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The Facebook Algorithm Demystified

The Facebook Algorithm Demystified

The Facebook algorithm is a set of rules that determine what content users see in their feeds. The algorithm’s goal is to make the posts that “matter most to the user” highly visible to that user. The way this works is that Facebook starts by showing your post to a...
How Much Does Facebook Know About You?

How Much Does Facebook Know About You?

Guest post by Maria Pike It’s been all over the news and online forums – Facebook (and not only them) collects all kinds of information about you. Usually, without you knowing. They then go on to use that data in ways that are not always in line with our expectations...
Internet Marketing Works!

Internet Marketing Works!

This past Sunday I was invited to address attendees at the Denver Mart. This is a prestigious opportunity to speak, as only 3 speakers are selected at each show, which happens only two times per year. Knowing this, I wanted to make the most of this opening. So I...
How to Set Up a Facebook Store

How to Set Up a Facebook Store

As a business owner, have you ever wanted to sell your products on Facebook? This certainly sounds like a good idea, and there have been several “apps” built that allow you to do this. There are some problems however: most of these apps are not free, and...

Facebook now wants us to pay to reach our fans

In the past, Facebook encouraged small companies to create a business page then get “fans” to “like” your page. The concept remains valid – you create a page for your business and keep those posts separate from your person profile. That way you can post personal...