the same amount of importance to Google. Remember the Experience and Expertise factors from the EEAT formula above? If a respected Chef’s magazine writes an article about my “Culinary Craftbelt” and links back to my website, that vote counts for much more than the vote from WebStores Ltd. does because it is more relevant to the person who is searching for that term. Getting highly relevant back links then is even more important.

One way to get these highly relevant backlinks is to reach out to those respected websites and ask if you can write a “guest post” on their site. Inside the article you submit, you include a link to your product page. Of course any such post must be educational in nature and not just a sales pitch as Google will see right through that.

The other way to get great backlinks to your site is by creating a YouTube video about your product. Since Google owns YouTube, and YouTube is a high traffic website, the links you include in the video description are important links for boosting your SEO rankings. Creating your own links from social media platforms is also a good way to build your own votes.

Internal linking (links from one of your own pages to another one of your own pages) helps Google crawl and index all linked pages on your site. It also helps to interlink topic clusters, which is a valuable SEO content strategy.

What is important is that not all links are equal, and Google focuses on the quality of an individual link, not the volume of links.

Following these concepts, WebStoresLtd.com has managed to build up over 150,000 links back to our website.

Summary

That’s really all there is to it. While the Google algorithm now consists of multiple algorithms that are extremely complex, getting ranked for specific search terms doesn’t have to be complicated. Just create relevant content, provide a good page experience, and get lots of relevant links pointing back to your site. Concentrate on those 3 things and you will do great.