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UN-BLACK FRIDAY

by | Nov 22, 2021 | marketing, Newsletter, newsletters

This is the final email in a series about getting the most from your Black Friday Sales.

Yes, starting next week, we’ll be back to our regular schedule. There will not be an email this Wednesday, as it is right before Thanksgiving. You will likely be getting tons of promotions (and hopefully sending out a few of your own), creating all kinds of noise in your inbox.

So I decided not to contribute to all that noise later this week and add stress to your schedule.

Instead, I want to wish you a very Happy Thanksgiving now, and then allow you to enjoy your holiday with family and friends.

But, you’ve still got time before the sales frenzy starts to uncover the last of our tips.

The final 3 tips are really important for you to get right – they involve customer expectations.

Equally as important, today is the FINAL OFFER for our own Black Friday specials.

Of course, you can grab the entire list as a handy reference (which I recommend). Continue reading for today’s tips and special #5.

Meet Customers’ Delivery Expectations

With so much merchandise stuck on carrier ships off the port of Long Beach this season, you want to make sure that you can deliver your packages before Christmas. Make sure your shipping will meet your customer’s needs.

 

 

Offer Clear and Easy Returns

Returns have become a powerful make-or-break factor in e-commerce. This is particularly true for the holiday season and this year new records will be broken – no doubt about that. It’s important to have an easy way to deliver & return packages. If it’s not simple enough, it will probably not result in a purchase in the first place.

 

Don’t Stop on Black Friday

Create additional incentives for Cyber Monday, or extend them throughout Cyber Monday Week. Throw in some “extra” shopping days such as:

  • December 9: Green Monday
    The concept of “Green Monday” was developed by eBay in 2007. It refers to the Monday that’s at least ten days before Christmas. Holiday shoppers are in full swing on this day which makes it a critical time to increase your marketing efforts.
  • December 13: Free Shipping Day
    During Free Shipping Day, ecommerce stores often provide free shipping on all items and guarantee delivery by Christmas Eve. If your store participates this year, be sure to set shipping expectations upfront with customers.

Those are today’s tips, but you can download the entire list to keep as a handy reference.

Here’s our final special

Note: ALL specials are valid between now and the end of Cyber Monday Week (December 4, 2021).

Extra Bonus! A Gift Card is included with ALL specials.

This gift card entitles you to participate in one or both of the following upcoming online courses starting early next year. Both courses will be taught LIVE and will include replays for review or self-paced study. Both courses will include an associated book and will last for 3 weeks.

  1. Cyber Security: The Battle for Your Data and How to Protect Yourself
  2. How to get the Most from Virtual Trade Shows

These courses will sell for $497 each. This gift card offer will not be available anywhere else and will entitle you to participate for only $97.

Black Friday Special #5: FREE book

This is valid for everyone, whether you are an existing customer or not. Grab a digital version of Greg’s latest book, “Monetize Your Expertise,” for no charge. Valid between now and the end of Cyber Monday Week (December 4, 2021). Follow this link to get yours now!

Did you miss out on an earlier special or tip?

Here is a recap of the entire series:

It’s Showtime!

Hopefully, this guide has given you some insights and ideas on how to enhance your selling platform for Black Friday and the whole holiday season ahead.

Finally, all the ideas in this article are versatile and applicable to any online store at any time in the year. After the winter holiday season is over, the tactics, technologies, and other changes you’ve applied will still be bearing fruits.

 

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