This is the 4th in a series of emails about getting the most from your Black Friday Sales.

Did you catch all of the previous ones?

I’ve gotten a ton of great feedback about how informative and helpful these emails have been. Hopefully you’ve been able to implement some ideas yourself.

Ah, perhaps you didn’t have time to read them. well, it’s not too late (yet).

So don’t panic! If you missed any of them, you can view them now:

Today’s tips involve technology – installing and configuring plugins that help you increase your online sales.

You can also grab the entire list right now, or continue reading for today’s tips and special #4.

Attract Attention Using Popups

It’s always a good idea to provide some additional info by using popups. It is best to include a stimulus in such messages:

  • Suggest referring friends in exchange for a discount;
  • Encourage to subscribe to newsletters with a discount;
  • Give a promo code;
  • Remind how many hours are left until the end of the Black Friday sale.

But do not overdose people with popups, as they can be pretty annoying. You can also think more about the popup placement: it’s unnecessary to cover the entire screen with this message. For instance, it can appear in the corner of the page. You can also use an “exit-intent” popup, only showing it when someone is about to leave the page. If you need help with popups, give WebStores Ltd. a call and we’ll get you set up.

Offer a Live Chat Option

If you have the staff to offer a live chat, this is a great way to reduce drop-off. You could do this just for Black Friday and Cyber Monday if you don’t have the staff to do it all the time. In most cases, an unanswered (and never asked) question will make potential buyers leave. If you know where the problems appear for which type of visitor, you can step in before they leave your online shop, which will help you throughout the rest of the year. Plugins are available which can be added to your website to implement a live chat feature, which you can turn on and off as needed. We’ll be happy to help you set that up.


Trigger Abandoned Basket Reminders

Even if you have thought of everything and did your best to avoid abandonments, there will always be customers leaving the checkout process. While you cannot avoid that, you can try to follow up with those who did. In case you have the data available, sending a reminder email or text can be very effective. The plugin “Abandoned Cart” can be added to your website to facilitate sending out automated reminders to those who left your store after adding something to their cart. While some will ignore these follow-up messages, other customers will come back and complete the conversion.


Those are today’s tips, but you can download the entire list right now.

Here’s our daily special

Note: ALL specials are valid between now and the end of Cyber Monday Week (December 4, 2021).

Extra Bonus! A Gift Card is included with ALL specials.

This gift card entitles you to participate in one or both of the following upcoming online courses starting early next year. Both courses will be taught LIVE and will include replays for review or self-paced study. Both courses will include an associated book and will last for 3 weeks.

  1. Cyber Security: The Battle for Your Data and How to Protect Yourself
  2. How to get the Most from Virtual Trade Shows

These courses will sell for $497 each. This gift card offer will not be available anywhere else and will entitle you to participate for only $97.

Black Friday Special #4: Digital Advertising Package for just $800 one time!

This is our best deal on getting exposure for your company, as the cost is normally $1000 per month. We will build 3 ad sets on Facebook and test them against each other to find which ad performs the best. Then, we will build a set of 9 retargeting ads based on the “winning” ad and upload it to the AdRoll network where it can be seen on over 98% of all websites on the internet that accept digital ads. The ad will run on Facebook until Christmas Eve, and remain active on the AdRoll network through the end of February 2022. Includes all graphics, ad insertion, monitoring, and reporting. Does not include the ad spend with Facebook or AdRoll (you set your own budget, starting at $5 per day). Let’s get started and make an impact on your Holiday sales!


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