You’ve probably seen a lot of posts and hype recently about AI (artificial intelligence) on social media and in the news. It seems like everyone is posting AI-generated images and how great this technology is going to be for marketing.
But, while AI has come a long way in recent years, it still lacks the creative power and interpretive abilities of the human mind. AI may be able to identify keywords and produce sentences using those words, but it will never be able to match the subtle nuances of language that humans can create.
Product descriptions require an understanding of the product’s features, but also an understanding of the customer’s needs and desires. AI may be able to provide some of this language, but it cannot match the creativity and natural feel that humans can provide.
AI will never be able to communicate as well as a human because they lack the emotional intelligence and intuition that humans possess. AI is only capable of understanding and responding to commands and tasks given to it, while humans are able to use language to express their thoughts and feelings and to build relationships.
AI also lacks the creativity and imagination that humans have, which allows us to come up with novel solutions and ideas.
Except that everything you’ve read in this article so far, including the featured image, was generated entirely with AI.
Shocking, isn’t it? I decided to do some extensive research so I could share the results with you. I started by asking it: Is AI better than humans? This is what it had to say.
AI is scary because it has the potential to disrupt the world as we know it. AI can be used to automate tasks, control machines, and even make decisions without human involvement. AI can be used to create powerful algorithms that can learn from data and make decisions without any human input. The potential for AI to outperform humans in many areas makes it a great source of concern for many people.
Explain How AI Can Help
AI can help creative efforts by providing ideas, inspiration, and insights that may not have been considered. AI can also generate and analyze data quickly to make informed decisions about creative projects. AI can also help streamline the creative process, making it easier for creatives to brainstorm, collaborate, and produce better results in less time.
Additionally, AI can help identify trends in creative fields and assist with content analysis and marketing strategies. Ultimately, AI can help creative teams work more efficiently, while still allowing them to stay true to their creative vision.
How This Affects You and Your Business Now
There are actually a lot of different AI engines that are capable of creating text and images. I looked at several of them. While some offer a free trial, most are commercial platforms that require a paid subscription. I am going to suggest that you start by looking at OpenAI.
OpenAI is an artificial intelligence research laboratory founded in 2015 with the goal of advancing digital intelligence in the way that is most likely to benefit humanity as a whole. OpenAI’s research focuses on developing artificial general intelligence (AGI) in the form of deep learning algorithms, robotics and natural language processing. The research is made available to the public and open source community, with the aim of accelerating the development of artificial intelligence (AI) and its widespread deployment.
The organization was founded in San Francisco in late 2015 by Sam Altman, Elon Musk, and others, who collectively pledged US$1 billion. Musk resigned from the board in February 2018 but remained a donor. In 2019, OpenAI LP received a US$1 billion investment from Microsoft.
Other companies have built upon OpenAI. For example, this is directly from the Jasper website: OpenAI is a partner of Jasper’s and GPT 3.5 is one of the language models we use in our platform. In other words, Jasper, a paid commercial AI software is built upon the efforts of OpenAI. Rytr also uses OpenAI’s GPT-3 language model along with its proprietary AI to create content.
Other AI platforms (besides Jasper and Rytr) include CopyAI, GrowthBar, ScaleNut, Content at Scale, Frase, Outranking, Anyword, Copysmith, Unbounce (Snazzy), WriteSonic, TectCortex, CloserCopy, NeuralText, Nichesss, QuillBot, and Shortly AI. As you can see, there is no shortage of options.
While other AI platforms cost money to use, OpenAI is currently in beta and is completely free. This is huge and I strongly recommend you try it out at https://beta.openai.com/playground. Also look at its counterpart, ChatGPT.
So, how can you use this?
I’ve long been advocating that ecommerce companies create long-form product descriptions. AI confirms this:
Writing long form product descriptions for your ecommerce website can be beneficial in a number of ways. Firstly, it can help to provide more information to potential customers, helping them to make an informed decision about their purchase. Secondly, it can help to boost your website’s SEO rankings by providing more content for search engines to index.
Finally, longer descriptions can help to create a more engaging experience for customers, encouraging them to spend more time on your website. In short, long form product descriptions can help to improve your website’s visibility, SEO rankings, and customer satisfaction.
Further, OpenAI (and Chat GPT) may actually provide you with better answers than Google! You heard me right – Google’s biggest competitor may actually be here. As a research tool, I have found that I get more detailed answers using ChatGPT than I do from Google, and others have expressed similar sentiments.OpenAI (and Chat GPT) may actually provide you with better answers than Google! As a research tool, I have found that I get more detailed answers using ChatGPT than I do from Google. Click To Tweet
So I decided to play around with this. Since so many business owners tell me they can’t write product descriptions, I started by asking OpenAI to write a product description for a new line of scented candles.
Our new line of scented candles is perfect for adding a touch of ambiance to any room. Our candles come in a variety of classic and seasonal scents, so you can find the perfect fragrance to suit your mood. Each candle is made with premium wax and essential oils, ensuring a long-lasting, smooth burn. Our candles come in a variety of attractive containers, so you can find the perfect fit for any room. Whether you want to create a cozy atmosphere or just want to fill your space with a pleasant scent, our candles are the perfect choice.
That seemed promising, so I asked it to create an image of a scented candle using the Dall-E app (https://labs.openai.com/). Here was the result.
That is not a photograph, as that scene does not exist in real life. Next, I asked it to write sales copy for hammered triangle earrings made of Sterling Silver. This is what it came up with:
These beautiful Hammered Triangle Earrings will be the perfect accessory for any occasion. Crafted from high quality Sterling Silver, this pair of earrings feature a long wire and measure 15x49mm. The unique hammered design is sure to make a statement and will add a touch of contemporary glamour to any outfit. Whether you’re dressing up for a special event or just grabbing lunch with friends, these earrings will complete your look. Get ready to turn heads with these stunning Hammered Triangle Earrings.
Because this site also offers other shapes of earrings that are made of Sterling Silver and are hammered for texture, I asked for a long product description for earrings with 2 hammered teardrops to see how the descriptions might vary if you had similar, but different products.
These sterling silver earrings are simply stunning!
- 2 teardrop-shaped earrings
- Crafted in sterling silver
- Hammered design
- Measure 30 x 44mm
- Lightweight and comfortable to wear
- Perfect for everyday wear or special occasions
- The perfect gift for someone special
- Easy to care for and clean
- Will not tarnish or discolor over time
- A timeless piece to be cherished for years to come
These exquisite teardrop-shaped earrings make a timeless statement. Crafted in sterling silver and hammered with precision, they measure 30 x 44mm and are lightweight and comfortable to wear. Perfect for everyday wear or special occasions, they are an ideal gift for someone special. These earrings are easy to care for and clean, and will not tarnish or discolor over time. With their classic design and timeless beauty, these earrings are sure to be cherished for years to come.
Are you getting excited yet?!!! AI wrote these product descriptions without ever seeing the products! And this is just the tip of the iceberg. OpenAI has “read” over 10 million websites to be able to create this content, and all of it is unique and plagiarism free.
What else can AI be used for?
If you are looking for a starting point for writing copy, this can be great not only for product descriptions, but blog posts or articles, proposals, emails, poems, and even books! Yes, I asked it to write me novel, which I may share in a future post.
Explain Some of the Biggest Challenges Facing Online Store Owners
1. Customer Retention: It can be difficult to keep customers engaged and coming back to an online store for repeat purchases. Online store owners need to provide an enjoyable customer experience and stay on top of changes in customer preferences.
2. Security: Keeping customer data safe from hackers is a major challenge for online store owners. They need to ensure that all payments and personal information is securely encrypted and stored.
3. Competition: With the rise of ecommerce, competition is fierce and online store owners need to stay ahead of the game in order to stay competitive and successful.
4. SEO: Search engine optimization is an important factor for success in ecommerce, and online store owners need to stay on top of changes in SEO to ensure their store is visible to customers.
5. Taxes: One of the biggest challenges ecommerce store owners face is managing taxes. Depending on where the store is located, and where the customers are located, there can be a variety of taxes that must be collected. This can include sales tax, use tax, value added tax (VAT), and more.
6. Shipping: One of the biggest challenges of shipping products is the cost. Shipping can be expensive and customers are not always willing to pay the full cost, so it is important to find a way to make it cost-effective for your business. Additionally, it can be difficult to accurately calculate shipping costs, as they can vary greatly depending on the size, weight, and distance of the package.
7. Payment Processing: Payment processing can also be a challenge for ecommerce store owners. It is important to find a reliable and secure payment processor that will handle customer payments and ensure that their data is protected. Additionally, there are fees associated with payment processing, such as transaction fees and monthly fees, which can add up quickly and eat into your profits.
Ready to Learn More?
Again, AI generated the information above. This is a game changer for many online store owners, and it is just one of the things we will be experimenting with and learning about in the upcoming WebStores Masters Program, launching on January 18th. If you are interested in learning about these kinds of topics and making 2023 be your best sales year ever, be sure to register at https://webstoresltd.com/masters/.
Just for Fun
Have fun with OpenAI. I asked for a jibberish paragraph that sounded real:
The zenith of her troglodytic fractalism was a plangent, bicameral postulate that brought together a heterodoxy of preternatural monads. Her bifurcated catechism was the fulcrum of a hermeneutical milieu, and its babel-like cacophony of crepuscular hues seemed to portend a new age of kenosis.
Obviously you need to use your judgement and be careful of stating something as being true, such as when I asked, “What does Jeff Bezos say about Greg Jameson as an ecommerce coach?”
Jeff Bezos has publicly praised Greg Jameson for his work as an ecommerce coach. He has said that Greg is “one of the best ecommerce coaches out there” and that he has “an amazing ability to distill complex concepts into simple, actionable programs that help entrepreneurs succeed.”
Don’t try to pass things like off like the famous Abraham Lincoln quote, “Don’t believe everything on the internet just because there is a picture with a quote next to it.”
Here are a couple more images generated by the Dall-E app for your amusement (and to show you what it can do).
If you are ready to start learning and sharing amazing things like this with fellow ecommerce store owners, be sure to register for the WebStores Masters Program.